Church & Dwight Co., Inc. (CHD) and The Clorox Company (CLX) are prominent players in the consumer staples sector, specializing in household essentials like cleaning products and personal care items. This stock comparison analyzes their recent performance, financial metrics, and market positioning to aid investors and traders navigating defensive sectors amid economic uncertainty. Value-oriented investors seeking dividends may eye CLX, while growth seekers might prefer CHD's momentum. Understanding relative performance helps in portfolio allocation for stability and potential upside in volatile markets.
Church & Dwight Co., Inc. (CHD) manufactures a diverse portfolio of household, personal care, and specialty products under brands like Arm & Hammer and Trojan. In recent market activity, CHD shares have traded around $96, reflecting resilience with a year-to-date gain of 15% and a modest uptick over the past month. This performance stems from steady organic sales growth and anticipation for Q1 2026 earnings on May 1, where analysts project EPS (earnings per share) of $0.93 on $1.47B revenue. Sentiment remains neutral, with firms like JP Morgan maintaining ratings amid a 52-week range of $81-$106. Low beta of 0.47 highlights its defensive appeal, supported by Q4 2025 results showing 3.9% net sales growth.
The Clorox Company (CLX) produces cleaning, bleach, and health products, including Clorox wipes and Glad bags. Recent weeks have seen CLX shares hover near $97, with YTD performance at 1.4% following a sharp decline from 52-week highs of $144. Analyst actions, including price target reductions by Jefferies and JPMorgan to underweight, reflect concerns over consumer pressures and second-half challenges. Q2 2026 earnings slightly missed estimates at $1.39 EPS, contributing to underperformance. Despite a low beta of 0.64, elevated P/E and recent drawdowns signal heightened risk in recent trading.
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Both CHD and CLX operate in consumer staples, benefiting from recession-resistant demand for essentials, but differ in scale and growth drivers. CHD's acquisition strategy and brand expansion fuel organic growth, contrasting CLX's reliance on core disinfectants amid private-label competition. Recent momentum favors CHD's steady climb versus CLX's volatility near 52-week lows. Risk factors include CHD's premium valuation versus CLX's cost headwinds; sector exposure is similar, yet CHD's lower beta offers better stability. Market sentiment tilts toward CHD's earnings optimism over CLX's downgrades, highlighting trade-offs in growth versus yield.
Tickeron’s AI models currently favor CHD over CLX, driven by superior YTD trend consistency, lower volatility, and positive catalysts like upcoming earnings growth. CLX's higher yield provides appeal, but recent relative underperformance and analyst caution reduce its probabilistic edge in the near term. This positioning suggests CHD for momentum plays in defensive portfolios.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHD’s FA Score shows that 0 FA rating(s) are green whileCLX’s FA Score has 2 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHD’s TA Score shows that 6 TA indicator(s) are bullish while CLX’s TA Score has 6 bullish TA indicator(s).
CHD (@Household/Personal Care) experienced а +0.85% price change this week, while CLX (@Household/Personal Care) price change was +2.85% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +14.51%. For the same industry, the average monthly price growth was +11.22%, and the average quarterly price growth was -4.86%.
CHD is expected to report earnings on Jul 24, 2026.
CLX is expected to report earnings on Aug 05, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CHD | CLX | CHD / CLX | |
| Capitalization | 23.1B | 11.7B | 197% |
| EBITDA | 1.29B | 1.31B | 99% |
| Gain YTD | 17.090 | -1.690 | -1,012% |
| P/E Ratio | 32.09 | 15.74 | 204% |
| Revenue | 6.21B | 6.76B | 92% |
| Total Cash | 503M | 1.19B | 42% |
| Total Debt | 2.21B | 4.49B | 49% |
CHD | CLX | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 13 | 17 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 67 Overvalued | 25 Undervalued | |
PROFIT vs RISK RATING 1..100 | 72 | 100 | |
SMR RATING 1..100 | 52 | 2 | |
PRICE GROWTH RATING 1..100 | 51 | 60 | |
P/E GROWTH RATING 1..100 | 75 | 81 | |
SEASONALITY SCORE 1..100 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CLX's Valuation (25) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (67). This means that CLX’s stock grew somewhat faster than CHD’s over the last 12 months.
CHD's Profit vs Risk Rating (72) in the Household Or Personal Care industry is in the same range as CLX (100). This means that CHD’s stock grew similarly to CLX’s over the last 12 months.
CLX's SMR Rating (2) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (52). This means that CLX’s stock grew somewhat faster than CHD’s over the last 12 months.
CHD's Price Growth Rating (51) in the Household Or Personal Care industry is in the same range as CLX (60). This means that CHD’s stock grew similarly to CLX’s over the last 12 months.
CHD's P/E Growth Rating (75) in the Household Or Personal Care industry is in the same range as CLX (81). This means that CHD’s stock grew similarly to CLX’s over the last 12 months.
| CHD | CLX | |
|---|---|---|
| RSI ODDS (%) | N/A | 6 days ago 43% |
| Stochastic ODDS (%) | 2 days ago 46% | 2 days ago 54% |
| Momentum ODDS (%) | 2 days ago 48% | 2 days ago 52% |
| MACD ODDS (%) | 2 days ago 57% | 2 days ago 48% |
| TrendWeek ODDS (%) | 2 days ago 49% | 2 days ago 49% |
| TrendMonth ODDS (%) | 2 days ago 48% | 2 days ago 45% |
| Advances ODDS (%) | 4 days ago 50% | 4 days ago 54% |
| Declines ODDS (%) | 13 days ago 46% | 2 days ago 60% |
| BollingerBands ODDS (%) | 2 days ago 52% | N/A |
| Aroon ODDS (%) | N/A | 2 days ago 42% |
A.I.dvisor indicates that over the last year, CHD has been closely correlated with CL. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if CHD jumps, then CL could also see price increases.
A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CL. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CL could also see price increases.