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FRSH vs WK
Which Stock Would AI Choose? Freshworks (FRSH) vs. Workiva (WK) Stock Comparison
Key Takeaways
- Freshworks (FRSH) is a customer experience (CX) and employee experience (EX) software provider, while Workiva (WK) specializes in cloud-based financial reporting, compliance, and ESG (environmental, social, and governance) software.
- Both companies achieved a meaningful profitability milestone in their most recent reporting period, but Workiva is growing revenue roughly five percentage points faster than Freshworks.
- Workiva demonstrates stronger customer economics, with a net revenue retention rate of 113% versus 104% for Freshworks.
- Recent market reaction diverged: Workiva shares rallied after its latest earnings, while Freshworks traded lower despite an earnings beat, reflecting differing sentiment on forward guidance.
- Freshworks trades at a lower valuation with a nascent AI monetization story, whereas Workiva commands a premium supported by steadier growth and margin expansion.
Introduction
Both FRSH and WK operate in the software-as-a-service (SaaS) sector, selling subscription-based cloud products to business customers, yet they target very different problems. Freshworks focuses on making customer and employee support easier for midsize and enterprise organizations, while Workiva helps finance, risk, and compliance teams manage regulated reporting. For investors weighing growth-oriented cloud software, this stock comparison is useful because the two names illustrate contrasting trade-offs: faster growth and stronger retention on one side, versus a lower valuation and an earlier-stage AI narrative on the other. Traders monitoring relative performance and market positioning may find the comparison a helpful lens for understanding how momentum, profitability, and catalysts differ across the software landscape.
FRSH Overview and Recent Performance
FRSH, Freshworks Inc., builds service software spanning employee experience (EX) and customer experience (CX), including products such as Freshservice and Freshdesk. In its most recent full-year report, the company posted revenue of roughly $839 million, up about 16% year over year, and reached its first full year of profitability on a generally accepted accounting principles (GAAP) basis. Annual recurring revenue (ARR), a measure of contracted subscription revenue, approached $917 million, growing in the high-teens percentage range.
Recent market activity has been mixed. Although Freshworks beat Wall Street revenue and earnings expectations in its latest quarter, the stock traded lower in the weeks around the report, a signal that investors focused on softer forward profitability guidance and a modest decline in net revenue retention. Sentiment has been shaped by the company's emerging artificial intelligence (AI) story: its "Freddy AI" assistant surpassed 8,000 paying customers, and management has outlined a target to scale that product's ARR toward $100 million. Upselling into larger enterprise deals, aided by the Device42 IT asset management acquisition, remains a key growth driver. The company guided full-year revenue growth in the low-to-mid-teens percentage range, reflecting a measured outlook.
WK Overview and Recent Performance
WK, Workiva Inc., provides a cloud platform that connects financial reporting, governance, risk, and compliance (GRC), and sustainability data for large enterprises. Often described by finance teams as an alternative to error-prone spreadsheet workflows, Workiva's platform supports multi-solution adoption across a customer base of more than 6,600 organizations. In its latest full-year results, the company reported revenue of about $885 million, up roughly 20% year over year, with subscription and support revenue rising about 22%.
Unlike its peer, Workiva's shares advanced following its most recent earnings release, supported by a revenue beat, stronger-than-expected billings, and expanding non-GAAP (non-Generally Accepted Accounting Principles) operating margins. Net revenue retention of 113% and a gross retention rate of 97% underscore durable customer relationships. Free cash flow margin improved to about 15.6% for the full year, and the company authorized an additional $250 million share repurchase. Growth has been broad-based across financial reporting and GRC, though demand for sustainability solutions has moderated amid shifting regulatory priorities, a factor management has cited as a source of uncertainty.
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Head-to-Head Comparison
The clearest contrast between the two companies is growth and retention quality versus valuation. WK delivers faster revenue growth and a materially higher net retention rate, indicating that existing customers are expanding their spend more rapidly. FRSH, by contrast, is growing more slowly and saw its retention metric slip slightly, yet it trades at a lower market capitalization relative to its revenue and carries a younger AI monetization opportunity that could expand margins over time.
Their business models also differ in customer concentration and market focus. Workiva serves large enterprises with complex reporting obligations, a segment that supports premium pricing and strong retention but exposes it to regulatory and IPO (initial public offering) market cycles. Freshworks targets a broader base of midsize and enterprise customers across IT and support functions, competing directly with larger platforms and leaning on product simplicity and value positioning. On profitability, both have demonstrated operating leverage, but Workiva's margin trajectory and free cash flow conversion are currently more established, while Freshworks is still building toward durable profitability after a large one-time tax benefit boosted its recent net income.
Tickeron AI Verdict
Based on observable factors such as trend consistency, customer retention, margin expansion, and recent momentum, Tickeron's AI would likely favor WK in the current environment. Workiva's combination of faster revenue growth, a 113% net retention rate, improving free cash flow, and a positive market reaction to its latest results suggests relatively stronger trend consistency and stability. Freshworks offers a more attractive valuation and a potentially meaningful AI catalyst, but its softer retention and slower growth introduce greater uncertainty in the near term. This assessment is probabilistic rather than definitive, reflecting the relative positioning of the two stocks across the metrics most relevant to trend-following and momentum-oriented systems.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FRSH is a Hold and WK is a StrongBuy.
Momentum Indicator for FRSH turns negative, indicating new downward trend
FRSH saw its Momentum Indicator move below the 0 level on November 03, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 101 similar instances where the indicator turned negative. In 84 of the 101 cases, the stock moved further down in the following days. The odds of a decline are at 83%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for FRSH turned negative on November 02, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 51 similar instances when the indicator turned negative. In 41 of the 51 cases the stock turned lower in the days that followed. This puts the odds of success at 80%.
FRSH moved below its 50-day moving average on November 04, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FRSH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.
Bullish Trend Analysis
The RSI Indicator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 5 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +4.49% 3-day Advance, the price is estimated to grow further. Considering data from situations where FRSH advanced for three days, in 207 of 293 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
FRSH may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 135 of 180 cases where FRSH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 75%.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 7 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 25 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. FRSH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.527) is normal, around the industry mean (-1.906). P/E Ratio (19.222) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.509) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (3.995) is also within normal values, averaging (70.383).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FRSH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
WK's Stochastic Oscillator entering oversold zone
The Stochastic Oscillator for WK moved into oversold territory on November 10, 2026. Be on the watch for the price uptrend or consolidation in the future. At that time, consider buying the stock or exploring call options.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The 10-day moving average for WK crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.
Following a +1.93% 3-day Advance, the price is estimated to grow further. Considering data from situations where WK advanced for three days, in 207 of 291 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
WK may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 115 of 152 cases where WK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 76%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on November 06, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on WK as a result. In 75 of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 77%.
The Moving Average Convergence Divergence Histogram (MACD) for WK turned negative on November 06, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 52 similar instances when the indicator turned negative. In 34 of the 52 cases the stock turned lower in the days that followed. This puts the odds of success at 65%.
WK moved below its 50-day moving average on November 06, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 47 (best 1 - 100 worst), indicating steady price growth. WK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-40.786) is normal, around the industry mean (-1.906). P/E Ratio (85.600) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (4.227) is also within normal values, averaging (70.383).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 93 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
FRSH | WK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 54 | 73 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 65 Fair valued | 63 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 47 | 100 | |
PRICE GROWTH RATING 1..100 | 49 | 47 | |
P/E GROWTH RATING 1..100 | 7 | 93 | |
SEASONALITY SCORE 1..100 | 25 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WK's Valuation (63) in the Information Technology Services industry is in the same range as FRSH (65) in the Restaurants industry. This means that WK’s stock grew similarly to FRSH’s over the last 12 months.
WK's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as FRSH (100) in the Restaurants industry. This means that WK’s stock grew similarly to FRSH’s over the last 12 months.
FRSH's SMR Rating (47) in the Restaurants industry is somewhat better than the same rating for WK (100) in the Information Technology Services industry. This means that FRSH’s stock grew somewhat faster than WK’s over the last 12 months.
WK's Price Growth Rating (47) in the Information Technology Services industry is in the same range as FRSH (49) in the Restaurants industry. This means that WK’s stock grew similarly to FRSH’s over the last 12 months.
FRSH's P/E Growth Rating (7) in the Restaurants industry is significantly better than the same rating for WK (93) in the Information Technology Services industry. This means that FRSH’s stock grew significantly faster than WK’s over the last 12 months.
| FRSH | WK | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 65% | 2 days ago 62% |
| Stochastic ODDS (%) | 2 days ago 75% | 2 days ago 79% |
| Momentum ODDS (%) | 2 days ago 83% | 2 days ago 77% |
| MACD ODDS (%) | 2 days ago 80% | 2 days ago 65% |
| TrendWeek ODDS (%) | 2 days ago 78% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 82% | 2 days ago 73% |
| Advances ODDS (%) | 20 days ago 71% | 7 days ago 71% |
| Declines ODDS (%) | 2 days ago 77% | 2 days ago 73% |
| BollingerBands ODDS (%) | 2 days ago 71% | 2 days ago 67% |
| Aroon ODDS (%) | 2 days ago 75% | 2 days ago 76% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FRSH’s FA Score shows that 1 FA rating(s) are green while WK’s FA Score has 0 green FA rating(s).
- FRSH’s FA Score: 1 green, 4 red.
- WK’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FRSH’s TA Score shows that 5 TA indicator(s) are bullish while WK’s TA Score has 6 bullish TA indicator(s).
- FRSH’s TA Score: 5 bullish, 4 bearish.
- WK’s TA Score: 6 bullish, 4 bearish.
Price Growth
FRSH (@Packaged Software) experienced а -16.04% price change this week, while WK (@Packaged Software) price change was -19.93% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.44%. For the same industry, the average monthly price growth was -3.86%, and the average quarterly price growth was +4.03%.
Reported Earning Dates
FRSH is expected to report earnings on Feb 09, 2027.
WK is expected to report earnings on Feb 23, 2027.
Industries' Descriptions
@Packaged Software (-2.44% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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FRSH and
Correlation & Price change
A.I.dvisor indicates that over the last year, FRSH has been closely correlated with ASAN. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if FRSH jumps, then ASAN could also see price increases.
| Ticker / NAME | Correlation To FRSH | 1D Price Change % | ||
|---|---|---|---|---|
| FRSH | 100% | -1.08% | ||
| ASAN - FRSH | 75% Closely correlated | -4.29% | ||
| WDAY - FRSH | 73% Closely correlated | -0.69% | ||
| DOCU - FRSH | 71% Closely correlated | -0.12% | ||
| VERX - FRSH | 71% Closely correlated | +3.12% | ||
| BL - FRSH | 70% Closely correlated | +1.33% | ||
More | ||||
WK and
Correlation & Price change
A.I.dvisor indicates that over the last year, WK has been closely correlated with BL. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if WK jumps, then BL could also see price increases.
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| RAVI | 75.09 | N/A | N/A |
| Northern Trust Ultra-Short Income ETF (RAVI) | |||
| LCLG | 68.27 | -0.16 | -0.23% |
| Logan Capital Large Cap Growth ETF (LCLG) | |||
| FBUF | 32.97 | -0.09 | -0.26% |
| Fidelity Dynamic Buffered Equity ETF (FBUF) | |||
| IDNA | 42.53 | -1.04 | -2.39% |
| iShares Genomics Immunology and Healthcare ETF (IDNA) | |||
| UBR | 22.61 | -0.73 | -3.11% |
| ProShares Ultra MSCI Brazil Capped (UBR) | |||