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CL vs CLX
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. The Clorox Company (CLX) Stock Comparison
Key Takeaways
- Both CL and CLX operate in the consumer staples sector, offering defensive characteristics amid economic uncertainty.
- CL maintains broader global exposure across oral care, personal care, and pet nutrition, supporting more diversified revenue streams compared to CLX.
- Recent market activity shows both stocks exhibiting relative stability, with performance influenced by consumer spending patterns and input cost trends in recent weeks.
- CLX faces more concentrated exposure to household cleaning demand, which can lead to sharper volatility tied to seasonal or pandemic-related shifts.
- Sector-wide factors such as inflation moderation and supply chain normalization have supported sentiment for both companies over the recent period.
- Relative positioning favors stocks with consistent cash flow generation and established brand moats in the current environment.
Introduction
Investors and traders often compare CL and CLX to evaluate defensive options within the consumer staples space. These stocks appeal to those seeking exposure to essential household products with relatively predictable demand. The comparison highlights differences in business diversification, geographic reach, and sensitivity to macroeconomic variables. Portfolio managers and individual investors monitoring relative performance in defensive sectors may find this analysis useful for understanding trade-offs between two established consumer brands operating in overlapping yet distinct product categories.
CL Overview and Recent Performance
Colgate-Palmolive Company produces and distributes oral care, personal care, home care, and pet nutrition products worldwide. In recent weeks, the stock has demonstrated steady behavior supported by resilient consumer demand for everyday essentials. Broader market activity reflects modest gains amid stabilizing commodity costs and consistent volume trends across key markets. Sentiment has been shaped by ongoing innovation in core categories and international expansion efforts, contributing to measured price appreciation without significant swings. The company’s global footprint helps mitigate regional slowdowns, maintaining a balanced performance profile during the recent period.
CLX Overview and Recent Performance
The Clorox Company focuses on cleaning, disinfecting, and household products, including bleach, wipes, and trash bags. Recent market activity shows the stock maintaining a stable trajectory influenced by steady demand for core cleaning items and gradual normalization of supply chains. Performance has been supported by brand strength in essential categories, though exposure to more discretionary household spending introduces occasional fluctuations. Sentiment reflects cautious optimism as consumers prioritize value-oriented purchases, with the company adapting through product mix adjustments in the recent weeks.
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Head-to-Head Comparison
Colgate-Palmolive emphasizes diversified categories and international markets, providing broader resilience to localized demand shifts than Clorox’s more concentrated focus on cleaning and disinfecting goods. Growth drivers for CL include premiumization and emerging-market expansion, while CLX benefits from innovation in eco-friendly and value products. Recent momentum favors both due to defensive sector rotation, yet CL exhibits smoother price behavior tied to its scale. Risk factors include currency fluctuations for the global player and category-specific competition for the cleaning specialist. Market sentiment remains constructive for consumer staples overall, with trade-offs centered on diversification versus niche focus.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings stability, and relative positioning within the consumer staples sector, Tickeron’s AI models currently assign a modestly higher probability to CL over CLX. The broader product portfolio and international diversification appear to support more consistent performance signals in recent market activity. This assessment remains probabilistic and subject to evolving conditions rather than a definitive recommendation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Disclaimers and LimitationsTo compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CL is a StrongBuy and CLX is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whileCLX’s FA Score has 2 green FA rating(s).
- CL’s FA Score: 2 green, 3 red.
- CLX’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 6 TA indicator(s) are bullish while CLX’s TA Score has 5 bullish TA indicator(s).
- CL’s TA Score: 6 bullish, 1 bearish.
- CLX’s TA Score: 5 bullish, 4 bearish.
Price Growth
CL (@Household/Personal Care) experienced а -0.08% price change this week, while CLX (@Household/Personal Care) price change was +2.07% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.83%. For the same industry, the average monthly price growth was +5.64%, and the average quarterly price growth was -2.72%.
Reported Earning Dates
CL is expected to report earnings on Oct 23, 2026.
CLX is expected to report earnings on Nov 04, 2026.
Industries' Descriptions
@Household/Personal Care (-0.83% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CL | CLX | CL / CLX | |
| Capitalization | 74.1B | 12.9B | 574% |
| EBITDA | 3.84B | 1.17B | 329% |
| Gain YTD | 19.741 | 9.444 | 209% |
| P/E Ratio | 36.59 | 22.15 | 165% |
| Revenue | 21B | 6.72B | 313% |
| Total Cash | 1.37B | N/A | - |
| Total Debt | 7.86B | 4.49B | 175% |
CL | CLX | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 78 | 31 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 94 Overvalued | 85 Overvalued | |
PROFIT vs RISK RATING 1..100 | 65 | 100 | |
SMR RATING 1..100 | 6 | 7 | |
PRICE GROWTH RATING 1..100 | 53 | 49 | |
P/E GROWTH RATING 1..100 | 15 | 31 | |
SEASONALITY SCORE 1..100 | 65 | 43 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CLX's Valuation (85) in the Household Or Personal Care industry is in the same range as CL (94). This means that CLX’s stock grew similarly to CL’s over the last 12 months.
CL's Profit vs Risk Rating (65) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (100). This means that CL’s stock grew somewhat faster than CLX’s over the last 12 months.
CL's SMR Rating (6) in the Household Or Personal Care industry is in the same range as CLX (7). This means that CL’s stock grew similarly to CLX’s over the last 12 months.
CLX's Price Growth Rating (49) in the Household Or Personal Care industry is in the same range as CL (53). This means that CLX’s stock grew similarly to CL’s over the last 12 months.
CL's P/E Growth Rating (15) in the Household Or Personal Care industry is in the same range as CLX (31). This means that CL’s stock grew similarly to CLX’s over the last 12 months.
| CL | CLX | |
|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 48% |
| Stochastic ODDS (%) | 1 day ago 53% | 1 day ago 61% |
| Momentum ODDS (%) | 1 day ago 53% | 1 day ago 48% |
| MACD ODDS (%) | 1 day ago 53% | 1 day ago 52% |
| TrendWeek ODDS (%) | 1 day ago 44% | 1 day ago 50% |
| TrendMonth ODDS (%) | 1 day ago 52% | 1 day ago 47% |
| Advances ODDS (%) | 1 day ago 45% | 4 days ago 55% |
| Declines ODDS (%) | 4 days ago 44% | 8 days ago 59% |
| BollingerBands ODDS (%) | N/A | 1 day ago 59% |
| Aroon ODDS (%) | 1 day ago 39% | 1 day ago 44% |
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CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
CLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CHD. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CHD could also see price increases.