CRTO
Price
$26.29
Change
-$0.20 (-0.76%)
Updated
May 23 closing price
Capitalization
1.94B
66 days until earnings call
DRCT
Price
$0.47
Change
+$0.02 (+4.44%)
Updated
May 23 closing price
Capitalization
206.74M
74 days until earnings call
Interact to see
Advertisement

CRTO vs DRCT

Header iconCRTO vs DRCT Comparison
Open Charts CRTO vs DRCTBanner chart's image
Criteo SA
Price$26.29
Change-$0.20 (-0.76%)
Volume$624.52K
Capitalization1.94B
Direct Digital Holdings
Price$0.47
Change+$0.02 (+4.44%)
Volume$302.45K
Capitalization206.74M
CRTO vs DRCT Comparison Chart
Loading...
CRTO
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
DRCT
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
View a ticker or compare two or three
VS
CRTO vs. DRCT commentary
May 25, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRTO is a Hold and DRCT is a Hold.

Interact to see
Advertisement
COMPARISON
Comparison
May 25, 2025
Stock price -- (CRTO: $26.29 vs. DRCT: $0.47)
Brand notoriety: CRTO and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CRTO: 155% vs. DRCT: 15%
Market capitalization -- CRTO: $1.94B vs. DRCT: $206.74M
CRTO [@Advertising/Marketing Services] is valued at $1.94B. DRCT’s [@Advertising/Marketing Services] market capitalization is $206.74M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.69B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CRTO’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).

  • CRTO’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, CRTO is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CRTO’s TA Score shows that 4 TA indicator(s) are bullish while DRCT’s TA Score has 3 bullish TA indicator(s).

  • CRTO’s TA Score: 4 bullish, 4 bearish.
  • DRCT’s TA Score: 3 bullish, 6 bearish.
According to our system of comparison, CRTO is a better buy in the short-term than DRCT.

Price Growth

CRTO (@Advertising/Marketing Services) experienced а -7.49% price change this week, while DRCT (@Advertising/Marketing Services) price change was -7.35% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.60%. For the same industry, the average monthly price growth was +6.09%, and the average quarterly price growth was +0.03%.

Reported Earning Dates

CRTO is expected to report earnings on Jul 30, 2025.

DRCT is expected to report earnings on Aug 07, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-2.60% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
Loading...
FUNDAMENTALS
Fundamentals
CRTO($1.94B) has a higher market cap than DRCT($207M). DRCT has higher P/E ratio than CRTO: DRCT (45.03) vs CRTO (39.91). CRTO YTD gains are higher at: -33.544 vs. DRCT (-70.421). CRTO has higher annual earnings (EBITDA): 149M vs. DRCT (11.3M). CRTO has more cash in the bank: 342M vs. DRCT (5.48M). DRCT has less debt than CRTO: DRCT (24.4M) vs CRTO (118M). CRTO has higher revenues than DRCT: CRTO (1.95B) vs DRCT (147M).
CRTODRCTCRTO / DRCT
Capitalization1.94B207M936%
EBITDA149M11.3M1,319%
Gain YTD-33.544-70.42148%
P/E Ratio39.9145.0389%
Revenue1.95B147M1,326%
Total Cash342M5.48M6,239%
Total Debt118M24.4M484%
FUNDAMENTALS RATINGS
CRTO: Fundamental Ratings
CRTO
OUTLOOK RATING
1..100
52
VALUATION
overvalued / fair valued / undervalued
1..100
70
Overvalued
PROFIT vs RISK RATING
1..100
52
SMR RATING
1..100
57
PRICE GROWTH RATING
1..100
90
P/E GROWTH RATING
1..100
98
SEASONALITY SCORE
1..100
85

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CRTODRCT
RSI
ODDS (%)
Bullish Trend 2 days ago
78%
N/A
Stochastic
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
90%
Momentum
ODDS (%)
Bearish Trend 2 days ago
74%
Bearish Trend 2 days ago
89%
MACD
ODDS (%)
Bearish Trend 2 days ago
76%
Bearish Trend 2 days ago
88%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
90%
Advances
ODDS (%)
Bullish Trend 12 days ago
71%
Bullish Trend about 1 month ago
87%
Declines
ODDS (%)
Bearish Trend 4 days ago
74%
Bearish Trend 9 days ago
90%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
73%
Bearish Trend 2 days ago
90%
Aroon
ODDS (%)
Bearish Trend 2 days ago
84%
Bullish Trend 2 days ago
80%
View a ticker or compare two or three
Interact to see
Advertisement
CRTO
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
DRCT
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
Interesting Tickers
1D
1W
1M
1Q
6M
1Y
5Y
1 Day
MFs / NAMEPrice $Chg $Chg %
RSSYX23.700.11
+0.47%
Victory RS Select Growth Y
DFWVX14.750.05
+0.34%
DFA World ex US Value Port I
CSMFX22.43-0.03
-0.13%
Carillon Scout Mid Cap C
TOTFX10.78-0.04
-0.37%
Transamerica Mid Cap Value Opps R4
FMGKX14.61-0.10
-0.68%
Fidelity Magellan K

CRTO and

Correlation & Price change

A.I.dvisor indicates that over the last year, CRTO has been loosely correlated with MGNI. These tickers have moved in lockstep 37% of the time. This A.I.-generated data suggests there is some statistical probability that if CRTO jumps, then MGNI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CRTO
1D Price
Change %
CRTO100%
-0.75%
MGNI - CRTO
37%
Loosely correlated
-1.54%
ILLMF - CRTO
32%
Poorly correlated
N/A
TSQ - CRTO
30%
Poorly correlated
+1.20%
IAS - CRTO
30%
Poorly correlated
-0.63%
EEX - CRTO
28%
Poorly correlated
+0.45%
More

DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
+4.30%
CHR - DRCT
26%
Poorly correlated
-0.70%
CRTO - DRCT
24%
Poorly correlated
-0.75%
ADV - DRCT
23%
Poorly correlated
-3.45%
MGNI - DRCT
23%
Poorly correlated
-1.54%
LDWY - DRCT
21%
Poorly correlated
+3.82%
More