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JAKK vs YETI
Which Stock Would AI Choose? JAKKS Pacific (JAKK) vs. YETI Holdings (YETI) Stock Comparison
Key Takeaways
- JAKK is a small-cap toy and consumer-products company navigating tariff pressure, while YETI is a larger premium outdoor-lifestyle brand showing renewed demand momentum.
- Both companies are exposed to U.S. import tariffs and have filed for potential tariff refunds, creating shared, albeit different, earnings catalysts.
- JAKK trades at a low valuation with a debt-free balance sheet, while YETI carries a premium multiple backed by a stronger brand and broader global footprint.
- Recent market activity shows YETI regaining traction after a pullback, whereas JAKK remains rangebound around analyst price targets.
- The two names differ sharply in scale, growth drivers, and risk profile, making their relative performance a useful case study in consumer-sector market positioning.
Introduction
Consumer-focused stocks often move together, yet JAKK (JAKKS Pacific, Inc.) and YETI (YETI Holdings, Inc.) sit at opposite ends of the consumer spectrum. One is a lean toy and entertainment-licensing company, the other a premium outdoor-equipment brand. Both contend with tariffs, shifting retail demand, and international expansion, but their scale, profitability, and momentum differ materially. This stock comparison is relevant to traders and investors weighing a lower-multiple value story against a higher-quality growth franchise — and to anyone using data-driven tools to compare relative performance across two very different consumer businesses.
JAKK Overview and Recent Performance
JAKK, or JAKKS Pacific, designs and distributes toys, collectibles, costumes, and related consumer products, with a portfolio anchored by entertainment licenses such as Sonic the Hedgehog, Super Mario, and Disney properties. Recent weeks have shown the company stabilizing after a turbulent period driven by U.S. import tariffs and cautious retailer ordering. Its most recent quarterly results pointed to a return to growth, with net sales rising roughly 17% year over year, aided by stronger North American shipments and record first-half international sales.
Sentiment has been supported by several factors: a debt-free balance sheet with a meaningful cash position, disciplined cost control, and new licensing initiatives — including an anime and manga product platform targeting collectors and specialty markets. Analysts have also highlighted potential tariff refunds tied to a recent Supreme Court ruling as a possible earnings tailwind. Still, the stock has largely traded around its consensus price target in recent weeks, reflecting uncertainty about consumer health and the durability of near-term revenue momentum.
YETI Overview and Recent Performance
YETI (YETI Holdings) is a premium outdoor and lifestyle brand known for drinkware, coolers, and equipment. After a sharp pullback earlier in the year from a 52-week high, recent market activity has favored the stock as demand trends reaccelerated. The company delivered broad-based growth across both its Drinkware and Coolers & Equipment categories, with global wholesale sales recording one of their strongest quarters in years.
Management has raised its full-year guidance for sales growth and adjusted earnings per share (EPS), citing improving visibility and momentum, and has expanded its share repurchase authorization. International expansion remains a central growth driver, with management describing overseas markets as still early in their growth runway. Like JAKK, YETI has been affected by tariffs and has recognized IEEPA (International Emergency Economic Powers Act) tariff refunds, which have lifted reported results. Margin pressure from tariffs and input costs persists, but sentiment has clearly improved in recent weeks.
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Head-to-Head Comparison
The clearest contrast is business model and scale. JAKK relies on licensed entertainment IP and third-party retail channels, with lower margins and more cyclical, holiday-driven revenue. YETI operates a direct-to-consumer and wholesale premium brand with substantially higher gross margins and stronger pricing power.
On growth drivers, JAKK is betting on licensing wins, anime expansion, and international distribution, while YETI leans on innovation cadence, category diversification, and overseas penetration. Risk profiles differ too: JAKK carries concentration risk around a handful of licenses and retailer demand, whereas YETI faces a competitive, promotional U.S. drinkware market and ongoing tariff and input-cost exposure.
From a market positioning standpoint, YETI currently shows stronger, more consistent momentum and clearer catalysts, while JAKK offers a deeper-value profile with more turnaround-dependent upside.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings momentum, and catalyst visibility, Tickeron's AI would likely favor YETI in the current environment. The stock's reaccelerating demand, raised guidance, and expanding buyback program reflect a steadier, higher-quality setup than JAKK's more volatile, value-oriented recovery. That said, JAKK's clean balance sheet and potential tariff refunds keep it on the radar as a lower-multiple candidate. In probabilistic terms, YETI presents the more consistent trend profile today, while JAKK remains a higher-uncertainty, catalyst-driven alternative.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is JAKK is a Hold and YETI is a Buy.
JAKK in upward trend: 10-day moving average crossed above 50-day moving average on October 02, 2026
The 10-day moving average for JAKK crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 13 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 87%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on September 22, 2026. You may want to consider a long position or call options on JAKK as a result. In 73 of 91 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 80%.
The Moving Average Convergence Divergence (MACD) for JAKK just turned positive on September 22, 2026. Looking at past instances where JAKK's MACD turned positive, the stock continued to rise in 34 of 42 cases over the following month. The odds of a continued upward trend are 81%.
JAKK moved above its 50-day moving average on September 25, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +3.17% 3-day Advance, the price is estimated to grow further. Considering data from situations where JAKK advanced for three days, in 242 of 313 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
The Aroon Indicator entered an Uptrend today. In 176 of 226 cases where JAKK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 78%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where JAKK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
JAKK broke above its upper Bollinger Band on October 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 2 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. JAKK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 49 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 80 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.351) is normal, around the industry mean (1.695). P/E Ratio (20.326) is within average values for comparable stocks, (0.550). JAKK's Projected Growth (PEG Ratio) (3.860) is slightly higher than the industry average of (1.411). Dividend Yield (0.034) settles around the average of (0.032) among similar stocks. P/S Ratio (0.491) is also within normal values, averaging (4.604).
YETI in upward trend: price rose above 50-day moving average on October 20, 2026
YETI moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend. In 36 of 42 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 86%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on YETI as a result. In 64 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.
The Moving Average Convergence Divergence (MACD) for YETI just turned positive on October 15, 2026. Looking at past instances where YETI's MACD turned positive, the stock continued to rise in 39 of 51 cases over the following month. The odds of a continued upward trend are 76%.
Following a +1.54% 3-day Advance, the price is estimated to grow further. Considering data from situations where YETI advanced for three days, in 242 of 318 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for YETI moved below the 200-day moving average on October 05, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YETI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
YETI broke above its upper Bollinger Band on October 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for YETI entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 26 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 38 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 53 (best 1 - 100 worst), indicating steady price growth. YETI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 64 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.122) is normal, around the industry mean (1.695). P/E Ratio (18.515) is within average values for comparable stocks, (0.550). Projected Growth (PEG Ratio) (0.210) is also within normal values, averaging (1.411). Dividend Yield (0.000) settles around the average of (0.032) among similar stocks. P/S Ratio (1.633) is also within normal values, averaging (4.604).
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YETI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
JAKK | YETI | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 44 | 31 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 64 Fair valued | |
PROFIT vs RISK RATING 1..100 | 49 | 100 | |
SMR RATING 1..100 | 80 | 38 | |
PRICE GROWTH RATING 1..100 | 37 | 53 | |
P/E GROWTH RATING 1..100 | 2 | 26 | |
SEASONALITY SCORE 1..100 | 50 | 90 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
YETI's Valuation (64) in the Miscellaneous Manufacturing industry is somewhat better than the same rating for JAKK (98) in the Recreational Products industry. This means that YETI’s stock grew somewhat faster than JAKK’s over the last 12 months.
JAKK's Profit vs Risk Rating (49) in the Recreational Products industry is somewhat better than the same rating for YETI (100) in the Miscellaneous Manufacturing industry. This means that JAKK’s stock grew somewhat faster than YETI’s over the last 12 months.
YETI's SMR Rating (38) in the Miscellaneous Manufacturing industry is somewhat better than the same rating for JAKK (80) in the Recreational Products industry. This means that YETI’s stock grew somewhat faster than JAKK’s over the last 12 months.
JAKK's Price Growth Rating (37) in the Recreational Products industry is in the same range as YETI (53) in the Miscellaneous Manufacturing industry. This means that JAKK’s stock grew similarly to YETI’s over the last 12 months.
JAKK's P/E Growth Rating (2) in the Recreational Products industry is in the same range as YETI (26) in the Miscellaneous Manufacturing industry. This means that JAKK’s stock grew similarly to YETI’s over the last 12 months.
| JAKK | YETI | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 74% | N/A |
| Stochastic ODDS (%) | 2 days ago 75% | 2 days ago 78% |
| Momentum ODDS (%) | 2 days ago 80% | 2 days ago 67% |
| MACD ODDS (%) | 2 days ago 81% | 2 days ago 76% |
| TrendWeek ODDS (%) | 2 days ago 75% | 2 days ago 76% |
| TrendMonth ODDS (%) | 2 days ago 78% | 2 days ago 80% |
| Advances ODDS (%) | 2 days ago 77% | 2 days ago 76% |
| Declines ODDS (%) | 4 days ago 73% | 16 days ago 75% |
| BollingerBands ODDS (%) | 2 days ago 78% | 2 days ago 84% |
| Aroon ODDS (%) | 2 days ago 78% | 2 days ago 75% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
JAKK’s FA Score shows that 1 FA rating(s) are green while YETI’s FA Score has 1 green FA rating(s).
- JAKK’s FA Score: 1 green, 4 red.
- YETI’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
JAKK’s TA Score shows that 6 TA indicator(s) are bullish while YETI’s TA Score has 4 bullish TA indicator(s).
- JAKK’s TA Score: 6 bullish, 4 bearish.
- YETI’s TA Score: 4 bullish, 5 bearish.
Price Growth
JAKK (@Recreational Products) experienced а +5.44% price change this week, while YETI (@Recreational Products) price change was +5.58% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was +1.14%. For the same industry, the average monthly price growth was +2.39%, and the average quarterly price growth was -8.77%.
Reported Earning Dates
JAKK is expected to report earnings on Oct 22, 2026.
YETI is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Recreational Products (+1.14% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
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JAKK and
Correlation & Price change
A.I.dvisor indicates that over the last year, JAKK has been loosely correlated with FNKO. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if JAKK jumps, then FNKO could also see price increases.
| Ticker / NAME | Correlation To JAKK | 1D Price Change % | ||
|---|---|---|---|---|
| JAKK | 100% | +0.24% | ||
| FNKO - JAKK | 47% Loosely correlated | +0.15% | ||
| JOUT - JAKK | 42% Loosely correlated | -0.05% | ||
| CLAR - JAKK | 38% Loosely correlated | +6.11% | ||
| YETI - JAKK | 36% Loosely correlated | +0.52% | ||
| MAT - JAKK | 34% Loosely correlated | -0.24% | ||
More | ||||
YETI and
Correlation & Price change
A.I.dvisor indicates that over the last year, YETI has been loosely correlated with JAKK. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if YETI jumps, then JAKK could also see price increases.
| Ticker / NAME | Correlation To YETI | 1D Price Change % | ||
|---|---|---|---|---|
| YETI | 100% | +0.52% | ||
| JAKK - YETI | 44% Loosely correlated | +0.24% | ||
| JOUT - YETI | 44% Loosely correlated | -0.05% | ||
| AS - YETI | 42% Loosely correlated | -2.41% | ||
| LTH - YETI | 33% Loosely correlated | -1.00% | ||
| ONEW - YETI | 33% Poorly correlated | -0.64% | ||
More | ||||
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