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ASAN vs WK
Which Stock Would AI Choose? Asana (ASAN) vs. Workiva (WK) Stock Comparison
Key Takeaways
- ASAN (Asana) is a work management platform growing revenue in the low-to-mid single digits, while WK (Workiva) is a cloud reporting platform expanding at a roughly high-teens pace.
- Workiva recently crossed into GAAP profitability and is expanding operating margins, whereas Asana remains unprofitable on a GAAP basis despite improving adjusted margins.
- Asana carries a smaller market capitalization and higher beta, making it more volatile; Workiva is larger, more stable, and trades with a lower beta.
- Both companies are leaning on artificial intelligence to drive upsell, but Workiva's growth is anchored in regulatory and compliance demand, which is more recurring in nature.
- Relative performance has favored Workiva, with stronger revenue growth, positive net revenue retention above 100%, and an improving profitability trajectory.
Introduction
Software investors frequently compare companies that appear similar on the surface but differ sharply in business model, growth profile, and risk. ASAN and WK are two cloud-based software providers that serve enterprise teams, yet they target different problems and operate with very different financial profiles. This stock comparison is relevant for investors weighing a higher-growth, higher-volatility collaboration platform against a more stable, regulation-driven reporting platform. Understanding their recent performance, momentum, and market positioning can help clarify which profile better aligns with a given portfolio objective or risk tolerance.
ASAN Overview and Recent Performance
Asana (ASAN) provides a work management platform that helps organizations coordinate projects, track goals, and manage workflows in a centralized digital workspace. The company has been repositioning itself around artificial intelligence through products such as AI Studio and AI Teammates, which management reports are deepening engagement and improving retention among larger customers.
In recent weeks, Asana reported revenue growth of roughly 10% year over year, alongside a non-GAAP (non-GAAP, or adjusted) profit that exceeded consensus estimates. Despite the beats, the stock sold off sharply after guidance suggested a slight deceleration in the growth rate, reflecting the market's sensitivity to slowing momentum. Net revenue retention has remained below 100%, indicating some contraction pressure, particularly in its product-led growth (PLG, or self-serve) segment. Asana's smaller market capitalization and higher beta have contributed to pronounced price swings, with the shares trading well below their 52-week highs.
WK Overview and Recent Performance
Workiva (WK) provides a cloud-based platform for financial reporting, governance, risk and compliance, and sustainability disclosures. The company serves more than 6,600 organizations, including the large majority of Fortune 1000 companies, and benefits from recurring demand tied to regulatory and audit requirements.
Recent market activity has shown Workiva sustaining roughly 19% revenue growth, driven by subscription expansion and multi-solution adoption. The company has also reached a notable profitability milestone, turning to GAAP (Generally Accepted Accounting Principles) net income on a trailing twelve-month basis while expanding its non-GAAP operating margin meaningfully year over year. Net revenue retention has remained above 100%, and high-value contracts have grown at a strong pace. Although Workiva's valuation is elevated relative to earnings, its lower beta and steadier demand profile have contributed to more moderate price movement compared with Asana.
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Head-to-Head Comparison
The core contrast between these two stocks lies in their growth engines and financial maturity. Workiva's business is anchored in compliance and regulatory reporting, creating a stickier, more recurring revenue base with net revenue retention above 100%. Asana's collaboration and work management model faces more competition and has shown retention below 100%, alongside a deceleration toward high single-digit growth.
Profitability is another dividing line. Workiva has achieved GAAP profitability and is raising its non-GAAP operating margin outlook, while Asana remains GAAP-unprofitable despite improving adjusted margins. On the other hand, Asana trades at a lower market capitalization and is making a more aggressive pivot toward AI-native monetization, which introduces both upside optionality and execution risk.
From a risk and sentiment standpoint, Asana's higher beta and recent guidance-driven selloff signal greater volatility and more fragile investor sentiment. Workiva's lower beta and steadier performance suggest more defensive positioning, though its richer earnings multiple reflects high expectations. Sector exposure also differs: Asana is more sensitive to software spending cycles and seat-based pricing, while Workiva benefits from regulatory complexity and enterprise data governance trends.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor WK over ASAN in the current environment. Workiva demonstrates more consistent trend strength, superior revenue growth, net revenue retention above 100%, and a clearer path toward expanding profitability. Its lower beta and regulatory-driven demand add a degree of stability that algorithmic analysis typically weights favorably. Asana offers a more speculative, higher-volatility profile with potential upside from its AI transition, but its decelerating growth and retention below 100% present near-term headwinds. Accordingly, the probabilistic assessment tilts toward Workiva for relative positioning and trend consistency, while Asana remains a higher-risk, higher-volatility alternative.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASAN is a StrongBuy and WK is a StrongBuy.
ASAN sees its 50-day moving average cross bullishly above its 200-day moving average
The 50-day moving average for ASAN moved above the 200-day moving average on September 17, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on ASAN as a result. In 61 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 76%.
The Moving Average Convergence Divergence (MACD) for ASAN just turned positive on October 07, 2026. Looking at past instances where ASAN's MACD turned positive, the stock continued to rise in 37 of 46 cases over the following month. The odds of a continued upward trend are 80%.
ASAN moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for ASAN crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 16 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 76%.
Following a +7.08% 3-day Advance, the price is estimated to grow further. Considering data from situations where ASAN advanced for three days, in 213 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
Bearish Trend Analysis
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 11 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ASAN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 86%.
ASAN broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for ASAN entered a downward trend on October 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. ASAN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 62 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (24.297) is normal, around the industry mean (-1.734). P/E Ratio (-17.031) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (2.753) is also within normal values, averaging (71.128).
The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ASAN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
WK's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for WK turned positive on October 08, 2026. Looking at past instances where WK's MACD turned positive, the stock continued to rise in 43 of 52 cases over the following month. The odds of a continued upward trend are 83%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on WK as a result. In 70 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 73%.
WK moved above its 50-day moving average on October 07, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for WK crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 64%.
Following a +7.29% 3-day Advance, the price is estimated to grow further. Considering data from situations where WK advanced for three days, in 205 of 291 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
WK broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for WK entered a downward trend on October 09, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. WK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 56 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-45.018) is normal, around the industry mean (-1.734). P/E Ratio (94.482) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (4.227) is also within normal values, averaging (71.128).
The Tickeron PE Growth Rating for this company is 92 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
ASAN | WK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 32 | 45 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 62 Fair valued | 56 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 98 | 100 | |
PRICE GROWTH RATING 1..100 | 36 | 37 | |
P/E GROWTH RATING 1..100 | 91 | 92 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WK's Valuation (56) in the Information Technology Services industry is in the same range as ASAN (62) in the null industry. This means that WK’s stock grew similarly to ASAN’s over the last 12 months.
WK's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as ASAN (100) in the null industry. This means that WK’s stock grew similarly to ASAN’s over the last 12 months.
ASAN's SMR Rating (98) in the null industry is in the same range as WK (100) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
ASAN's Price Growth Rating (36) in the null industry is in the same range as WK (37) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
ASAN's P/E Growth Rating (91) in the null industry is in the same range as WK (92) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to WK’s over the last 12 months.
| ASAN | WK | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 83% | 1 day ago 77% |
| Stochastic ODDS (%) | 1 day ago 88% | 1 day ago 71% |
| Momentum ODDS (%) | 1 day ago 76% | 1 day ago 73% |
| MACD ODDS (%) | 1 day ago 80% | 1 day ago 83% |
| TrendWeek ODDS (%) | 1 day ago 79% | 1 day ago 68% |
| TrendMonth ODDS (%) | 1 day ago 78% | 1 day ago 75% |
| Advances ODDS (%) | 1 day ago 76% | 1 day ago 70% |
| Declines ODDS (%) | 9 days ago 86% | 10 days ago 73% |
| BollingerBands ODDS (%) | 1 day ago 84% | 1 day ago 85% |
| Aroon ODDS (%) | 1 day ago 82% | 1 day ago 77% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while WK’s FA Score has 0 green FA rating(s).
- ASAN’s FA Score: 0 green, 5 red.
- WK’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 6 TA indicator(s) are bullish while WK’s TA Score has 5 bullish TA indicator(s).
- ASAN’s TA Score: 6 bullish, 3 bearish.
- WK’s TA Score: 5 bullish, 5 bearish.
Price Growth
ASAN (@Packaged Software) experienced а +12.84% price change this week, while WK (@Packaged Software) price change was +10.56% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -0.43%. For the same industry, the average monthly price growth was -3.98%, and the average quarterly price growth was +4.31%.
Reported Earning Dates
ASAN is expected to report earnings on Dec 01, 2026.
WK is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Packaged Software (-0.43% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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ASAN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | +3.88% | ||
| WDAY - ASAN | 76% Closely correlated | +3.46% | ||
| FRSH - ASAN | 75% Closely correlated | +3.34% | ||
| HUBS - ASAN | 74% Closely correlated | +6.92% | ||
| TEAM - ASAN | 72% Closely correlated | -1.04% | ||
| NOW - ASAN | 72% Closely correlated | +2.53% | ||
More | ||||
WK and
Correlation & Price change
A.I.dvisor indicates that over the last year, WK has been closely correlated with BL. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if WK jumps, then BL could also see price increases.
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