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CHH vs MAR
Which Stock Would AI Choose? Choice Hotels International (CHH) vs. Marriott International (MAR) Stock Comparison
Key Takeaways
- MAR commands a market capitalization exceeding $94 billion, dwarfing CHH's approximately $4.6 billion, underscoring significant scale differences.
- MAR has delivered stronger year-to-date (YTD) gains of about 14.6%, compared to CHH's 6.3%.
- CHH trades at a lower price-to-earnings (P/E) ratio of around 13.6 trailing twelve months (TTM), versus MAR's 37.3, suggesting relative value for the smaller peer.
- Recent quarterly results for CHH showed revenue growth from hotel conversions but an earnings per share (EPS) miss, pressuring shares, while MAR anticipates robust Q1 growth.
- Both stocks exhibit lower volatility than the market, with CHH's beta at 0.75 and MAR's at 1.11, appealing to defensive investors in hospitality.
Introduction
This stock comparison examines CHH and MAR, two prominent players in the hotel franchising sector. Both companies operate asset-light models, capitalizing on global travel recovery and revenue per available room (RevPAR) improvements. Investors tracking hospitality relative performance, sector rotation, or value versus growth opportunities in consumer discretionary stocks will find value here. Amid evolving market positioning, understanding their business contexts, recent momentum, and key contrasts aids informed decision-making in a competitive landscape.
CHH Overview and Recent Performance
Choice Hotels International, Inc. (CHH) is a leading franchisor focused on economy and midscale brands like Comfort, Quality, and Cambria. In recent market activity, shares have hovered around the $100 level within a 52-week range of $84 to $136. Performance reflects mixed quarterly results, with revenue beating expectations through development gains and hotel conversions, yet EPS falling short amid margin compression and softer U.S. demand perceptions. This led to a post-earnings pullback of about 13%, tempering sentiment despite steady dividend yield near 1.14% and low beta of 0.75. Broader travel tailwinds support long-term positioning, but near-term caution prevails on domestic exposure.
MAR Overview and Recent Performance
Marriott International, Inc. (MAR) ranks as the world's largest hotel company by rooms, with upscale and luxury brands including Ritz-Carlton, JW Marriott, and Westin. Shares trade near $355 in a 52-week band of $247 to $380, buoyed by solid YTD gains. Recent weeks highlight resilience, with strong RevPAR outperformance and international expansions like W Sardinia fueling optimism. Upcoming quarterly earnings are projected to show EPS growth of over 12% and revenue up 5%, enhancing momentum despite a higher P/E and moderate 0.75% dividend. Positive analyst views and portfolio growth drivers have sustained upward trajectory in recovering markets.
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Head-to-Head Comparison
Both CHH and MAR thrive as franchisors with minimal owned assets, prioritizing royalty fees and global expansion. However, MAR's vast brand portfolio drives superior growth catalysts, including luxury segment resilience and international RevPAR strength, contrasting CHH's midscale focus vulnerable to economic sensitivity. Recent momentum favors MAR with monthly gains around 10%, while CHH contends with earnings-related volatility. Risk profiles differ, with CHH's lower beta offering stability but slower revenue scale versus MAR's higher beta tied to premium exposure. Market sentiment tilts toward MAR for scale advantages, though CHH appeals on valuation trade-offs.
Tickeron AI Verdict
Tickeron's AI tools currently lean toward MAR based on superior trend consistency, YTD outperformance, upcoming earnings catalysts, and dominant market positioning in hospitality recovery. CHH offers value via lower multiples and dividends, but MAR's scale and momentum provide higher probability of near-term upside in observable patterns.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHH is a Hold and MAR is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHH’s FA Score shows that 1 FA rating(s) are green whileMAR’s FA Score has 3 green FA rating(s).
- CHH’s FA Score: 1 green, 4 red.
- MAR’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHH’s TA Score shows that 6 TA indicator(s) are bullish while MAR’s TA Score has 5 bullish TA indicator(s).
- CHH’s TA Score: 6 bullish, 4 bearish.
- MAR’s TA Score: 5 bullish, 5 bearish.
Price Growth
CHH (@Cable/Satellite TV) experienced а +1.72% price change this week, while MAR (@Cable/Satellite TV) price change was -2.47% for the same time period.
The average weekly price growth across all stocks in the @Cable/Satellite TV industry was +9.00%. For the same industry, the average monthly price growth was +5.66%, and the average quarterly price growth was +0.52%.
Reported Earning Dates
CHH is expected to report earnings on Aug 12, 2026.
MAR is expected to report earnings on Aug 04, 2026.
Industries' Descriptions
@Cable/Satellite TV (+9.00% weekly)Companies that operate paid and subscriber-based broadcast facilities for cable and home satellite systems. Comcast Corp, Charter Communications, Inc. and DISH Network Corporation are some of the biggest cable/satellite TV providers. Customers typically pay a regular monthly fee to cable TV operators for unlimited access to a certain package of channels. Since the rising popularity of online streaming services have increased instances of cord-cutting among consumers, several cable operators have also diversified into internet services to milk the burgeoning appetite for internet-based content.
| CHH | MAR | CHH / MAR | |
| Capitalization | 4.87B | 92.3B | 5% |
| EBITDA | 604M | 4.94B | 12% |
| Gain YTD | 12.957 | 13.095 | 99% |
| P/E Ratio | 14.46 | 36.67 | 39% |
| Revenue | 1.61B | 26.6B | 6% |
| Total Cash | 43.9M | 454M | 10% |
| Total Debt | 2.11B | 17.4B | 12% |
CHH | MAR | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 12 | 68 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 92 Overvalued | 99 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 20 | |
SMR RATING 1..100 | 6 | 5 | |
PRICE GROWTH RATING 1..100 | 59 | 49 | |
P/E GROWTH RATING 1..100 | 77 | 31 | |
SEASONALITY SCORE 1..100 | 17 | 47 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CHH's Valuation (92) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (99). This means that CHH’s stock grew similarly to MAR’s over the last 12 months.
MAR's Profit vs Risk Rating (20) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for CHH (100). This means that MAR’s stock grew significantly faster than CHH’s over the last 12 months.
MAR's SMR Rating (5) in the Hotels Or Resorts Or Cruiselines industry is in the same range as CHH (6). This means that MAR’s stock grew similarly to CHH’s over the last 12 months.
MAR's Price Growth Rating (49) in the Hotels Or Resorts Or Cruiselines industry is in the same range as CHH (59). This means that MAR’s stock grew similarly to CHH’s over the last 12 months.
MAR's P/E Growth Rating (31) in the Hotels Or Resorts Or Cruiselines industry is somewhat better than the same rating for CHH (77). This means that MAR’s stock grew somewhat faster than CHH’s over the last 12 months.
| CHH | MAR | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 61% | 1 day ago 47% |
| Stochastic ODDS (%) | 1 day ago 58% | 1 day ago 69% |
| Momentum ODDS (%) | 1 day ago 59% | 1 day ago 57% |
| MACD ODDS (%) | 1 day ago 56% | 1 day ago 45% |
| TrendWeek ODDS (%) | 1 day ago 61% | 1 day ago 51% |
| TrendMonth ODDS (%) | 1 day ago 61% | 1 day ago 45% |
| Advances ODDS (%) | 1 day ago 55% | 4 days ago 67% |
| Declines ODDS (%) | 15 days ago 61% | 1 day ago 49% |
| BollingerBands ODDS (%) | 1 day ago 60% | 7 days ago 48% |
| Aroon ODDS (%) | 1 day ago 47% | 1 day ago 61% |
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MAR and
Correlation & Price change
A.I.dvisor indicates that over the last year, MAR has been closely correlated with HLT. These tickers have moved in lockstep 85% of the time. This A.I.-generated data suggests there is a high statistical probability that if MAR jumps, then HLT could also see price increases.