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CL vs CLX
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Clorox (CLX) Stock Comparison
Key Takeaways
- CL boasts a larger market capitalization of approximately $68 billion compared to CLX's $11.8 billion, reflecting greater scale in global consumer goods.
- CL has shown stronger year-to-date (YTD) performance at around 9%, outperforming CLX's roughly 1% amid recent market pressures.
- Both stocks trade in the consumer staples sector, but CLX offers a higher dividend yield of about 5.1% versus CL's 2.5%.
- CL's P/E ratio (price-to-earnings) stands at 32.5, indicating a growth premium, while CLX's lower 16 P/E suggests relative value but recent downward momentum.
- Analyst price targets imply upside potential for both, with CL at $95 and CLX at $115, amid upcoming earnings reports.
Introduction
Colgate-Palmolive (CL) and Clorox (CLX) are prominent players in the consumer staples sector, focusing on essential household and personal care products. This comparison examines their recent market performance, financial metrics, and positioning amid economic uncertainties like inflation and shifting consumer behaviors. Traders seeking relative strength in defensive stocks and investors eyeing dividend stability or growth potential will find value in understanding how these peers stack up in today's environment, particularly as both approach quarterly earnings.
CL Overview and Recent Performance
Colgate-Palmolive (CL) is a global leader in oral, personal, and home care products, with strong exposure to emerging markets. In recent market activity, its stock has traded around $85, near the middle of its 52-week range of $74.55 to $99.33. Year-to-date gains of about 9% reflect resilient demand for its premium brands amid cost pressures. Sentiment has been buoyed by expectations for solid Q1 results, driven by volume growth in developing regions and premiumization strategies. Analyst upgrades and a focus on governance ahead of the annual meeting have supported stability, despite broader sector headwinds from rising input costs.
CLX Overview and Recent Performance
Clorox (CLX) specializes in cleaning, disinfecting, and household products like bleach and trash bags, with a U.S.-centric footprint. Trading near $97, it hovers close to its 52-week low of $96.36 after a high of $144, signaling recent weakness. Performance over recent months shows YTD returns around 1%, with one-month declines of roughly 7% amid analyst price target reductions. Factors include cost inflation, private label competition, and softer category growth, though Q2 results reaffirmed guidance. Upcoming Q3 earnings loom as a key catalyst, with focus on margins and ERP system impacts.
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Head-to-Head Comparison
Colgate-Palmolive (CL) and Clorox (CLX) both anchor the household products subsector but diverge in scale and focus: CL's international diversification drives organic growth, while CLX emphasizes North American branded cleaning amid trade-down risks. Recent momentum favors CL with steadier uptrends versus CLX's pullback from peaks. Risk profiles differ—CL's lower beta (0.33) signals defensiveness, against CLX's 0.64—while CLX appeals for value via lower P/E and higher yield. Market sentiment tilts toward CL's catalysts like emerging market tailwinds, contrasting CLX's inflation sensitivities.
Tickeron AI Verdict
Tickeron's AI models currently lean toward CL over CLX in the short term, citing superior trend consistency, positive YTD relative performance, and upcoming earnings momentum. CL's global positioning and stability offer higher probability of outperformance in defensive rotations, though CLX could rebound on valuation if consumer staples stabilize.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CL is a Buy and CLX is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whileCLX’s FA Score has 2 green FA rating(s).
- CL’s FA Score: 2 green, 3 red.
- CLX’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 5 TA indicator(s) are bullish while CLX’s TA Score has 6 bullish TA indicator(s).
- CL’s TA Score: 5 bullish, 5 bearish.
- CLX’s TA Score: 6 bullish, 2 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +0.98% price change this week, while CLX (@Household/Personal Care) price change was +2.85% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +14.51%. For the same industry, the average monthly price growth was +11.22%, and the average quarterly price growth was -4.86%.
Reported Earning Dates
CL is expected to report earnings on Jul 31, 2026.
CLX is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Household/Personal Care (+14.51% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CL | CLX | CL / CLX | |
| Capitalization | 71.6B | 11.7B | 612% |
| EBITDA | 3.9B | 1.31B | 297% |
| Gain YTD | 14.600 | -1.690 | -864% |
| P/E Ratio | 34.67 | 15.74 | 220% |
| Revenue | 20.8B | 6.76B | 308% |
| Total Cash | 1.34B | 1.19B | 112% |
| Total Debt | 7.97B | 4.49B | 178% |
CL | CLX | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 88 | 17 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 95 Overvalued | 25 Undervalued | |
PROFIT vs RISK RATING 1..100 | 70 | 100 | |
SMR RATING 1..100 | 4 | 2 | |
PRICE GROWTH RATING 1..100 | 51 | 60 | |
P/E GROWTH RATING 1..100 | 28 | 81 | |
SEASONALITY SCORE 1..100 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CLX's Valuation (25) in the Household Or Personal Care industry is significantly better than the same rating for CL (95). This means that CLX’s stock grew significantly faster than CL’s over the last 12 months.
CL's Profit vs Risk Rating (70) in the Household Or Personal Care industry is in the same range as CLX (100). This means that CL’s stock grew similarly to CLX’s over the last 12 months.
CLX's SMR Rating (2) in the Household Or Personal Care industry is in the same range as CL (4). This means that CLX’s stock grew similarly to CL’s over the last 12 months.
CL's Price Growth Rating (51) in the Household Or Personal Care industry is in the same range as CLX (60). This means that CL’s stock grew similarly to CLX’s over the last 12 months.
CL's P/E Growth Rating (28) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (81). This means that CL’s stock grew somewhat faster than CLX’s over the last 12 months.
| CL | CLX | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 38% | 6 days ago 43% |
| Stochastic ODDS (%) | 2 days ago 38% | 2 days ago 54% |
| Momentum ODDS (%) | 2 days ago 39% | 2 days ago 52% |
| MACD ODDS (%) | 2 days ago 40% | 2 days ago 48% |
| TrendWeek ODDS (%) | 2 days ago 48% | 2 days ago 49% |
| TrendMonth ODDS (%) | 2 days ago 51% | 2 days ago 45% |
| Advances ODDS (%) | 4 days ago 45% | 4 days ago 54% |
| Declines ODDS (%) | 11 days ago 44% | 2 days ago 60% |
| BollingerBands ODDS (%) | 2 days ago 46% | N/A |
| Aroon ODDS (%) | 2 days ago 44% | 2 days ago 42% |
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CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 74% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
CLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CL. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CL could also see price increases.