Weight Watchers Has Slower Growth in Subscribers
Weight Watchers International Inc.’s subscription growth slowed in Q2 2018.
Subscriber growth in the quarter was 27.6%, less than the prior quarter’s 28.6% growth. This happened even as the fitness/weight management company tried new marketing strategies – such as collaborations with celebrities DJ Khalid, Kevin Smith and Chef Eric Greenspan, and aimed to expand its reach among the youth. Nevertheless, the firm had an 18% increase in revenue from a year ago, while gross margins rose 430 basis points.
Weight Watchers reportedly wants to focus on short video ads on social networking platforms as its next marketing move.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
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