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AS vs YETI
Which Stock Would AI Choose? Amer Sports (AS) vs. YETI Holdings (YETI) Stock Comparison
Key Takeaways
- Amer Sports (AS) is a multi-brand premium outdoor and sports company (Arc'teryx, Salomon, Wilson) delivering roughly 30% revenue growth, while YETI Holdings (YETI) is a focused drinkware and coolers brand growing in the single digits.
- AS carries a higher beta and meaningful Greater China exposure, whereas YETI remains more U.S.-centric while expanding internationally.
- Both companies face tariff and supply-chain pressure, but YETI recently benefited from tariff refunds tied to the International Emergency Economic Powers Act (IEEPA).
- AS has underperformed the broader market year-to-date, while YETI rallied after a first-quarter earnings beat and raised outlook.
- Analyst consensus is more bullish on AS, but YETI offers steadier margins and an active share-repurchase program.
Introduction
Investors comparing AS and YETI are weighing two very different ways to play the consumer outdoor and lifestyle market. Amer Sports operates a diversified portfolio of premium performance brands, while YETI Holdings runs a tightly focused, high-margin brand built on drinkware and coolers. Both names sit in the consumer discretionary space and share exposure to tariffs, China-linked supply chains, and shifting consumer sentiment. This comparison is relevant for growth-oriented investors drawn to Amer Sports' expansion story, as well as for those seeking a steadier, cash-generative consumer franchise. Understanding their relative performance, business models, and market positioning helps clarify which profile fits a given portfolio or trading strategy.
AS Overview and Recent Performance
Amer Sports is a global sporting goods group whose portfolio includes Arc'teryx, Salomon, Wilson, and Peak Performance. It generates revenue across three segments—Technical Apparel, Outdoor Performance, and Ball & Racquet Sports—and is majority-owned by the Chinese conglomerate Anta Sports. In recent quarters, the company has delivered outsized top-line momentum: first-quarter 2026 revenue rose about 32% year over year to roughly $1.95 billion, with adjusted earnings per share (EPS) beating consensus estimates. Management subsequently raised full-year 2026 guidance to 20%–22% revenue growth.
Despite this fundamental strength, the stock has lagged the broader market in recent months. The share price pulled back from its 52-week high and traded well below its early-2026 peak, reflecting a higher beta (a measure of volatility relative to the market) and investor caution around China concentration and tariff risk. Analyst sentiment nonetheless remains constructive, with a majority of coverage leaning bullish and a consensus price target well above recent levels. Recent catalysts include an investor day, new coverage initiations, and raised guidance, which have supported the narrative of durable, broad-based growth.
YETI Overview and Recent Performance
YETI Holdings is an Austin, Texas-based designer and distributor of premium outdoor products spanning drinkware, coolers, bags, and cargo. Its model is anchored by a powerful brand, disciplined pricing, and an expanding direct-to-consumer (DTC) channel. In its most recent reporting periods, YETI showed a return to healthier demand: first-quarter 2026 sales rose 8% to roughly $380 million, with wholesale revenue up 19%—its strongest wholesale quarter in more than three years—and second-quarter sales grew 9%. The company raised its full-year outlook and now expects adjusted EPS of $2.83 to $2.89, reflecting 14%–17% growth.
YETI's gross margin remains a standout at roughly 59% on an adjusted basis, though tariffs have pressured profitability in recent quarters. A notable development was the recognition of IEEPA tariff refunds, which boosted reported results. The company is also returning capital aggressively, having increased its share-repurchase authorization to $500 million. International expansion, especially in Europe, Australia, and Japan, is a key long-term growth driver, though the U.S. remains its dominant market.
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Head-to-Head Comparison
The clearest contrast between these two names is growth profile versus operational focus. Amer Sports is a multi-brand platform pursuing rapid geographic expansion, particularly in Greater China and Asia-Pacific, and its roughly 30% revenue growth reflects that ambition. YETI, by comparison, is a single-brand business growing in the single digits but converting a much higher share of revenue into gross profit.
Risk profiles also differ. AS carries elevated market sensitivity (higher beta) and notable exposure to China—both as a growth market and through its ownership structure—making it more sensitive to trade policy and consumer sentiment in Asia. YETI is more domestically anchored and generates consistent free cash flow, yet it faces its own tariff and input-cost headwinds, as well as promotional pressure in U.S. drinkware.
On momentum and market positioning, AS has stronger near-term revenue catalysts and more bullish analyst coverage, but its stock has underperformed year-to-date. YETI has shown improving relative performance following recent earnings beats and buyback activity, supported by steadier margins and a cleaner balance sheet.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor AS on a relative-momentum and catalyst basis. The combination of 30%-plus revenue growth, raised guidance, broad-based segment strength, and a generally bullish analyst consensus points to stronger trend consistency and a more visible growth runway. However, that favorability is tempered by AS's higher volatility and China-related concentration risk. YETI presents a steadier, higher-margin profile with dependable capital returns, which may appeal more to risk-conscious positioning. In probabilistic terms, AS currently offers the more compelling growth catalyst set, while YETI offers greater stability—making the choice depend heavily on an investor's risk tolerance and time horizon.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is AS is a Buy and YETI is a Hold.
Aroon Indicator for AS shows an upward move is likely
AS's Aroon Indicator triggered a bullish signal on November 05, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 123 similar instances where the Aroon Indicator showed a similar pattern. In 98 of the 123 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 80%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on AS as a result. In 39 of 52 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for AS just turned positive on October 29, 2026. Looking at past instances where AS's MACD turned positive, the stock continued to rise in 15 of 24 cases over the following month. The odds of a continued upward trend are 62%.
AS moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AS crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 5 of 11 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 45%.
Following a +4.89% 3-day Advance, the price is estimated to grow further. Considering data from situations where AS advanced for three days, in 128 of 167 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
Bearish Trend Analysis
The 10-day RSI Indicator for AS moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 21 similar instances where the indicator moved out of overbought territory. In 8 of the 21 cases, the stock moved lower in the following days. This puts the odds of a move lower at 38%.
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 71%.
AS broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 50 (best 1 - 100 worst), indicating steady price growth. AS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 68 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.654) is normal, around the industry mean (1.759). P/E Ratio (32.625) is within average values for comparable stocks, (2.292). Projected Growth (PEG Ratio) (0.451) is also within normal values, averaging (1.411). Dividend Yield (0.023) settles around the average of (0.030) among similar stocks. P/S Ratio (2.092) is also within normal values, averaging (4.604).
The Tickeron SMR rating for this company is 75 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 92 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
YETI in upward trend: price rose above 50-day moving average on October 20, 2026
YETI moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend. In 32 of 42 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 76%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on YETI as a result. In 65 of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 68%.
The Moving Average Convergence Divergence (MACD) for YETI just turned positive on October 15, 2026. Looking at past instances where YETI's MACD turned positive, the stock continued to rise in 33 of 50 cases over the following month. The odds of a continued upward trend are 66%.
The 10-day moving average for YETI crossed bullishly above the 50-day moving average on October 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
Following a +4.59% 3-day Advance, the price is estimated to grow further. Considering data from situations where YETI advanced for three days, in 240 of 318 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
Bearish Trend Analysis
The 10-day RSI Indicator for YETI moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 27 similar instances where the indicator moved out of overbought territory. In 21 of the 27 cases, the stock moved lower in the following days. This puts the odds of a move lower at 78%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 14 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for YETI moved below the 200-day moving average on October 05, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YETI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
YETI broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for YETI entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 17 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 38 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 40 (best 1 - 100 worst), indicating steady price growth. YETI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.622) is normal, around the industry mean (1.759). P/E Ratio (20.325) is within average values for comparable stocks, (2.292). Projected Growth (PEG Ratio) (0.210) is also within normal values, averaging (1.411). Dividend Yield (0.000) settles around the average of (0.030) among similar stocks. P/S Ratio (1.633) is also within normal values, averaging (4.604).
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YETI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
YETI | ||
|---|---|---|
OUTLOOK RATING 1..100 | 38 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 65 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 38 | |
PRICE GROWTH RATING 1..100 | 40 | |
P/E GROWTH RATING 1..100 | 17 | |
SEASONALITY SCORE 1..100 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| AS | YETI | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 38% | 1 day ago 78% |
| Stochastic ODDS (%) | 1 day ago 66% | 1 day ago 80% |
| Momentum ODDS (%) | 1 day ago 75% | 1 day ago 68% |
| MACD ODDS (%) | 1 day ago 63% | 1 day ago 66% |
| TrendWeek ODDS (%) | 1 day ago 76% | 1 day ago 76% |
| TrendMonth ODDS (%) | 1 day ago 74% | 1 day ago 75% |
| Advances ODDS (%) | 5 days ago 77% | 9 days ago 75% |
| Declines ODDS (%) | 10 days ago 71% | about 1 month ago 75% |
| BollingerBands ODDS (%) | 1 day ago 65% | 1 day ago 87% |
| Aroon ODDS (%) | 1 day ago 80% | 1 day ago 80% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
AS’s FA Score shows that 0 FA rating(s) are green while YETI’s FA Score has 1 green FA rating(s).
- AS’s FA Score: 0 green, 5 red.
- YETI’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
AS’s TA Score shows that 6 TA indicator(s) are bullish while YETI’s TA Score has 5 bullish TA indicator(s).
- AS’s TA Score: 6 bullish, 4 bearish.
- YETI’s TA Score: 5 bullish, 6 bearish.
Price Growth
AS (@Recreational Products) experienced а +7.11% price change this week, while YETI (@Recreational Products) price change was +6.25% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was -0.44%. For the same industry, the average monthly price growth was +2.20%, and the average quarterly price growth was -7.77%.
Reported Earning Dates
AS is expected to report earnings on Nov 17, 2026.
YETI is expected to report earnings on Nov 12, 2026.
Industries' Descriptions
@Recreational Products (-0.44% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
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AS and
Correlation & Price change
A.I.dvisor indicates that over the last year, AS has been loosely correlated with YETI. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if AS jumps, then YETI could also see price increases.
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