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ASAN vs WK
Which Stock Would AI Choose? Asana (ASAN) vs. Workiva (WK) Stock Comparison
Key Takeaways
- ASAN (Asana) is a work management platform growing revenue in the low-to-mid single digits, while WK (Workiva) is a cloud reporting platform expanding at a roughly high-teens pace.
- Workiva recently crossed into GAAP profitability and is expanding operating margins, whereas Asana remains unprofitable on a GAAP basis despite improving adjusted margins.
- Asana carries a smaller market capitalization and higher beta, making it more volatile; Workiva is larger, more stable, and trades with a lower beta.
- Both companies are leaning on artificial intelligence to drive upsell, but Workiva's growth is anchored in regulatory and compliance demand, which is more recurring in nature.
- Relative performance has favored Workiva, with stronger revenue growth, positive net revenue retention above 100%, and an improving profitability trajectory.
Introduction
Software investors frequently compare companies that appear similar on the surface but differ sharply in business model, growth profile, and risk. ASAN and WK are two cloud-based software providers that serve enterprise teams, yet they target different problems and operate with very different financial profiles. This stock comparison is relevant for investors weighing a higher-growth, higher-volatility collaboration platform against a more stable, regulation-driven reporting platform. Understanding their recent performance, momentum, and market positioning can help clarify which profile better aligns with a given portfolio objective or risk tolerance.
ASAN Overview and Recent Performance
Asana (ASAN) provides a work management platform that helps organizations coordinate projects, track goals, and manage workflows in a centralized digital workspace. The company has been repositioning itself around artificial intelligence through products such as AI Studio and AI Teammates, which management reports are deepening engagement and improving retention among larger customers.
In recent weeks, Asana reported revenue growth of roughly 10% year over year, alongside a non-GAAP (non-GAAP, or adjusted) profit that exceeded consensus estimates. Despite the beats, the stock sold off sharply after guidance suggested a slight deceleration in the growth rate, reflecting the market's sensitivity to slowing momentum. Net revenue retention has remained below 100%, indicating some contraction pressure, particularly in its product-led growth (PLG, or self-serve) segment. Asana's smaller market capitalization and higher beta have contributed to pronounced price swings, with the shares trading well below their 52-week highs.
WK Overview and Recent Performance
Workiva (WK) provides a cloud-based platform for financial reporting, governance, risk and compliance, and sustainability disclosures. The company serves more than 6,600 organizations, including the large majority of Fortune 1000 companies, and benefits from recurring demand tied to regulatory and audit requirements.
Recent market activity has shown Workiva sustaining roughly 19% revenue growth, driven by subscription expansion and multi-solution adoption. The company has also reached a notable profitability milestone, turning to GAAP (Generally Accepted Accounting Principles) net income on a trailing twelve-month basis while expanding its non-GAAP operating margin meaningfully year over year. Net revenue retention has remained above 100%, and high-value contracts have grown at a strong pace. Although Workiva's valuation is elevated relative to earnings, its lower beta and steadier demand profile have contributed to more moderate price movement compared with Asana.
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Head-to-Head Comparison
The core contrast between these two stocks lies in their growth engines and financial maturity. Workiva's business is anchored in compliance and regulatory reporting, creating a stickier, more recurring revenue base with net revenue retention above 100%. Asana's collaboration and work management model faces more competition and has shown retention below 100%, alongside a deceleration toward high single-digit growth.
Profitability is another dividing line. Workiva has achieved GAAP profitability and is raising its non-GAAP operating margin outlook, while Asana remains GAAP-unprofitable despite improving adjusted margins. On the other hand, Asana trades at a lower market capitalization and is making a more aggressive pivot toward AI-native monetization, which introduces both upside optionality and execution risk.
From a risk and sentiment standpoint, Asana's higher beta and recent guidance-driven selloff signal greater volatility and more fragile investor sentiment. Workiva's lower beta and steadier performance suggest more defensive positioning, though its richer earnings multiple reflects high expectations. Sector exposure also differs: Asana is more sensitive to software spending cycles and seat-based pricing, while Workiva benefits from regulatory complexity and enterprise data governance trends.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor WK over ASAN in the current environment. Workiva demonstrates more consistent trend strength, superior revenue growth, net revenue retention above 100%, and a clearer path toward expanding profitability. Its lower beta and regulatory-driven demand add a degree of stability that algorithmic analysis typically weights favorably. Asana offers a more speculative, higher-volatility profile with potential upside from its AI transition, but its decelerating growth and retention below 100% present near-term headwinds. Accordingly, the probabilistic assessment tilts toward Workiva for relative positioning and trend consistency, while Asana remains a higher-risk, higher-volatility alternative.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASAN is a Buy and WK is a StrongBuy.
ASAN in upward trend: price may jump up because it broke its lower Bollinger Band on November 09, 2026
ASAN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 32 of 37 cases where ASAN's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 86%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The 10-day moving average for ASAN crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 16 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 76%.
Following a +5.24% 3-day Advance, the price is estimated to grow further. Considering data from situations where ASAN advanced for three days, in 213 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
The Aroon Indicator entered an Uptrend today. In 131 of 171 cases where ASAN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 77%.
Bearish Trend Analysis
The 10-day RSI Indicator for ASAN moved out of overbought territory on October 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 23 similar instances where the indicator moved out of overbought territory. In 23 of the 23 cases, the stock moved lower in the following days. This puts the odds of a move lower at 90%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ASAN as a result. In 64 of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 80%.
The Moving Average Convergence Divergence Histogram (MACD) for ASAN turned negative on November 03, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 37 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 84%.
ASAN moved below its 50-day moving average on November 10, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ASAN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 85%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. ASAN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 58 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (23.287) is normal, around the industry mean (-1.906). P/E Ratio (-16.323) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (2.753) is also within normal values, averaging (70.383).
The Tickeron PE Growth Rating for this company is 90 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ASAN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
WK's Stochastic Oscillator entering oversold zone
The Stochastic Oscillator for WK moved into oversold territory on November 10, 2026. Be on the watch for the price uptrend or consolidation in the future. At that time, consider buying the stock or exploring call options.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The 10-day moving average for WK crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.
Following a +1.93% 3-day Advance, the price is estimated to grow further. Considering data from situations where WK advanced for three days, in 207 of 291 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
WK may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 115 of 152 cases where WK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 76%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on November 06, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on WK as a result. In 75 of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 77%.
The Moving Average Convergence Divergence Histogram (MACD) for WK turned negative on November 06, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 52 similar instances when the indicator turned negative. In 34 of the 52 cases the stock turned lower in the days that followed. This puts the odds of success at 65%.
WK moved below its 50-day moving average on November 06, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 47 (best 1 - 100 worst), indicating steady price growth. WK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-40.786) is normal, around the industry mean (-1.906). P/E Ratio (85.600) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (4.227) is also within normal values, averaging (70.383).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 93 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
ASAN | WK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 61 | 73 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 58 Fair valued | 63 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 98 | 100 | |
PRICE GROWTH RATING 1..100 | 42 | 47 | |
P/E GROWTH RATING 1..100 | 90 | 93 | |
SEASONALITY SCORE 1..100 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ASAN's Valuation (58) in the null industry is in the same range as WK (63) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
ASAN's Profit vs Risk Rating (100) in the null industry is in the same range as WK (100) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
ASAN's SMR Rating (98) in the null industry is in the same range as WK (100) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
ASAN's Price Growth Rating (42) in the null industry is in the same range as WK (47) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
ASAN's P/E Growth Rating (90) in the null industry is in the same range as WK (93) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
| ASAN | WK | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 90% | 2 days ago 62% |
| Stochastic ODDS (%) | 2 days ago 83% | 2 days ago 79% |
| Momentum ODDS (%) | 2 days ago 80% | 2 days ago 77% |
| MACD ODDS (%) | 2 days ago 84% | 2 days ago 65% |
| TrendWeek ODDS (%) | 2 days ago 84% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 84% | 2 days ago 73% |
| Advances ODDS (%) | 8 days ago 76% | 7 days ago 71% |
| Declines ODDS (%) | 2 days ago 85% | 2 days ago 73% |
| BollingerBands ODDS (%) | 2 days ago 86% | 2 days ago 67% |
| Aroon ODDS (%) | 2 days ago 77% | 2 days ago 76% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while WK’s FA Score has 0 green FA rating(s).
- ASAN’s FA Score: 0 green, 5 red.
- WK’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 5 TA indicator(s) are bullish while WK’s TA Score has 6 bullish TA indicator(s).
- ASAN’s TA Score: 5 bullish, 5 bearish.
- WK’s TA Score: 6 bullish, 4 bearish.
Price Growth
ASAN (@Packaged Software) experienced а -13.99% price change this week, while WK (@Packaged Software) price change was -19.93% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.44%. For the same industry, the average monthly price growth was -3.86%, and the average quarterly price growth was +4.03%.
Reported Earning Dates
ASAN is expected to report earnings on Dec 01, 2026.
WK is expected to report earnings on Feb 23, 2027.
Industries' Descriptions
@Packaged Software (-2.44% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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ASAN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | -4.29% | ||
| WDAY - ASAN | 75% Closely correlated | -0.69% | ||
| FRSH - ASAN | 75% Closely correlated | -1.08% | ||
| TEAM - ASAN | 75% Closely correlated | -4.07% | ||
| HUBS - ASAN | 73% Closely correlated | -4.34% | ||
| DOCU - ASAN | 72% Closely correlated | -0.12% | ||
More | ||||
WK and
Correlation & Price change
A.I.dvisor indicates that over the last year, WK has been closely correlated with BL. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if WK jumps, then BL could also see price increases.
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| PSL | 116.13 | 0.16 | +0.14% |
| Invesco Dorsey Wright Consumer Staples Momentum ETF (PSL) | |||
| EWI | 59.28 | 0.03 | +0.05% |
| iShares MSCI Italy ETF (EWI) | |||
| DRAI | 31.02 | N/A | N/A |
| Draco Evolution AI ETF (DRAI) | |||
| HFSP | 15.60 | N/A | N/A |
| TradersAI Large Cap Equity & Cash ETF | |||
| RSPD | 58.24 | -0.39 | -0.67% |
| Invesco S&P 500 Equal Weight Consumer Discretionary ETF (RSPD) | |||