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CLX vs UL
Which Stock Would AI Choose? Clorox (CLX) vs. Unilever (UL) Stock Comparison
Key Takeaways
- Clorox (CLX) operates primarily in the U.S. household and cleaning products sector, while Unilever (UL) maintains a diversified global presence across beauty, personal care, home care, and foods.
- In recent weeks, CLX has traded near $95 amid ongoing margin pressures and a trimmed fiscal 2026 outlook following flat Q3 sales, whereas UL has hovered around $61 ahead of its Q2 earnings release.
- CLX shows concentrated exposure to North American consumer staples with recent cost-saving initiatives, contrasting UL’s broader international footprint and category mix that includes prestige beauty and nutrition.
- Relative performance data indicate CLX delivered approximately 3% year-to-date returns compared with UL’s roughly 5% over the same period, both lagging broader market benchmarks in recent market activity.
- Risk factors for CLX include domestic sales volatility and manufacturing cost headwinds, while UL faces currency fluctuations and competitive pressures across emerging and developed markets.
- Market sentiment reflects cautious analyst positioning for both names, with focus on upcoming earnings as key catalysts for near-term price behavior.
Introduction
Clorox (CLX) and Unilever (UL) represent two established players in the consumer staples sector, offering investors exposure to everyday household and personal care products. This comparison examines their business models, recent stock behavior, and relative positioning to assist traders and long-term investors evaluating defensive holdings. Portfolio managers and individual investors seeking stable dividend payers or sector diversification often review such pairings when assessing risk-adjusted returns in uncertain economic environments.
CLX Overview and Recent Performance
The Clorox Company manufactures and markets consumer and professional products through segments including Health and Wellness, Household, Lifestyle, and International. Its portfolio features well-known brands such as Clorox bleach, Pine-Sol, Glad, and Hidden Valley. In recent weeks, CLX has traded near $95 following the company’s Q3 fiscal 2026 results, which showed flat net sales and an organic sales decline of 1%. Adjusted earnings per share rose 13% year-over-year due to cost savings, though management lowered its full-year 2026 guidance citing margin pressures and higher manufacturing costs. The stock’s year-to-date return stands at approximately 3%, with upcoming fourth-quarter results scheduled for August 3, 2026, serving as the next focal point for sentiment.
UL Overview and Recent Performance
Unilever PLC operates as a global fast-moving consumer goods company with four main segments: Beauty & Wellbeing, Personal Care, Home Care, and Foods. Its brands span multiple categories and geographies, reaching consumers in over 190 countries. In recent market activity, UL has traded around $61 ahead of its Q2 2026 earnings release expected on July 28, 2026. The company reported solid full-year results earlier in 2026 that met expectations, accompanied by a share buyback program. Year-to-date returns approximate 5%, supported by steady demand for staples despite currency headwinds and competitive dynamics in key markets.
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Head-to-Head Comparison
Clorox (CLX) maintains a narrower geographic and category focus centered on North American cleaning and household essentials, while Unilever (UL) benefits from global scale and exposure to higher-growth beauty and nutrition categories. Recent momentum has favored UL’s steadier organic trends over CLX’s flat sales and revised guidance. Risk considerations differ markedly: CLX contends with domestic cost inflation and limited diversification, whereas UL navigates foreign exchange volatility and intense competition worldwide. Sector exposure places both in consumer defensive, yet UL’s broader footprint offers potential offsets during regional slowdowns. Market sentiment appears measured for each, with analysts emphasizing earnings visibility as the primary driver of near-term relative performance.
Tickeron AI Verdict
Based on observable factors such as trend consistency, geographic diversification, and positioning ahead of earnings, Tickeron’s AI models currently assign a modestly higher probability of favorable relative performance to Unilever (UL) over the near term. Its wider international reach and category balance may provide greater resilience compared with Clorox (CLX)’s more concentrated exposure amid ongoing domestic margin pressures. This assessment remains probabilistic and tied to prevailing data rather than a guarantee of future outcomes.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CLX is a StrongBuy and UL is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CLX’s FA Score shows that 2 FA rating(s) are green whileUL’s FA Score has 2 green FA rating(s).
- CLX’s FA Score: 2 green, 3 red.
- UL’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CLX’s TA Score shows that 5 TA indicator(s) are bullish while UL’s TA Score has 3 bullish TA indicator(s).
- CLX’s TA Score: 5 bullish, 4 bearish.
- UL’s TA Score: 3 bullish, 5 bearish.
Price Growth
CLX (@Household/Personal Care) experienced а +2.07% price change this week, while UL (@Household/Personal Care) price change was -1.54% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.83%. For the same industry, the average monthly price growth was +5.64%, and the average quarterly price growth was -2.72%.
Reported Earning Dates
CLX is expected to report earnings on Nov 04, 2026.
Industries' Descriptions
@Household/Personal Care (-0.83% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CLX | UL | CLX / UL | |
| Capitalization | 12.9B | 133B | 10% |
| EBITDA | 1.17B | 11.1B | 11% |
| Gain YTD | 9.444 | -2.501 | -378% |
| P/E Ratio | 22.15 | 20.97 | 106% |
| Revenue | 6.72B | 50.5B | 13% |
| Total Cash | N/A | N/A | - |
| Total Debt | 4.49B | N/A | - |
CLX | UL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 31 | 67 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 85 Overvalued | 31 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 83 | |
SMR RATING 1..100 | 7 | 30 | |
PRICE GROWTH RATING 1..100 | 49 | 58 | |
P/E GROWTH RATING 1..100 | 31 | 63 | |
SEASONALITY SCORE 1..100 | 43 | 45 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
UL's Valuation (31) in the Household Or Personal Care industry is somewhat better than the same rating for CLX (85). This means that UL’s stock grew somewhat faster than CLX’s over the last 12 months.
UL's Profit vs Risk Rating (83) in the Household Or Personal Care industry is in the same range as CLX (100). This means that UL’s stock grew similarly to CLX’s over the last 12 months.
CLX's SMR Rating (7) in the Household Or Personal Care industry is in the same range as UL (30). This means that CLX’s stock grew similarly to UL’s over the last 12 months.
CLX's Price Growth Rating (49) in the Household Or Personal Care industry is in the same range as UL (58). This means that CLX’s stock grew similarly to UL’s over the last 12 months.
CLX's P/E Growth Rating (31) in the Household Or Personal Care industry is in the same range as UL (63). This means that CLX’s stock grew similarly to UL’s over the last 12 months.
| CLX | UL | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 48% | 1 day ago 44% |
| Stochastic ODDS (%) | 1 day ago 61% | 1 day ago 38% |
| Momentum ODDS (%) | 1 day ago 48% | 1 day ago 42% |
| MACD ODDS (%) | 1 day ago 52% | 1 day ago 36% |
| TrendWeek ODDS (%) | 1 day ago 50% | 1 day ago 44% |
| TrendMonth ODDS (%) | 1 day ago 47% | 1 day ago 43% |
| Advances ODDS (%) | 4 days ago 55% | 10 days ago 45% |
| Declines ODDS (%) | 8 days ago 59% | 3 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 59% | 1 day ago 47% |
| Aroon ODDS (%) | 1 day ago 44% | 1 day ago 28% |
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CLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, CLX has been loosely correlated with CHD. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if CLX jumps, then CHD could also see price increases.