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CLX vs PG
Which Stock Would AI Choose? Clorox Company (CLX) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- Procter & Gamble (PG) demonstrated stronger organic sales growth of 3% in its recent fiscal Q3, contrasting with Clorox's (CLX) flat net sales of $1.67 billion.
- CLX provides a higher dividend yield of approximately 5%, appealing to income investors, compared to PG's roughly 2.9%.
- PG exhibits lower volatility at 6.23% versus CLX's 8.84%, with better year-to-date returns of +5.84% against -10.85%.
- Recent market activity saw CLX decline sharply post-earnings despite an EPS beat, while PG maintained steadier momentum.
- Both stocks operate in the consumer staples sector, offering defensive positioning amid market volatility, but PG benefits from broader diversification.
Introduction
Clorox Company (CLX) and Procter & Gamble (PG) are prominent players in the consumer staples sector, specializing in household and personal care products. This stock comparison analyzes their recent performance, financial metrics, and market positioning to help investors and traders evaluate relative strengths in a volatile environment. Defensive sector exposure makes them relevant for those seeking stability, while differences in growth trajectories and dividend profiles offer trade-offs for income-focused or growth-oriented strategies. Insights draw from recent earnings and broader trends to inform portfolio decisions.
CLX Overview and Recent Performance
The Clorox Company (CLX) manufactures cleaning, bleach, and personal care products, with brands like Clorox and Glad holding strong market positions. In recent quarters, particularly its fiscal Q3 ended March 31, 2026, net sales remained flat at $1.67 billion year-over-year, meeting expectations but reflecting soft demand pressures. Adjusted EPS rose 13% to $1.64, surpassing consensus estimates of $1.48, aided by cost savings and lower spending. However, reduced full-year EPS guidance contributed to negative sentiment, triggering a sharp stock decline in recent market activity, with shares dropping over 9% in a single session to around $87. Year-to-date, CLX has underperformed at -10.85%, influenced by cautious consumer spending and competitive dynamics, though its attractive dividend yield supports income appeal.
PG Overview and Recent Performance
Procter & Gamble (PG) is a global leader in consumer goods, offering a diverse portfolio including Tide, Pampers, and Gillette across beauty, health, and fabric care segments. Its fiscal Q3 2026 results showed organic sales growth of 3% and net sales up 7% to $21.2 billion, driven by volume gains across categories and regions. EPS beat expectations, bolstering confidence amid tariff concerns. Shares have traded steadily around $147, with year-to-date gains of +5.84% and lower volatility compared to peers. Recent weeks reflect resilient demand for essentials, supporting positive momentum despite broader market fluctuations.
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Head-to-Head Comparison
Clorox (CLX) focuses on a narrower cleaning products portfolio, emphasizing cost efficiencies amid flat growth, while Procter & Gamble (PG) leverages a broader, diversified model with stronger organic expansion drivers like volume growth in emerging markets. Recent momentum favors PG, with steadier price action versus CLX's post-earnings volatility. Risk factors include CLX's higher sensitivity to consumer slowdowns and guidance revisions, contrasted by PG's scale mitigating tariff risks. Both share consumer staples sector exposure for defensiveness, but PG enjoys superior market sentiment from consistent beats, while CLX trades at a discount with elevated yield.
Tickeron AI Verdict
Tickeron’s AI analysis leans toward Procter & Gamble (PG) in the current environment, citing its trend consistency, organic growth stability, and lower volatility relative to Clorox (CLX). PG's recent catalysts, including broad-based sales gains, position it favorably for defensive plays, though CLX's dividend may appeal probabilistically in yield-seeking scenarios.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CLX is a StrongBuy and PG is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CLX’s FA Score shows that 1 FA rating(s) are green whilePG’s FA Score has 2 green FA rating(s).
- CLX’s FA Score: 1 green, 4 red.
- PG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CLX’s TA Score shows that 6 TA indicator(s) are bullish while PG’s TA Score has 5 bullish TA indicator(s).
- CLX’s TA Score: 6 bullish, 2 bearish.
- PG’s TA Score: 5 bullish, 4 bearish.
Price Growth
CLX (@Household/Personal Care) experienced а +9.87% price change this week, while PG (@Household/Personal Care) price change was +5.57% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +3.20%. For the same industry, the average monthly price growth was -0.95%, and the average quarterly price growth was -9.82%.
Reported Earning Dates
CLX is expected to report earnings on Aug 05, 2026.
PG is expected to report earnings on Jul 29, 2026.
Industries' Descriptions
@Household/Personal Care (+3.20% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CLX | PG | CLX / PG | |
| Capitalization | 11.9B | 346B | 3% |
| EBITDA | 1.31B | 24.9B | 5% |
| Gain YTD | -0.004 | 5.263 | -0% |
| P/E Ratio | 16.01 | 21.74 | 74% |
| Revenue | 6.76B | 86.7B | 8% |
| Total Cash | 1.19B | 12.3B | 10% |
| Total Debt | 4.49B | 37B | 12% |
CLX | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 27 | 71 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 26 Undervalued | 29 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 61 | |
SMR RATING 1..100 | 100 | 32 | |
PRICE GROWTH RATING 1..100 | 60 | 57 | |
P/E GROWTH RATING 1..100 | 81 | 69 | |
SEASONALITY SCORE 1..100 | 75 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CLX's Valuation (26) in the Household Or Personal Care industry is in the same range as PG (29). This means that CLX’s stock grew similarly to PG’s over the last 12 months.
PG's Profit vs Risk Rating (61) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (100). This means that PG’s stock grew somewhat faster than CLX’s over the last 12 months.
PG's SMR Rating (32) in the Household Or Personal Care industry is significantly better than the same rating for CLX (100). This means that PG’s stock grew significantly faster than CLX’s over the last 12 months.
PG's Price Growth Rating (57) in the Household Or Personal Care industry is in the same range as CLX (60). This means that PG’s stock grew similarly to CLX’s over the last 12 months.
PG's P/E Growth Rating (69) in the Household Or Personal Care industry is in the same range as CLX (81). This means that PG’s stock grew similarly to CLX’s over the last 12 months.
| CLX | PG | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 43% | N/A |
| Stochastic ODDS (%) | 1 day ago 56% | 2 days ago 47% |
| Momentum ODDS (%) | 1 day ago 53% | 2 days ago 49% |
| MACD ODDS (%) | 1 day ago 54% | 2 days ago 45% |
| TrendWeek ODDS (%) | 1 day ago 49% | 2 days ago 44% |
| TrendMonth ODDS (%) | 1 day ago 45% | 2 days ago 42% |
| Advances ODDS (%) | 1 day ago 54% | 5 days ago 46% |
| Declines ODDS (%) | 9 days ago 60% | 9 days ago 42% |
| BollingerBands ODDS (%) | N/A | 2 days ago 41% |
| Aroon ODDS (%) | 1 day ago 43% | 2 days ago 34% |
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PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.