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BKNG vs TOUR
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a Hold and TOUR is a Hold.
BKNG in downward trend: price expected to drop as it breaks its higher Bollinger Band on October 15, 2026
BKNG broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options. The A.I.dvisor looked at 46 similar instances where the stock broke above the upper band. In 29 of the 46 cases the stock fell afterwards. This puts the odds of success at 63%.
Technical Analysis (Indicators)
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BKNG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 59%.
The Aroon Indicator for BKNG entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where BKNG's RSI Indicator exited the oversold zone, 19 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 83%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 43 of 55 cases where BKNG's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 78%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on BKNG as a result. In 61 of 79 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 77%.
The Moving Average Convergence Divergence (MACD) for BKNG just turned positive on October 02, 2026. Looking at past instances where BKNG's MACD turned positive, the stock continued to rise in 27 of 45 cases over the following month. The odds of a continued upward trend are 60%.
Following a +5.26% 3-day Advance, the price is estimated to grow further. Considering data from situations where BKNG advanced for three days, in 255 of 348 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 1 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 32 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock better than average.
The Tickeron Valuation Rating of 52 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-11.036) is normal, around the industry mean (0.398). P/E Ratio (17.499) is within average values for comparable stocks, (24.861). Projected Growth (PEG Ratio) (0.900) is also within normal values, averaging (1.617). Dividend Yield (0.011) settles around the average of (0.185) among similar stocks. BKNG's P/S Ratio (4.833) is slightly higher than the industry average of (2.686).
The Tickeron Price Growth Rating for this company is 59 (best 1 - 100 worst), indicating fairly steady price growth. BKNG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 90 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
TOUR's Stochastic Oscillator stays in oversold zone for 18 days
The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an uptrend is expected.
Technical Analysis (Indicators)
Bullish Trend Analysis
Following a +3.62% 3-day Advance, the price is estimated to grow further. Considering data from situations where TOUR advanced for three days, in 183 of 231 cases, the price rose further within the following month. The odds of a continued upward trend are 79%.
TOUR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 19, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on TOUR as a result. In 86 of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 89%.
The Moving Average Convergence Divergence Histogram (MACD) for TOUR turned negative on September 28, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 51 similar instances when the indicator turned negative. In 44 of the 51 cases the stock turned lower in the days that followed. This puts the odds of success at 86%.
TOUR moved below its 50-day moving average on October 19, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for TOUR crossed bearishly below the 50-day moving average on October 05, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 90%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where TOUR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 83%.
The Aroon Indicator for TOUR entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 1 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.057) is normal, around the industry mean (0.398). P/E Ratio (1.620) is within average values for comparable stocks, (24.861). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (1.617). TOUR has a moderately high Dividend Yield (0.974) as compared to the industry average of (0.185). TOUR's P/S Ratio (0.643) is slightly lower than the industry average of (2.686).
The Tickeron Price Growth Rating for this company is 72 (best 1 - 100 worst), indicating slightly worse than average price growth. TOUR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 86 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. TOUR’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock worse than average.
BKNG | TOUR | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 66 | 40 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 52 Fair valued | 1 Undervalued | |
PROFIT vs RISK RATING 1..100 | 32 | 100 | |
SMR RATING 1..100 | 1 | 86 | |
PRICE GROWTH RATING 1..100 | 59 | 72 | |
P/E GROWTH RATING 1..100 | 90 | 96 | |
SEASONALITY SCORE 1..100 | 85 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
TOUR's Valuation (1) in the Other Consumer Services industry is somewhat better than the same rating for BKNG (52). This means that TOUR’s stock grew somewhat faster than BKNG’s over the last 12 months.
BKNG's Profit vs Risk Rating (32) in the Other Consumer Services industry is significantly better than the same rating for TOUR (100). This means that BKNG’s stock grew significantly faster than TOUR’s over the last 12 months.
BKNG's SMR Rating (1) in the Other Consumer Services industry is significantly better than the same rating for TOUR (86). This means that BKNG’s stock grew significantly faster than TOUR’s over the last 12 months.
BKNG's Price Growth Rating (59) in the Other Consumer Services industry is in the same range as TOUR (72). This means that BKNG’s stock grew similarly to TOUR’s over the last 12 months.
BKNG's P/E Growth Rating (90) in the Other Consumer Services industry is in the same range as TOUR (96). This means that BKNG’s stock grew similarly to TOUR’s over the last 12 months.
| BKNG | TOUR | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 83% | N/A |
| Stochastic ODDS (%) | 2 days ago 78% | 2 days ago 86% |
| Momentum ODDS (%) | 2 days ago 77% | 2 days ago 89% |
| MACD ODDS (%) | 2 days ago 60% | 2 days ago 86% |
| TrendWeek ODDS (%) | 2 days ago 58% | 2 days ago 85% |
| TrendMonth ODDS (%) | 2 days ago 56% | 2 days ago 81% |
| Advances ODDS (%) | 8 days ago 73% | 2 days ago 79% |
| Declines ODDS (%) | 4 days ago 59% | 24 days ago 83% |
| BollingerBands ODDS (%) | 2 days ago 63% | 2 days ago 82% |
| Aroon ODDS (%) | 2 days ago 38% | 2 days ago 86% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BKNG’s FA Score shows that 2 FA rating(s) are green while TOUR’s FA Score has 1 green FA rating(s).
- BKNG’s FA Score: 2 green, 3 red.
- TOUR’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BKNG’s TA Score shows that 5 TA indicator(s) are bullish while TOUR’s TA Score has 3 bullish TA indicator(s).
- BKNG’s TA Score: 5 bullish, 3 bearish.
- TOUR’s TA Score: 3 bullish, 6 bearish.
Price Growth
BKNG (@Consumer Sundries) experienced а -1.43% price change this week, while TOUR (@Consumer Sundries) price change was -0.82% for the same time period.
The average weekly price growth across all stocks in the @Consumer Sundries industry was -1.36%. For the same industry, the average monthly price growth was +3.43%, and the average quarterly price growth was +5.96%.
Reported Earning Dates
BKNG is expected to report earnings on Nov 03, 2026.
TOUR is expected to report earnings on Dec 04, 2026.
Industries' Descriptions
@Consumer Sundries (-1.36% weekly)Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.
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BKNG and
Correlation & Price change
A.I.dvisor indicates that over the last year, BKNG has been closely correlated with EXPE. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if BKNG jumps, then EXPE could also see price increases.
| Ticker / NAME | Correlation To BKNG | 1D Price Change % | ||
|---|---|---|---|---|
| BKNG | 100% | -3.38% | ||
| EXPE - BKNG | 73% Closely correlated | -5.03% | ||
| ABNB - BKNG | 64% Loosely correlated | -1.84% | ||
| MMYT - BKNG | 50% Loosely correlated | -3.51% | ||
| NCLH - BKNG | 44% Loosely correlated | -0.38% | ||
| TRIP - BKNG | 43% Loosely correlated | -0.74% | ||
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TOUR and
Correlation & Price change
A.I.dvisor tells us that TOUR and MED have been poorly correlated (+22% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that TOUR and MED's prices will move in lockstep.
| Ticker / NAME | Correlation To TOUR | 1D Price Change % | ||
|---|---|---|---|---|
| TOUR | 100% | +1.25% | ||
| MED - TOUR | 22% Poorly correlated | +0.33% | ||
| SABR - TOUR | 20% Poorly correlated | -3.18% | ||
| EJH - TOUR | 20% Poorly correlated | +7.87% | ||
| TNL - TOUR | 18% Poorly correlated | +0.09% | ||
| BKNG - TOUR | 18% Poorly correlated | -3.38% | ||
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