CHD
Price
$97.56
Change
+$0.48 (+0.49%)
Updated
Jun 12 closing price
Capitalization
23.12B
40 days until earnings call
Intraday BUY SELL Signals
CLX
Price
$96.82
Change
-$1.48 (-1.51%)
Updated
Jun 12 closing price
Capitalization
11.71B
52 days until earnings call
Intraday BUY SELL Signals
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CHD vs CLX

Header iconCHD vs CLX Comparison
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Which Stock Would AI Choose? Church & Dwight Co., Inc. (CHD) vs. The Clorox Company (CLX) Stock Comparison

Key Takeaways

  • Church & Dwight (CHD) has significantly outperformed Clorox (CLX) year-to-date (YTD), with gains of approximately 15% compared to CLX's modest 1.4%.
  • CLX offers a higher dividend yield around 5%, appealing to income-focused investors, versus CHD's 1.3%.
  • CHD trades at a higher price-to-earnings (P/E) ratio of 32 versus CLX's 16, reflecting a growth premium for CHD.
  • Both stocks exhibit low volatility with betas below 1 (CHD at 0.47, CLX at 0.64), but CHD shows greater stability.
  • Recent analyst sentiment favors CHD ahead of earnings, while CLX faces price target cuts amid headwinds.
  • CHD's market cap stands at $23B, dwarfing CLX's $12B, underscoring differing scale in consumer staples.

Introduction

Church & Dwight Co., Inc. (CHD) and The Clorox Company (CLX) are prominent players in the consumer staples sector, specializing in household essentials like cleaning products and personal care items. This stock comparison analyzes their recent performance, financial metrics, and market positioning to aid investors and traders navigating defensive sectors amid economic uncertainty. Value-oriented investors seeking dividends may eye CLX, while growth seekers might prefer CHD's momentum. Understanding relative performance helps in portfolio allocation for stability and potential upside in volatile markets.

CHD Overview and Recent Performance

Church & Dwight Co., Inc. (CHD) manufactures a diverse portfolio of household, personal care, and specialty products under brands like Arm & Hammer and Trojan. In recent market activity, CHD shares have traded around $96, reflecting resilience with a year-to-date gain of 15% and a modest uptick over the past month. This performance stems from steady organic sales growth and anticipation for Q1 2026 earnings on May 1, where analysts project EPS (earnings per share) of $0.93 on $1.47B revenue. Sentiment remains neutral, with firms like JP Morgan maintaining ratings amid a 52-week range of $81-$106. Low beta of 0.47 highlights its defensive appeal, supported by Q4 2025 results showing 3.9% net sales growth.

CLX Overview and Recent Performance

The Clorox Company (CLX) produces cleaning, bleach, and health products, including Clorox wipes and Glad bags. Recent weeks have seen CLX shares hover near $97, with YTD performance at 1.4% following a sharp decline from 52-week highs of $144. Analyst actions, including price target reductions by Jefferies and JPMorgan to underweight, reflect concerns over consumer pressures and second-half challenges. Q2 2026 earnings slightly missed estimates at $1.39 EPS, contributing to underperformance. Despite a low beta of 0.64, elevated P/E and recent drawdowns signal heightened risk in recent trading.

Trending AI Robots

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Head-to-Head Comparison

Both CHD and CLX operate in consumer staples, benefiting from recession-resistant demand for essentials, but differ in scale and growth drivers. CHD's acquisition strategy and brand expansion fuel organic growth, contrasting CLX's reliance on core disinfectants amid private-label competition. Recent momentum favors CHD's steady climb versus CLX's volatility near 52-week lows. Risk factors include CHD's premium valuation versus CLX's cost headwinds; sector exposure is similar, yet CHD's lower beta offers better stability. Market sentiment tilts toward CHD's earnings optimism over CLX's downgrades, highlighting trade-offs in growth versus yield.

Tickeron AI Verdict

Tickeron’s AI models currently favor CHD over CLX, driven by superior YTD trend consistency, lower volatility, and positive catalysts like upcoming earnings growth. CLX's higher yield provides appeal, but recent relative underperformance and analyst caution reduce its probabilistic edge in the near term. This positioning suggests CHD for momentum plays in defensive portfolios.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.

VS
CHD vs. CLX commentary
Jun 14, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHD is a StrongBuy and CLX is a Hold.

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COMPARISON
Comparison
Jun 14, 2026
Stock price -- (CHD: $97.56 vs. CLX: $96.82)
Brand notoriety: CHD and CLX are both not notable
Both companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: CHD: 69% vs. CLX: 65%
Market capitalization -- CHD: $23.12B vs. CLX: $11.71B
CHD [@Household/Personal Care] is valued at $23.12B. CLX’s [@Household/Personal Care] market capitalization is $11.71B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $348.38B to $0. The average market capitalization across the [@Household/Personal Care] industry is $22.61B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CHD’s FA Score shows that 0 FA rating(s) are green whileCLX’s FA Score has 2 green FA rating(s).

  • CHD’s FA Score: 0 green, 5 red.
  • CLX’s FA Score: 2 green, 3 red.
According to our system of comparison, CLX is a better buy in the long-term than CHD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CHD’s TA Score shows that 6 TA indicator(s) are bullish while CLX’s TA Score has 6 bullish TA indicator(s).

  • CHD’s TA Score: 6 bullish, 2 bearish.
  • CLX’s TA Score: 6 bullish, 2 bearish.
According to our system of comparison, CHD is a better buy in the short-term than CLX.

Price Growth

CHD (@Household/Personal Care) experienced а +0.85% price change this week, while CLX (@Household/Personal Care) price change was +2.85% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +14.51%. For the same industry, the average monthly price growth was +11.22%, and the average quarterly price growth was -4.86%.

Reported Earning Dates

CHD is expected to report earnings on Jul 24, 2026.

CLX is expected to report earnings on Aug 05, 2026.

Industries' Descriptions

@Household/Personal Care (+14.51% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CHD($23.1B) has a higher market cap than CLX($11.7B). CHD has higher P/E ratio than CLX: CHD (32.09) vs CLX (15.74). CHD YTD gains are higher at: 17.090 vs. CLX (-1.690). CLX (1.31B) and CHD (1.29B) have comparable annual earnings (EBITDA) . CLX has more cash in the bank: 1.19B vs. CHD (503M). CHD has less debt than CLX: CHD (2.21B) vs CLX (4.49B). CLX has higher revenues than CHD: CLX (6.76B) vs CHD (6.21B).
CHDCLXCHD / CLX
Capitalization23.1B11.7B197%
EBITDA1.29B1.31B99%
Gain YTD17.090-1.690-1,012%
P/E Ratio32.0915.74204%
Revenue6.21B6.76B92%
Total Cash503M1.19B42%
Total Debt2.21B4.49B49%
FUNDAMENTALS RATINGS
CHD vs CLX: Fundamental Ratings
CHD
CLX
OUTLOOK RATING
1..100
1317
VALUATION
overvalued / fair valued / undervalued
1..100
67
Overvalued
25
Undervalued
PROFIT vs RISK RATING
1..100
72100
SMR RATING
1..100
522
PRICE GROWTH RATING
1..100
5160
P/E GROWTH RATING
1..100
7581
SEASONALITY SCORE
1..100
5075

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CLX's Valuation (25) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (67). This means that CLX’s stock grew somewhat faster than CHD’s over the last 12 months.

CHD's Profit vs Risk Rating (72) in the Household Or Personal Care industry is in the same range as CLX (100). This means that CHD’s stock grew similarly to CLX’s over the last 12 months.

CLX's SMR Rating (2) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (52). This means that CLX’s stock grew somewhat faster than CHD’s over the last 12 months.

CHD's Price Growth Rating (51) in the Household Or Personal Care industry is in the same range as CLX (60). This means that CHD’s stock grew similarly to CLX’s over the last 12 months.

CHD's P/E Growth Rating (75) in the Household Or Personal Care industry is in the same range as CLX (81). This means that CHD’s stock grew similarly to CLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CHDCLX
RSI
ODDS (%)
N/A
Bullish Trend 6 days ago
43%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
46%
Bearish Trend 2 days ago
54%
Momentum
ODDS (%)
Bullish Trend 2 days ago
48%
Bullish Trend 2 days ago
52%
MACD
ODDS (%)
Bullish Trend 2 days ago
57%
Bullish Trend 2 days ago
48%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
49%
Bullish Trend 2 days ago
49%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
48%
Bullish Trend 2 days ago
45%
Advances
ODDS (%)
Bullish Trend 4 days ago
50%
Bullish Trend 4 days ago
54%
Declines
ODDS (%)
Bearish Trend 13 days ago
46%
Bearish Trend 2 days ago
60%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
52%
N/A
Aroon
ODDS (%)
N/A
Bullish Trend 2 days ago
42%
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CHD
Daily Signal:
Gain/Loss:
CLX
Daily Signal:
Gain/Loss:
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CHD and

Correlation & Price change

A.I.dvisor indicates that over the last year, CHD has been closely correlated with CL. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if CHD jumps, then CL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CHD
1D Price
Change %
CHD100%
+0.49%
CL - CHD
69%
Closely correlated
+0.07%
PG - CHD
65%
Loosely correlated
+0.86%
CLX - CHD
52%
Loosely correlated
-1.51%
UL - CHD
52%
Loosely correlated
+1.03%
KMB - CHD
46%
Loosely correlated
+0.74%
More

CLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CL. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CLX
1D Price
Change %
CLX100%
-1.51%
CL - CLX
60%
Loosely correlated
+0.07%
PG - CLX
58%
Loosely correlated
+0.86%
CHD - CLX
52%
Loosely correlated
+0.49%
KMB - CLX
50%
Loosely correlated
+0.74%
UL - CLX
44%
Loosely correlated
+1.03%
More