CRTO
Price
$34.87
Change
+$0.47 (+1.37%)
Updated
Nov 5, 10:54 AM (EDT)
92 days until earnings call
DRCT
Price
$2.44
Change
+$0.05 (+2.09%)
Updated
Nov 5, 10:54 AM (EDT)
2 days until earnings call
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CRTO vs DRCT

Header iconCRTO vs DRCT Comparison
Open Charts CRTO vs DRCTBanner chart's image
Criteo SA
Price$34.87
Change+$0.47 (+1.37%)
Volume$400
CapitalizationN/A
Direct Digital Holdings
Price$2.44
Change+$0.05 (+2.09%)
Volume$2.08K
CapitalizationN/A
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CRTO vs DRCT Comparison Chart
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CRTO
Daily Signalchanged days ago
Gain/Loss if shorted
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DRCT
Daily Signalchanged days ago
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VS
CRTO vs. DRCT commentary
Nov 05, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRTO is a Hold and DRCT is a Buy.

COMPARISON
Comparison
Nov 05, 2024
Stock price -- (CRTO: $34.41 vs. DRCT: $2.39)
Brand notoriety: CRTO and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CRTO: 112% vs. DRCT: 65%
Market capitalization -- CRTO: $1.94B vs. DRCT: $206.74M
CRTO [@Advertising/Marketing Services] is valued at $1.94B. DRCT’s [@Advertising/Marketing Services] market capitalization is $206.74M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.43B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CRTO’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 1 green FA rating(s).

  • CRTO’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 1 green, 4 red.
According to our system of comparison, DRCT is a better buy in the long-term than CRTO.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CRTO’s TA Score shows that 5 TA indicator(s) are bullish while DRCT’s TA Score has 4 bullish TA indicator(s).

  • CRTO’s TA Score: 5 bullish, 3 bearish.
  • DRCT’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, CRTO is a better buy in the short-term than DRCT.

Price Growth

CRTO (@Advertising/Marketing Services) experienced а -15.95% price change this week, while DRCT (@Advertising/Marketing Services) price change was -18.98% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +1.75%. For the same industry, the average monthly price growth was -1.08%, and the average quarterly price growth was -2.16%.

Reported Earning Dates

CRTO is expected to report earnings on Feb 05, 2025.

DRCT is expected to report earnings on Mar 20, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+1.75% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CRTO($1.94B) has a higher market cap than DRCT($207M). DRCT has higher P/E ratio than CRTO: DRCT (45.03) vs CRTO (39.91). CRTO YTD gains are higher at: 35.900 vs. DRCT (-83.938). CRTO has higher annual earnings (EBITDA): 149M vs. DRCT (11.3M). CRTO has more cash in the bank: 342M vs. DRCT (5.48M). DRCT has less debt than CRTO: DRCT (24.4M) vs CRTO (118M). CRTO has higher revenues than DRCT: CRTO (1.95B) vs DRCT (147M).
CRTODRCTCRTO / DRCT
Capitalization1.94B207M936%
EBITDA149M11.3M1,319%
Gain YTD35.900-83.938-43%
P/E Ratio39.9145.0389%
Revenue1.95B147M1,326%
Total Cash342M5.48M6,239%
Total Debt118M24.4M484%
FUNDAMENTALS RATINGS
CRTO: Fundamental Ratings
CRTO
OUTLOOK RATING
1..100
62
VALUATION
overvalued / fair valued / undervalued
1..100
75
Overvalued
PROFIT vs RISK RATING
1..100
46
SMR RATING
1..100
70
PRICE GROWTH RATING
1..100
63
P/E GROWTH RATING
1..100
100
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CRTODRCT
RSI
ODDS (%)
Bullish Trend 2 days ago
81%
Bearish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
86%
Momentum
ODDS (%)
Bearish Trend 2 days ago
82%
Bearish Trend 2 days ago
87%
MACD
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
75%
Bullish Trend 2 days ago
90%
Advances
ODDS (%)
Bullish Trend 20 days ago
71%
Bullish Trend 14 days ago
90%
Declines
ODDS (%)
Bearish Trend 22 days ago
72%
Bearish Trend 2 days ago
90%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
75%
Bullish Trend 2 days ago
85%
Aroon
ODDS (%)
Bullish Trend 2 days ago
80%
Bearish Trend 2 days ago
89%
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CRTO
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
DRCT
Daily Signalchanged days ago
Gain/Loss if shorted
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CRTO and

Correlation & Price change

A.I.dvisor tells us that CRTO and ILLMF have been poorly correlated (+32% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CRTO and ILLMF's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CRTO
1D Price
Change %
CRTO100%
+2.90%
ILLMF - CRTO
32%
Poorly correlated
+1.17%
QNST - CRTO
29%
Poorly correlated
+1.51%
SRAX - CRTO
26%
Poorly correlated
-95.92%
HHS - CRTO
25%
Poorly correlated
-1.25%
BOC - CRTO
23%
Poorly correlated
+0.61%
More

DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-9.13%
CHR - DRCT
26%
Poorly correlated
+0.72%
ADV - DRCT
25%
Poorly correlated
+0.93%
CRTO - DRCT
24%
Poorly correlated
+2.90%
MGNI - DRCT
23%
Poorly correlated
-1.65%
LDWY - DRCT
21%
Poorly correlated
-5.73%
More