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CLX vs PG
Which Stock Would AI Choose? The Clorox Company (CLX) vs. The Procter & Gamble Company (PG) Stock Comparison
Key Takeaways
- CLX has experienced notable underperformance in recent market activity, with year-to-date declines exceeding 27% amid margin pressures and guidance adjustments.
- PG has demonstrated relative resilience, posting positive year-to-date returns of approximately 5% supported by steady sales growth and consistent dividend distributions.
- Both companies operate in the consumer staples sector, yet PG benefits from greater scale and diversification across global brands compared to CLX's more focused portfolio.
- Analyst sentiment remains mixed for CLX with neutral to underweight ratings, while PG receives a broader range of hold and buy recommendations with higher price targets.
- Recent weeks show CLX trading in a narrower range with volatility tied to cost management updates, whereas PG maintains steadier momentum aligned with broader market defensive positioning.
- Dividend yields stand higher for CLX at around 5.3%, though payout ratios suggest tighter coverage relative to PG's more sustainable distribution history.
Introduction
The comparison between CLX and PG provides traders and investors with insights into two prominent consumer staples equities amid evolving market conditions. These stocks appeal to those seeking defensive exposure in portfolios, particularly value-oriented investors, income-focused traders, and those evaluating relative performance within the household products segment. The analysis highlights contrasts in business scale, recent price behavior, and positioning without projecting future outcomes. Market participants monitoring sector rotation or stability metrics may find this overview relevant for assessing trade-offs in the current environment.
CLX Overview and Recent Performance
The Clorox Company manufactures and markets consumer and professional products, including cleaning supplies and healthcare items, primarily under the Clorox brand. In recent market activity, the stock has faced downward pressure, with year-to-date declines around 27% and trading levels near $95 as of late July 2026. Performance reflects margin challenges and prior guidance refinements, contributing to neutral-to-underweight analyst views with targets ranging from $86 to $100. Recent weeks have seen the shares fluctuate in the high $80s to mid $90s, influenced by cost management developments and broader sector dynamics. Sentiment has been tempered by these factors, though the company maintains a notable dividend yield near 5.3%.
PG Overview and Recent Performance
The Procter & Gamble Company produces a wide array of consumer goods spanning beauty, grooming, health care, and household care categories across global markets. The stock has shown greater stability in recent periods, delivering year-to-date gains of about 5% with closing levels near $147 as of late July 2026. Performance draws support from consistent sales expansion and regular dividend increases, alongside mixed but generally constructive analyst commentary with targets often between $152 and $172. Recent market activity reflects steady positioning within defensive sectors, with limited volatility relative to peers. Broader timeframe references indicate resilience tied to diversified operations and operational execution.
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Head-to-Head Comparison
CLX and PG both participate in the consumer staples space but differ markedly in scale and scope. PG operates a broader, multinational portfolio that supports more consistent revenue streams, while CLX maintains a narrower focus that can lead to heightened sensitivity to category-specific pressures. Recent momentum favors PG with milder drawdowns and steadier returns, contrasting CLX’s sharper recent declines. Risk factors include CLX’s elevated payout ratio and volatility compared to PG’s lower beta and longer dividend growth streak. Sector exposure remains similar, yet market sentiment reflects greater caution toward CLX amid margin updates versus sustained interest in PG’s execution track record.
Tickeron AI Verdict
Based on observable factors such as trend consistency, relative stability, and positioning within defensive categories, Tickeron’s AI would currently assign a higher probabilistic preference to PG. The stock’s steadier performance metrics and diversified operations provide a more consistent profile amid recent market activity, though outcomes remain subject to evolving conditions and individual risk considerations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CLX is a StrongBuy and PG is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CLX’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 2 green FA rating(s).
- CLX’s FA Score: 2 green, 3 red.
- PG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CLX’s TA Score shows that 5 TA indicator(s) are bullish while PG’s TA Score has 5 bullish TA indicator(s).
- CLX’s TA Score: 5 bullish, 4 bearish.
- PG’s TA Score: 5 bullish, 3 bearish.
Price Growth
CLX (@Household/Personal Care) experienced а +2.07% price change this week, while PG (@Household/Personal Care) price change was -1.84% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.83%. For the same industry, the average monthly price growth was +5.64%, and the average quarterly price growth was -2.72%.
Reported Earning Dates
CLX is expected to report earnings on Nov 04, 2026.
PG is expected to report earnings on Oct 21, 2026.
Industries' Descriptions
@Household/Personal Care (-0.83% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CLX | PG | CLX / PG | |
| Capitalization | 12.9B | 335B | 4% |
| EBITDA | 1.17B | 24.9B | 5% |
| Gain YTD | 9.444 | 2.903 | 325% |
| P/E Ratio | 22.15 | 21.79 | 102% |
| Revenue | 6.72B | 86.7B | 8% |
| Total Cash | N/A | N/A | - |
| Total Debt | 4.49B | 37B | 12% |
CLX | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 31 | 22 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 85 Overvalued | 29 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 66 | |
SMR RATING 1..100 | 7 | 33 | |
PRICE GROWTH RATING 1..100 | 49 | 59 | |
P/E GROWTH RATING 1..100 | 31 | 58 | |
SEASONALITY SCORE 1..100 | 43 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (29) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (85). This means that PG’s stock grew somewhat faster than CLX’s over the last 12 months.
PG's Profit vs Risk Rating (66) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (100). This means that PG’s stock grew somewhat faster than CLX’s over the last 12 months.
CLX's SMR Rating (7) in the Household Or Personal Care industry is in the same range as PG (33). This means that CLX’s stock grew similarly to PG’s over the last 12 months.
CLX's Price Growth Rating (49) in the Household Or Personal Care industry is in the same range as PG (59). This means that CLX’s stock grew similarly to PG’s over the last 12 months.
CLX's P/E Growth Rating (31) in the Household Or Personal Care industry is in the same range as PG (58). This means that CLX’s stock grew similarly to PG’s over the last 12 months.
| CLX | PG | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 48% | N/A |
| Stochastic ODDS (%) | 1 day ago 61% | N/A |
| Momentum ODDS (%) | 1 day ago 48% | 1 day ago 41% |
| MACD ODDS (%) | 1 day ago 52% | N/A |
| TrendWeek ODDS (%) | 1 day ago 50% | 1 day ago 45% |
| TrendMonth ODDS (%) | 1 day ago 47% | 1 day ago 41% |
| Advances ODDS (%) | 4 days ago 55% | 11 days ago 44% |
| Declines ODDS (%) | 8 days ago 59% | 3 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 59% | 1 day ago 60% |
| Aroon ODDS (%) | 1 day ago 44% | 1 day ago 29% |
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CLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CHD. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CHD could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.