Starbucks Corp. will offer cold-pressed drink kombucha, as it tries to juice up sales amidst consumers’ shifting preferences in beverages.
Kombucha is a type of fermented tea gaining rapid popularity, and Starbucks wants to launch six flavors of it. As more and more consumers ditch sugary drinks for healthier alternatives, kombucha – with its low-calorie/digestive benefits - might help Starbucks leverage the latest dynamics in beverage market.
Starbucks will launch the drinks in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego and Seattle before expanding to more cities this fall.