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Oct 23, 2026
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Netflix (NFLX): Analyst Targets Suggest +37% Upside to $92

Netflix (NFLX): Analyst Targets Suggest +37% Upside to $92

Key Takeaways

  • The central stock price target used here is $92, the arithmetic mean of 16 verified, current analyst price targets — not an official published consensus.
  • At the latest verified close of $67.05, reaching $92 would require roughly a 37% gain, a substantial move.
  • The 16 analyst targets reviewed range from about $71 to $125, reflecting unusually wide disagreement after a guidance cut.
  • Supporting factors include double-digit revenue growth, 300 million-plus subscribers, heavy buybacks, and an undemanding valuation near a P/E (price-to-earnings ratio) below 20.
  • The biggest risks are slowing U.S. engagement, a shortfall in advertising revenue, and valuation compression.
  • For deeper coverage, explore Major News, Today's Price Move, Forecast, and Earnings on dedicated pages.
  • You can also explore Trending AI Robots to see AI-driven trading strategies at work.

Breaking Down the Analyst Price Targets

Netflix, Inc. (NFLX) is a stock, and after its October 2026 earnings report most major firms recalibrated their views. The 16 individual, attributed targets reviewed — including Bank of America ($90), Goldman Sachs ($84), Citi ($100), UBS ($100), Morgan Stanley ($77), Rosenblatt ($71), BMO Capital ($125), Wedbush ($90), KeyBanc ($85), Evercore ISI ($90), Jefferies ($85), Bernstein ($80), Argus Research ($95), Phillip Securities ($100), TD Cowen ($100), and Freedom Broker ($95) — average $91.69, rounded to $92. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

That range, roughly $71 to $125, is unusually wide and shows genuine disagreement. Bulls such as Citi, UBS, and BMO argue the advertising and engagement setbacks are transitory and that valuation is undemanding. Cautious names such as Rosenblatt (Neutral) and Morgan Stanley see slower growth and engagement as limiting near-term upside. Needham downgraded the shares from Buy to Hold entirely. Independent trackers corroborate the dispersion: S&P Global reports an average near $91 across 52 analysts, while TipRanks and Yahoo Finance show averages closer to $87 and $85, respectively.

Current Market Position and Path Toward the Target

The latest verified price is $67.05, within a 52-week range of roughly $64.10 to $116.73. The stock has fallen sharply from earlier 2026 highs and now trades near its 52-week low. Reaching the $92 target implies a gain of about 37% — a substantial move that would require not just a recovery in sentiment but tangible improvement in the company's growth narrative.

The path depends on whether investors re-rate the shares toward the low-$90s that many analysts still model. Third-quarter earnings of 87 cents per share beat the 82-cent estimate and revenue rose 12% year over year to $12.87 billion, but fourth-quarter and full-year revenue guidance came in below consensus, and the company trimmed its 2026 advertising outlook. At a trailing P/E in the high teens to low 20s, the stock is far cheaper than its five-year median, which supports the case that much of the negativity is already reflected in the price.

Factors That Could Support a Move Toward the Target

  • Scale and retention: more than 300 million paying subscribers with healthy churn trends across regions.
  • Double-digit growth: management reiterated a commitment to double-digit revenue growth and margin expansion.
  • Capital returns: roughly $4.8 billion in buybacks in the third quarter and a strong balance sheet at about 1x gross leverage.
  • Valuation reset: a P/E below 20 is well under the stock's historical norm, leaving room for multiple expansion if growth re-accelerates.
  • New leadership: the appointment of Peter Rice as chief content officer is viewed by several analysts as a step toward restoring U.S. engagement.

Risks That Could Prevent Reaching the Target

  • Advertising shortfall: 2026 ad revenue guidance was cut to roughly $2.7 billion from an earlier $3 billion target.
  • Slowing engagement: U.S. and Canada viewing remains the key stock driver and a persistent concern.
  • Guidance erosion: fourth-quarter revenue guidance of $13.44 billion trailed the $13.51 billion consensus.
  • Valuation compression risk: if growth decelerates further, the market may keep applying a lower multiple.
  • Sentiment and insider selling: the stock has been a "battleground" name in 2026, and insider selling activity has been elevated.

Technical Levels and Market Structure

Netflix is trading just above its 52-week low of about $64.10, which now functions as a key support level. A break below it would leave the stock without recent price memory. On the upside, the $84–$90 zone — where several analyst targets and prior breakdown levels cluster — represents a meaningful resistance level that the shares would need to reclaim before the $92 target comes into view. The 52-week high near $116.73 underscores how far sentiment has reset.

Time Horizon and What Investors Should Monitor

Analyst price targets typically reflect a research horizon of roughly 12 months, though individual firms do not always disclose an exact timeframe, and the spread between the $71 and $125 targets shows how differently analysts model the timeline. Investors should monitor the next earnings report, advertising revenue progress, U.S. and Canada engagement metrics, subscriber and churn trends, buyback activity, any further analyst target revisions, and the new content chief's early impact on the slate. From what I see, this is important because the wide target dispersion suggests timing remains uncertain.

Exploring AI Daily Buy/Sell Signals

In my research process, I often turn to Tickeron's AI Daily Buy/Sell Signals to monitor names like Netflix (NFLX). The tool uses artificial intelligence to continuously scan thousands of stocks and ETFs, generating Buy, Sell, or Hold signals based on changing market conditions, technical behavior, and AI-driven analysis. It offers a practical way to discover opportunities, monitor positions, and spot shifting trends more efficiently than manual screening. Whether validating a thesis or watching for a momentum shift, exploring AI Daily Buy/Sell Signals can help stay ahead of the curve.

Final Assessment

Whether Netflix (NFLX) can reach $92 depends on a recovery the market has not yet priced in. The $92 figure is the calculated average of 16 current analyst targets, requiring a roughly 37% rise from the latest price — a substantial move. The bull case rests on durable subscriber scale, double-digit growth, aggressive buybacks, and a valuation near a historical low. The bear case centers on an advertising shortfall, slowing U.S. engagement, and a guidance trajectory that has repeatedly disappointed. With analyst targets spanning $71 to $125, there is no consensus on timing or magnitude. Investors should watch advertising and engagement trends, upcoming earnings, and any further target revisions rather than treat the $92 level as a forecast.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: NFLX

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


Momentum Indicator for NFLX turns negative, indicating new downward trend

NFLX saw its Momentum Indicator move below the 0 level on October 21, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 78 similar instances where the indicator turned negative. In 57 of the 78 cases, the stock moved further down in the following days. The odds of a decline are at 73%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Moving Average Convergence Divergence Histogram (MACD) for NFLX turned negative on October 21, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 25 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 57%.

NFLX moved below its 50-day moving average on September 17, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for NFLX crossed bearishly below the 50-day moving average on September 22, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 14 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 71%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where NFLX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.

The Aroon Indicator for NFLX entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where NFLX's RSI Indicator exited the oversold zone, 29 of 39 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.

The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.

Following a +3.05% 3-day Advance, the price is estimated to grow further. Considering data from situations where NFLX advanced for three days, in 220 of 307 cases, the price rose further within the following month. The odds of a continued upward trend are 72%.

NFLX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 21 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 64 (best 1 - 100 worst), indicating fairly steady price growth. NFLX’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 81 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (9.259) is normal, around the industry mean (12.788). P/E Ratio (20.759) is within average values for comparable stocks, (40.791). Projected Growth (PEG Ratio) (1.183) is also within normal values, averaging (2.376). Dividend Yield (0.000) settles around the average of (0.044) among similar stocks. P/S Ratio (6.798) is also within normal values, averaging (2.932).

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NFLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 76, placing this stock worse than average.

Notable companies

The most notable companies in this group are Netflix Inc. (NASDAQ:NFLX), Walt Disney Company (The) (NYSE:DIS), Roku (NASDAQ:ROKU), Skydance Corporation (NYSE:SKYD), AMC Entertainment Holdings (NYSE:AMC), iQIYI (NASDAQ:IQ), HUYA (NYSE:HUYA).

Industry description

Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.

Market Cap

The average market capitalization across the Movies/Entertainment Industry is 16.46B. The market cap for tickers in the group ranges from 293 to 279.19B. NFLX holds the highest valuation in this group at 279.19B. The lowest valued company is BLMZF at 293.

High and low price notable news

The average weekly price growth across all stocks in the Movies/Entertainment Industry was -2%. For the same Industry, the average monthly price growth was -8%, and the average quarterly price growth was -5%. LION experienced the highest price growth at 15%, while MPU experienced the biggest fall at -31%.

Volume

The average weekly volume growth across all stocks in the Movies/Entertainment Industry was 2%. For the same stocks of the Industry, the average monthly volume growth was 2% and the average quarterly volume growth was 20%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 49
Price Growth Rating: 56
SMR Rating: 83
Profit Risk Rating: 75
Seasonality Score: 15 (-100 ... +100)
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a provider of online movie rental subscription services

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Address
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