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CLX vs KMB
Which Stock Would AI Choose? Clorox Company (CLX) vs. Kimberly-Clark Corporation (KMB) Stock Comparison
Key Takeaways
- Both CLX and KMB offer attractive dividend yields above 5%, positioning them as defensive plays in consumer staples amid market volatility.
- CLX has outperformed year-to-date with +11.55% returns compared to KMB's +2.00%, driven by earlier momentum but reversed by recent earnings guidance cut.
- KMB demonstrated stronger recent quarterly results with sales up 2.7% year-over-year and earnings beat, affirming full-year outlook.
- CLX trades at a lower P/E ratio (price-to-earnings) of 14.16 versus KMB's 18.89, suggesting relative value but higher near-term risks from inflation pressures.
- Market caps differ significantly: CLX at $10.5B versus KMB at $32.4B, reflecting scale advantages for the latter.
Introduction
Clorox Company (CLX) and Kimberly-Clark Corporation (KMB) are leading names in the consumer staples sector, specializing in essential household products. This comparison analyzes their recent market performance, financial metrics, and positioning, aiding dividend-focused investors and traders seeking defensive stocks with income potential. In a volatile environment marked by inflation concerns and shifting consumer spending, understanding relative strengths in stability, growth, and valuation helps inform portfolio decisions.
CLX Overview and Recent Performance
The Clorox Company (CLX) manufactures cleaning, disinfecting, and personal care products, including its iconic bleach and brands like Pine-Sol and Clorox wipes. With a market capitalization of approximately $10.5 billion, it caters to everyday consumer needs. In recent market activity, CLX shares have faced headwinds, dropping sharply after its fiscal Q3 2026 earnings report showed flat net sales of $1.67 billion alongside an EPS (earnings per share) beat of $1.64 versus expectations of $1.54. Sentiment shifted negatively due to a reduced full-year outlook amid inflation, supply-chain pressures, and dilution from the GOJO acquisition (Purell maker). Year-to-date gains stand at +11.55%, but the stock trades near its 52-week low of $86.01, reflecting heightened caution.
KMB Overview and Recent Performance
Kimberly-Clark Corporation (KMB) produces personal care and consumer tissue products, such as Huggies diapers, Kleenex tissues, and Kotex, operating globally with a $32.4 billion market cap. Recent weeks have highlighted resilience, with Q1 2026 results exceeding forecasts: net sales rose 2.7% year-over-year to $4.16 billion, and adjusted EPS reached $1.97. The company affirmed its full-year guidance, bolstering investor confidence amid steady organic growth in key categories. Year-to-date performance is +2.00%, lagging broader indices but stable near the 52-week low of $92.42, supported by a consistent dividend track record.
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Head-to-Head Comparison
Both CLX and KMB operate in the household products subsector, benefiting from recession-resistant demand but facing cost inflation. CLX's nimbler focus on disinfectants offers growth via health trends, yet exposes it to supply volatility, contrasting KMB's diversified personal care portfolio with stronger scale for pricing power. Recent momentum favors KMB post-earnings stability, while CLX shows better YTD gains but elevated risk from guidance cuts. Valuation tilts toward CLX with lower P/E, though KMB's affirmed outlook signals steadier sentiment. Dividend yields are comparable, but CLX edges higher at 5.69% versus 5.24%.
Tickeron AI Verdict
Tickeron's AI models currently lean toward KMB for its trend consistency, recent earnings momentum, and affirmed guidance, offering higher probability of near-term stability over CLX's valuation appeal tempered by outlook risks. This positioning suits defensive strategies amid economic uncertainty.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CLX is a Hold and KMB is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CLX’s FA Score shows that 2 FA rating(s) are green whileKMB’s FA Score has 2 green FA rating(s).
- CLX’s FA Score: 2 green, 3 red.
- KMB’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CLX’s TA Score shows that 6 TA indicator(s) are bullish while KMB’s TA Score has 6 bullish TA indicator(s).
- CLX’s TA Score: 6 bullish, 2 bearish.
- KMB’s TA Score: 6 bullish, 2 bearish.
Price Growth
CLX (@Household/Personal Care) experienced а +9.67% price change this week, while KMB (@Household/Personal Care) price change was +8.96% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +14.23%. For the same industry, the average monthly price growth was +10.98%, and the average quarterly price growth was -4.92%.
Reported Earning Dates
CLX is expected to report earnings on Aug 05, 2026.
KMB is expected to report earnings on Jul 28, 2026.
Industries' Descriptions
@Household/Personal Care (+14.23% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CLX | KMB | CLX / KMB | |
| Capitalization | 11.9B | 33.7B | 35% |
| EBITDA | 1.31B | 3.21B | 41% |
| Gain YTD | -0.187 | 3.287 | -6% |
| P/E Ratio | 15.98 | 19.64 | 81% |
| Revenue | 6.76B | 16.6B | 41% |
| Total Cash | 1.19B | 542M | 219% |
| Total Debt | 4.49B | 7.08B | 63% |
CLX | KMB | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 23 | 62 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 25 Undervalued | 17 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 2 | 10 | |
PRICE GROWTH RATING 1..100 | 53 | 51 | |
P/E GROWTH RATING 1..100 | 81 | 43 | |
SEASONALITY SCORE 1..100 | 75 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
KMB's Valuation (17) in the Household Or Personal Care industry is in the same range as CLX (25). This means that KMB’s stock grew similarly to CLX’s over the last 12 months.
KMB's Profit vs Risk Rating (100) in the Household Or Personal Care industry is in the same range as CLX (100). This means that KMB’s stock grew similarly to CLX’s over the last 12 months.
CLX's SMR Rating (2) in the Household Or Personal Care industry is in the same range as KMB (10). This means that CLX’s stock grew similarly to KMB’s over the last 12 months.
KMB's Price Growth Rating (51) in the Household Or Personal Care industry is in the same range as CLX (53). This means that KMB’s stock grew similarly to CLX’s over the last 12 months.
KMB's P/E Growth Rating (43) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (81). This means that KMB’s stock grew somewhat faster than CLX’s over the last 12 months.
| CLX | KMB | |
|---|---|---|
| RSI ODDS (%) | 5 days ago 43% | N/A |
| Stochastic ODDS (%) | 2 days ago 59% | 2 days ago 48% |
| Momentum ODDS (%) | 2 days ago 49% | 2 days ago 42% |
| MACD ODDS (%) | 2 days ago 52% | 2 days ago 45% |
| TrendWeek ODDS (%) | 2 days ago 49% | 2 days ago 42% |
| TrendMonth ODDS (%) | 2 days ago 45% | 2 days ago 38% |
| Advances ODDS (%) | 3 days ago 54% | 3 days ago 41% |
| Declines ODDS (%) | 12 days ago 60% | 9 days ago 50% |
| BollingerBands ODDS (%) | N/A | N/A |
| Aroon ODDS (%) | 2 days ago 43% | 2 days ago 26% |
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CLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CL. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CL could also see price increases.
KMB and
Correlation & Price change
A.I.dvisor indicates that over the last year, KMB has been loosely correlated with CL. These tickers have moved in lockstep 55% of the time. This A.I.-generated data suggests there is some statistical probability that if KMB jumps, then CL could also see price increases.