GET DAILY SIGNALSIBUY vs PEJ: Digital Retail vs. Live Experiences in the ETF Space
Key Takeaways
- IBUY (Amplify Online Retail ETF) is a passively managed, index-tracking fund focused on global e-commerce and digital commerce, while PEJ (Invesco Dynamic Leisure and Entertainment ETF) targets U.S. leisure, travel, hospitality, and entertainment names.
- IBUY holds roughly 80 stocks with a global reach, whereas PEJ holds about 30 U.S.-centric positions and is classified as non-diversified, making it more concentrated.
- Cost structure differs modestly: IBUY charges a 0.65% expense ratio, while PEJ is slightly cheaper at approximately 0.57%.
- The two funds do not compete directly; they provide alternative consumer-discretionary exposure — IBUY leans toward secular online retail growth, while PEJ leans toward cyclical, experience-driven spending.
- Tickeron AI Verdict: Based on diversification, secular growth exposure, and lower single-name concentration, Tickeron's AI currently favors IBUY.
Setting the Scene for Consumer Spending Choices
Investors looking for exposure to consumer-driven growth often encounter a choice between two distinct ways people allocate their discretionary dollars. The IBUY Amplify Online Retail ETF tracks the ongoing shift to e-commerce and digital platforms, while the PEJ Invesco Dynamic Leisure and Entertainment ETF follows the physical side of spending on travel, hotels, cruises, airlines, and live events. These are not head-to-head rivals but represent different branches of consumer behavior. Examining their construction, holdings, costs, and market positioning clarifies which approach might fit a given portfolio amid current conditions.
Amplify Online Retail ETF (IBUY) Overview
The Amplify Online Retail ETF (IBUY) passively tracks the EQM Online Retail Index, which selects global companies that generate at least 70% of revenue from online or virtual sales. Launched in April 2016, it holds about 80 securities and applies broad equal-weighting across geographic regions to limit concentration in any single name. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.
Recent top holdings include Wayfair, Expedia Group, eBay, Airbnb, Etsy, DoorDash, Carvana, and Revolve Group. Consumer discretionary names make up roughly two-thirds of the portfolio, with smaller slices in communication services, technology, healthcare, and financials. The expense ratio stands at 0.65%. With its mix of online retail, marketplaces, travel, and omnichannel businesses, IBUY delivers broad, globally diversified exposure to digital commerce.
Invesco Dynamic Leisure and Entertainment ETF (PEJ) Overview
The Invesco Dynamic Leisure and Entertainment ETF (PEJ) follows the Dynamic Leisure & Entertainment Intellidex Index, a multifactor benchmark that selects U.S. leisure and entertainment stocks based on growth, valuation, timeliness, and risk factors. Launched in 2005, it is a non-diversified fund with around 30 holdings and a tiered equal-weight approach.
Recent top holdings include Expedia Group, Airbnb, Las Vegas Sands, Marriott International, Royal Caribbean, Carnival, United Airlines, Sysco, and Live Nation. Allocations center on hotels, restaurants, and leisure (about 54%), with the rest in entertainment, airlines, media, and food distribution. The expense ratio is approximately 0.57%. Its concentrated structure and multifactor rebalancing heighten sensitivity to individual holdings and the travel cycle.
Industry and Thematic Context
Both ETFs sit inside the consumer-discretionary sector yet respond to separate forces. IBUY benefits from the long-term move of retail spending online, supported by mobile commerce, digital payments, and AI-driven personalization. PEJ is more cyclical, influenced by travel demand, hotel and cruise pricing, airline capacity, and event attendance. Recent cycles have shown resilient consumer spending favoring experiences, while e-commerce faces margin pressure from normalized growth and competition. Interest-rate expectations and discretionary income trends remain important variables, with PEJ generally showing greater sensitivity to downturns and travel disruptions.
Performance and Positioning Comparison
In recent weeks and across market cycles, PEJ has drawn support from travel and hospitality strength as consumers favored experiences, while IBUY has displayed more mixed results amid e-commerce normalization. Positioning varies: PEJ carries a concentrated, higher-beta profile linked to airline, cruise, and hotel earnings, whereas IBUY provides wider single-stock and geographic diversification. Cost efficiency tilts slightly toward PEJ, yet IBUY’s larger number of holdings and multi-theme design reduce idiosyncratic risk and deliver smoother exposure across the digital economy.
Using AI Tools to Compare ETFs
From what I see, Tickeron’s AI Screener has become a practical part of my process when evaluating ETFs like these. It lets me apply filters for technical patterns, fundamentals, trends, and performance metrics across thousands of instruments, surfacing ideas more efficiently than manual review. I find it helpful for spotting how holdings align with broader industry signals before finalizing any allocation decision.
Tickeron AI Verdict
After weighing structural strength, diversification, cost efficiency, trend consistency, and risk exposure, Tickeron’s AI currently favors IBUY. While PEJ enjoys a modest cost edge and recent momentum in the experience economy, its roughly 30-stock, non-diversified makeup concentrates risk in a small set of travel and leisure names. IBUY’s broader holdings, wider sector and geographic reach, and tie to the secular digital-commerce trend create a more balanced risk-reward profile. On a probabilistic basis, the AI views IBUY as the more structurally resilient option for investors seeking diversified consumer growth exposure.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
PEJ in upward trend: price rose above 50-day moving average on October 15, 2026
PEJ moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend. In 49 of 52 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 90%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on PEJ as a result. In 72 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 87%.
The 10-day moving average for PEJ crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 16 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.
Following a +2.45% 3-day Advance, the price is estimated to grow further. Considering data from situations where PEJ advanced for three days, in 259 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 84%.
The Aroon Indicator entered an Uptrend today. In 265 of 320 cases where PEJ Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 83%.
Bearish Trend Analysis
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
PEJ broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
Category ConsumerDiscretionary
Advertisement