Just when you thought the Netflix, Hulu, and Amazon streaming empire was invincible, Wal-Mart has now entered the fold with plans to launch its own streaming service targeted at Middle America. Wal-Mart is increasingly seen as scrappy in its effort to modernize, first with its efforts to expand its shipping and e-commerce business and now with its effort to enter the media space.
Walmart already has a streaming service available, called Vudu, but the recent announcement of a new streaming service would be separate and focused on a different market. Details are sparse at this stage, and the project is yet to be fully green-lit, but by late summer or early fall is expected to be underway.