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CHH vs HLT
Which Stock Would AI Choose? Choice Hotels International (CHH) vs. Hilton Worldwide Holdings (HLT) Stock Comparison
Key Takeaways
- Scale gap: HLT is a global lodging giant with a roughly $78 billion market capitalization, while CHH is a mid-cap franchisor valued near $4.7 billion.
- Growth profile: HLT is expanding net unit growth at a 6%–7% pace with a 527,000-room pipeline, versus CHH's conversion-led, extended-stay-focused expansion.
- Valuation contrast: HLT trades at a premium price-to-earnings multiple, while CHH screens at a notably lower earnings multiple.
- Momentum divergence: HLT shares have outperformed year to date and drawn repeated analyst target increases, while CHH has posted mixed, choppier recent performance.
- For additional detail on each company's latest headlines and daily price action, explore CHH Major News, CHH Today's Price Move, HLT Major News, and HLT Today's Price Move.
- To see how automated strategies are positioning across both names, explore Trending AI Robots.
Introduction
Choice Hotels International and Hilton Worldwide Holdings operate in the same consumer discretionary industry yet occupy very different positions within it. CHH is an asset-light franchisor concentrated in midscale, economy, and extended-stay brands, while HLT is a diversified global operator spanning premium economy through luxury. This stock comparison is relevant for investors weighing a lower-multiple, franchise-focused growth story against a larger, faster-growing, premium-valued hospitality leader. Examining recent market positioning, momentum, and catalysts helps clarify the relative trade-offs between the two names.
CHH Overview and Recent Performance
Choice Hotels International franchises brands such as Comfort, Quality Inn, Cambria, Radisson, and the Everhome Suites extended-stay line. Its business model emphasizes franchising and management fees rather than owned real estate. In recent market activity, CHH has shown a mixed trend: shares added roughly 23% earlier in the year before fading, and recent weeks have produced choppy trading near the low-to-mid $100s.
Recent quarters reflect solid top-line traction alongside margin pressure. In its latest quarter, CHH reported adjusted diluted earnings per share (EPS) up about 5% and franchise and management fees up 6%, while U.S. revenue per available room (RevPAR) rose 1.3%. Extended-stay net rooms grew 13%, and international net rooms rose 12.5%. However, an earlier-quarter earnings miss and full-year global RevPAR guidance of -2% to 1% have kept sentiment cautious.
HLT Overview and Recent Performance
Hilton Worldwide Holdings manages and franchises a portfolio of roughly 28 brands, including Hilton, Hampton, Waldorf Astoria, and newer labels such as Spark and LivSmart Studios. Recent market activity has favored HLT, with shares up more than 20% year to date and a 52-week range near $253 to $364.
Fundamentals remain robust. In its latest reported quarter, HLT posted adjusted EPS above consensus and system-wide comparable RevPAR up 3.6% on a currency-neutral basis. The company reaffirmed full-year RevPAR growth of 2%–3%, net unit growth of 6%–7%, and adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) guidance of roughly $4.02 billion to $4.06 billion, alongside about $3.5 billion in planned capital returns. Newer initiatives, including the Select by Hilton brand and a planned move of its stock listing to Nasdaq, have kept the narrative focused on expansion.
Trending AI Robots
Tickeron maintains hundreds of AI trading bots that collectively trade thousands of different tickers, each with its own trading style, strategy, timeframe, performance statistics, and basket of securities. Because market conditions change, not every bot suits the current environment. The Trending AI Robots section curates only the bots judged most appropriate for prevailing market conditions, helping users filter a large universe of automated strategies down to a focused selection. These bots span varied approaches, from short-term momentum to longer-horizon trend strategies, and their published performance metrics give traders a way to assess relative suitability across names like CHH and HLT. If you are evaluating data-driven approaches to this comparison, reviewing Trending AI Robots can add an additional quantitative layer.
Head-to-Head Comparison
The clearest contrast is scale and diversification. HLT derives broad revenue across luxury, lifestyle, and premium economy segments globally, while CHH is more concentrated in U.S. midscale, economy, and extended-stay travel. On growth, HLT is adding units faster and carries a much larger development pipeline, whereas CHH leans on quicker-to-open conversions and extended-stay momentum.
Valuation and momentum also diverge. HLT commands a premium earnings multiple and has received a steady stream of raised analyst price targets, while CHH trades at a lower multiple with more muted near-term RevPAR guidance. Risk profiles differ as well: CHH's value-oriented traveler base is more sensitive to consumer-budget pressures, while HLT faces exposure to international and Middle East demand swings. In short, HLT offers scale, momentum, and premium valuation; CHH offers a lower-multiple, franchise-centric growth angle.
Tickeron AI Verdict
Based on observable factors such as trend consistency, relative momentum, unit-growth trajectory, and catalyst strength, Tickeron's AI would likely lean toward HLT in the current environment. The stock's steadier upward trend, stronger RevPAR growth, larger pipeline, and favorable analyst revisions suggest more consistent relative positioning. CHH retains appeal through its lower valuation and extended-stay expansion, but its choppier recent performance and softer guidance temper the signal. This assessment is probabilistic rather than definitive and reflects current market conditions rather than a fixed recommendation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHH is a Hold and HLT is a Buy.
Momentum Indicator for CHH turns positive, indicating new upward trend
CHH saw its Momentum Indicator move above the 0 level on October 14, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 94 similar instances where the indicator turned positive. In 60 of the 94 cases, the stock moved higher in the following days. The odds of a move higher are at 64%.
Technical Analysis (Indicators)
Bullish Trend Analysis
CHH moved above its 50-day moving average on October 08, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for CHH crossed bullishly above the 50-day moving average on October 14, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 57%.
Following a +1.45% 3-day Advance, the price is estimated to grow further. Considering data from situations where CHH advanced for three days, in 164 of 303 cases, the price rose further within the following month. The odds of a continued upward trend are 54%.
The Aroon Indicator entered an Uptrend today. In 98 of 191 cases where CHH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 51%.
Bearish Trend Analysis
The 10-day RSI Indicator for CHH moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 19 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 68%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CHH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 64%.
CHH broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 7 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 13 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 39 (best 1 - 100 worst), indicating fairly steady price growth. CHH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 88 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: CHH's P/B Ratio (37.304) is very high in comparison to the industry average of (1.108). P/E Ratio (16.574) is within average values for comparable stocks, (39.056). Projected Growth (PEG Ratio) (1.785) is also within normal values, averaging (20.230). Dividend Yield (0.010) settles around the average of (0.042) among similar stocks. P/S Ratio (2.791) is also within normal values, averaging (2.766).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CHH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 60, placing this stock worse than average.
HLT in upward trend: price rose above 50-day moving average on October 06, 2026
HLT moved above its 50-day moving average on October 06, 2026 date and that indicates a change from a downward trend to an upward trend. In 39 of 53 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 74%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The 10-day moving average for HLT crossed bullishly above the 50-day moving average on October 07, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 67%.
Following a +3.56% 3-day Advance, the price is estimated to grow further. Considering data from situations where HLT advanced for three days, in 199 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
The Aroon Indicator entered an Uptrend today. In 180 of 343 cases where HLT Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 52%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HLT declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 51%.
HLT broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 3 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 5 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 60, placing this stock better than average.
The Tickeron Price Growth Rating for this company is 9 (best 1 - 100 worst), indicating outstanding price growth. HLT’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 11 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 36 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 74 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-13.199) is normal, around the industry mean (1.108). P/E Ratio (53.727) is within average values for comparable stocks, (39.056). Projected Growth (PEG Ratio) (1.324) is also within normal values, averaging (20.230). Dividend Yield (0.002) settles around the average of (0.042) among similar stocks. HLT's P/S Ratio (5.692) is slightly higher than the industry average of (2.766).
CHH | HLT | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 43 | 44 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 88 Overvalued | 74 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 5 | |
SMR RATING 1..100 | 7 | 3 | |
PRICE GROWTH RATING 1..100 | 39 | 9 | |
P/E GROWTH RATING 1..100 | 13 | 11 | |
SEASONALITY SCORE 1..100 | 50 | 36 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HLT's Valuation (74) in the Hotels Or Resorts Or Cruiselines industry is in the same range as CHH (88). This means that HLT’s stock grew similarly to CHH’s over the last 12 months.
HLT's Profit vs Risk Rating (5) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for CHH (100). This means that HLT’s stock grew significantly faster than CHH’s over the last 12 months.
HLT's SMR Rating (3) in the Hotels Or Resorts Or Cruiselines industry is in the same range as CHH (7). This means that HLT’s stock grew similarly to CHH’s over the last 12 months.
HLT's Price Growth Rating (9) in the Hotels Or Resorts Or Cruiselines industry is in the same range as CHH (39). This means that HLT’s stock grew similarly to CHH’s over the last 12 months.
HLT's P/E Growth Rating (11) in the Hotels Or Resorts Or Cruiselines industry is in the same range as CHH (13). This means that HLT’s stock grew similarly to CHH’s over the last 12 months.
| CHH | HLT | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 68% | 2 days ago 48% |
| Stochastic ODDS (%) | 2 days ago 71% | 2 days ago 50% |
| Momentum ODDS (%) | 2 days ago 64% | N/A |
| MACD ODDS (%) | N/A | N/A |
| TrendWeek ODDS (%) | 2 days ago 61% | 2 days ago 66% |
| TrendMonth ODDS (%) | 2 days ago 57% | 2 days ago 60% |
| Advances ODDS (%) | 3 days ago 54% | 9 days ago 63% |
| Declines ODDS (%) | 15 days ago 64% | 15 days ago 51% |
| BollingerBands ODDS (%) | 2 days ago 76% | 2 days ago 50% |
| Aroon ODDS (%) | 2 days ago 51% | 2 days ago 52% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHH’s FA Score shows that 2 FA rating(s) are green while HLT’s FA Score has 4 green FA rating(s).
- CHH’s FA Score: 2 green, 3 red.
- HLT’s FA Score: 4 green, 1 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHH’s TA Score shows that 5 TA indicator(s) are bullish while HLT’s TA Score has 4 bullish TA indicator(s).
- CHH’s TA Score: 5 bullish, 4 bearish.
- HLT’s TA Score: 4 bullish, 4 bearish.
Price Growth
CHH (@Cable/Satellite TV) experienced а +4.31% price change this week, while HLT (@Cable/Satellite TV) price change was +5.49% for the same time period.
The average weekly price growth across all stocks in the @Cable/Satellite TV industry was +3.59%. For the same industry, the average monthly price growth was +13.90%, and the average quarterly price growth was +6.76%.
Reported Earning Dates
CHH is expected to report earnings on Feb 25, 2027.
HLT is expected to report earnings on Feb 17, 2027.
Industries' Descriptions
@Cable/Satellite TV (+3.59% weekly)Companies that operate paid and subscriber-based broadcast facilities for cable and home satellite systems. Comcast Corp, Charter Communications, Inc. and DISH Network Corporation are some of the biggest cable/satellite TV providers. Customers typically pay a regular monthly fee to cable TV operators for unlimited access to a certain package of channels. Since the rising popularity of online streaming services have increased instances of cord-cutting among consumers, several cable operators have also diversified into internet services to milk the burgeoning appetite for internet-based content.
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CHH and
Correlation & Price change
A.I.dvisor indicates that over the last year, CHH has been closely correlated with WH. These tickers have moved in lockstep 67% of the time. This A.I.-generated data suggests there is a high statistical probability that if CHH jumps, then WH could also see price increases.
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