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FRSH vs WK
Which Stock Would AI Choose? Freshworks (FRSH) vs. Workiva (WK) Stock Comparison
Key Takeaways
- Freshworks (FRSH) is a customer experience (CX) and employee experience (EX) software provider, while Workiva (WK) specializes in cloud-based financial reporting, compliance, and ESG (environmental, social, and governance) software.
- Both companies achieved a meaningful profitability milestone in their most recent reporting period, but Workiva is growing revenue roughly five percentage points faster than Freshworks.
- Workiva demonstrates stronger customer economics, with a net revenue retention rate of 113% versus 104% for Freshworks.
- Recent market reaction diverged: Workiva shares rallied after its latest earnings, while Freshworks traded lower despite an earnings beat, reflecting differing sentiment on forward guidance.
- Freshworks trades at a lower valuation with a nascent AI monetization story, whereas Workiva commands a premium supported by steadier growth and margin expansion.
Introduction
Both FRSH and WK operate in the software-as-a-service (SaaS) sector, selling subscription-based cloud products to business customers, yet they target very different problems. Freshworks focuses on making customer and employee support easier for midsize and enterprise organizations, while Workiva helps finance, risk, and compliance teams manage regulated reporting. For investors weighing growth-oriented cloud software, this stock comparison is useful because the two names illustrate contrasting trade-offs: faster growth and stronger retention on one side, versus a lower valuation and an earlier-stage AI narrative on the other. Traders monitoring relative performance and market positioning may find the comparison a helpful lens for understanding how momentum, profitability, and catalysts differ across the software landscape.
FRSH Overview and Recent Performance
FRSH, Freshworks Inc., builds service software spanning employee experience (EX) and customer experience (CX), including products such as Freshservice and Freshdesk. In its most recent full-year report, the company posted revenue of roughly $839 million, up about 16% year over year, and reached its first full year of profitability on a generally accepted accounting principles (GAAP) basis. Annual recurring revenue (ARR), a measure of contracted subscription revenue, approached $917 million, growing in the high-teens percentage range.
Recent market activity has been mixed. Although Freshworks beat Wall Street revenue and earnings expectations in its latest quarter, the stock traded lower in the weeks around the report, a signal that investors focused on softer forward profitability guidance and a modest decline in net revenue retention. Sentiment has been shaped by the company's emerging artificial intelligence (AI) story: its "Freddy AI" assistant surpassed 8,000 paying customers, and management has outlined a target to scale that product's ARR toward $100 million. Upselling into larger enterprise deals, aided by the Device42 IT asset management acquisition, remains a key growth driver. The company guided full-year revenue growth in the low-to-mid-teens percentage range, reflecting a measured outlook.
WK Overview and Recent Performance
WK, Workiva Inc., provides a cloud platform that connects financial reporting, governance, risk, and compliance (GRC), and sustainability data for large enterprises. Often described by finance teams as an alternative to error-prone spreadsheet workflows, Workiva's platform supports multi-solution adoption across a customer base of more than 6,600 organizations. In its latest full-year results, the company reported revenue of about $885 million, up roughly 20% year over year, with subscription and support revenue rising about 22%.
Unlike its peer, Workiva's shares advanced following its most recent earnings release, supported by a revenue beat, stronger-than-expected billings, and expanding non-GAAP (non-Generally Accepted Accounting Principles) operating margins. Net revenue retention of 113% and a gross retention rate of 97% underscore durable customer relationships. Free cash flow margin improved to about 15.6% for the full year, and the company authorized an additional $250 million share repurchase. Growth has been broad-based across financial reporting and GRC, though demand for sustainability solutions has moderated amid shifting regulatory priorities, a factor management has cited as a source of uncertainty.
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Head-to-Head Comparison
The clearest contrast between the two companies is growth and retention quality versus valuation. WK delivers faster revenue growth and a materially higher net retention rate, indicating that existing customers are expanding their spend more rapidly. FRSH, by contrast, is growing more slowly and saw its retention metric slip slightly, yet it trades at a lower market capitalization relative to its revenue and carries a younger AI monetization opportunity that could expand margins over time.
Their business models also differ in customer concentration and market focus. Workiva serves large enterprises with complex reporting obligations, a segment that supports premium pricing and strong retention but exposes it to regulatory and IPO (initial public offering) market cycles. Freshworks targets a broader base of midsize and enterprise customers across IT and support functions, competing directly with larger platforms and leaning on product simplicity and value positioning. On profitability, both have demonstrated operating leverage, but Workiva's margin trajectory and free cash flow conversion are currently more established, while Freshworks is still building toward durable profitability after a large one-time tax benefit boosted its recent net income.
Tickeron AI Verdict
Based on observable factors such as trend consistency, customer retention, margin expansion, and recent momentum, Tickeron's AI would likely favor WK in the current environment. Workiva's combination of faster revenue growth, a 113% net retention rate, improving free cash flow, and a positive market reaction to its latest results suggests relatively stronger trend consistency and stability. Freshworks offers a more attractive valuation and a potentially meaningful AI catalyst, but its softer retention and slower growth introduce greater uncertainty in the near term. This assessment is probabilistic rather than definitive, reflecting the relative positioning of the two stocks across the metrics most relevant to trend-following and momentum-oriented systems.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FRSH is a Hold and WK is a StrongBuy.
FRSH's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for FRSH turned positive on October 01, 2026. Looking at past instances where FRSH's MACD turned positive, the stock continued to rise in 43 of 51 cases over the following month. The odds of a continued upward trend are 84%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on September 30, 2026. You may want to consider a long position or call options on FRSH as a result. In 82 of 101 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 81%.
Following a +8.08% 3-day Advance, the price is estimated to grow further. Considering data from situations where FRSH advanced for three days, in 207 of 293 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 132 of 180 cases where FRSH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 73%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FRSH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
FRSH broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 4 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 35 (best 1 - 100 worst), indicating steady price growth. FRSH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 71 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.462) is normal, around the industry mean (-1.734). P/E Ratio (24.317) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.509) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (3.995) is also within normal values, averaging (71.128).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FRSH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
WK's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for WK turned positive on October 08, 2026. Looking at past instances where WK's MACD turned positive, the stock continued to rise in 43 of 52 cases over the following month. The odds of a continued upward trend are 83%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on WK as a result. In 70 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 73%.
WK moved above its 50-day moving average on October 07, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for WK crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 64%.
Following a +7.29% 3-day Advance, the price is estimated to grow further. Considering data from situations where WK advanced for three days, in 205 of 291 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
WK broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for WK entered a downward trend on October 09, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. WK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 56 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-45.018) is normal, around the industry mean (-1.734). P/E Ratio (94.482) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (4.227) is also within normal values, averaging (71.128).
The Tickeron PE Growth Rating for this company is 92 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
FRSH | WK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 15 | 45 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 71 Overvalued | 56 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 47 | 100 | |
PRICE GROWTH RATING 1..100 | 35 | 37 | |
P/E GROWTH RATING 1..100 | 4 | 92 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WK's Valuation (56) in the Information Technology Services industry is in the same range as FRSH (71) in the Restaurants industry. This means that WK’s stock grew similarly to FRSH’s over the last 12 months.
WK's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as FRSH (100) in the Restaurants industry. This means that WK’s stock grew similarly to FRSH’s over the last 12 months.
FRSH's SMR Rating (47) in the Restaurants industry is somewhat better than the same rating for WK (100) in the Information Technology Services industry. This means that FRSH’s stock grew somewhat faster than WK’s over the last 12 months.
FRSH's Price Growth Rating (35) in the Restaurants industry is in the same range as WK (37) in the Information Technology Services industry. This means that FRSH’s stock grew similarly to WK’s over the last 12 months.
FRSH's P/E Growth Rating (4) in the Restaurants industry is significantly better than the same rating for WK (92) in the Information Technology Services industry. This means that FRSH’s stock grew significantly faster than WK’s over the last 12 months.
| FRSH | WK | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 89% | 1 day ago 77% |
| Stochastic ODDS (%) | 1 day ago 85% | 1 day ago 71% |
| Momentum ODDS (%) | 1 day ago 81% | 1 day ago 73% |
| MACD ODDS (%) | 1 day ago 84% | 1 day ago 83% |
| TrendWeek ODDS (%) | 1 day ago 71% | 1 day ago 68% |
| TrendMonth ODDS (%) | 1 day ago 79% | 1 day ago 75% |
| Advances ODDS (%) | 3 days ago 71% | 1 day ago 70% |
| Declines ODDS (%) | 9 days ago 78% | 10 days ago 73% |
| BollingerBands ODDS (%) | 1 day ago 85% | 1 day ago 85% |
| Aroon ODDS (%) | 1 day ago 73% | 1 day ago 77% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FRSH’s FA Score shows that 1 FA rating(s) are green while WK’s FA Score has 0 green FA rating(s).
- FRSH’s FA Score: 1 green, 4 red.
- WK’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FRSH’s TA Score shows that 4 TA indicator(s) are bullish while WK’s TA Score has 5 bullish TA indicator(s).
- FRSH’s TA Score: 4 bullish, 4 bearish.
- WK’s TA Score: 5 bullish, 5 bearish.
Price Growth
FRSH (@Packaged Software) experienced а +8.29% price change this week, while WK (@Packaged Software) price change was +10.56% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -0.43%. For the same industry, the average monthly price growth was -3.98%, and the average quarterly price growth was +4.31%.
Reported Earning Dates
FRSH is expected to report earnings on Nov 03, 2026.
WK is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Packaged Software (-0.43% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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FRSH and
Correlation & Price change
A.I.dvisor indicates that over the last year, FRSH has been closely correlated with VERX. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if FRSH jumps, then VERX could also see price increases.
| Ticker / NAME | Correlation To FRSH | 1D Price Change % | ||
|---|---|---|---|---|
| FRSH | 100% | +3.34% | ||
| VERX - FRSH | 76% Closely correlated | +4.43% | ||
| ASAN - FRSH | 75% Closely correlated | +3.88% | ||
| WDAY - FRSH | 73% Closely correlated | +3.46% | ||
| NOW - FRSH | 73% Closely correlated | +2.53% | ||
| CRM - FRSH | 72% Closely correlated | +3.52% | ||
More | ||||
WK and
Correlation & Price change
A.I.dvisor indicates that over the last year, WK has been closely correlated with BL. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if WK jumps, then BL could also see price increases.
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| HDEF | 34.15 | 0.23 | +0.68% |
| Xtrackers MSCI EAFE High Dividend Yield Equity ETF (HDEF) | |||
| WTMY | 24.38 | 0.14 | +0.60% |
| WisdomTree High Income Laddered Municipal Fund (WTMY) | |||
| NOVZ | 47.76 | N/A | N/A |
| TrueShares Structured Outcome (November) ETF (NOVZ) | |||
| SBAR | 25.15 | -0.17 | -0.67% |
| Simplify Barrier Income ETF | |||
| SVIX | 26.91 | -1.70 | -5.94% |
| -1x Short VIX Futures ETF (SVIX) | |||