CRTO
Price
$19.87
Change
+$0.06 (+0.30%)
Updated
Nov 19, 04:59 PM (EDT)
Capitalization
1.04B
84 days until earnings call
Intraday BUY SELL Signals
DRCT
Price
$0.15
Change
-$0.01 (-5.88%)
Updated
Nov 19, 04:59 PM (EDT)
Capitalization
4.52M
132 days until earnings call
Intraday BUY SELL Signals
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CRTO vs DRCT

Header iconCRTO vs DRCT Comparison
Open Charts CRTO vs DRCTBanner chart's image
Criteo SA
Price$19.87
Change+$0.06 (+0.30%)
Volume$7.24K
Capitalization1.04B
Direct Digital Holdings
Price$0.15
Change-$0.01 (-5.88%)
Volume$1.57K
Capitalization4.52M
CRTO vs DRCT Comparison Chart in %
CRTO
Daily Signal:
Gain/Loss:
DRCT
Daily Signal:
Gain/Loss:
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CRTO vs. DRCT commentary
Nov 20, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRTO is a Hold and DRCT is a Hold.

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COMPARISON
Comparison
Nov 20, 2025
Stock price -- (CRTO: $19.81 vs. DRCT: $0.17)
Brand notoriety: CRTO and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CRTO: 58% vs. DRCT: 64%
Market capitalization -- CRTO: $1.04B vs. DRCT: $4.2M
CRTO [@Advertising/Marketing Services] is valued at $1.04B. DRCT’s [@Advertising/Marketing Services] market capitalization is $4.2M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $179.13B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.31B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CRTO’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).

  • CRTO’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, both CRTO and DRCT are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CRTO’s TA Score shows that 5 TA indicator(s) are bullish while DRCT’s TA Score has 4 bullish TA indicator(s).

  • CRTO’s TA Score: 5 bullish, 5 bearish.
  • DRCT’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, CRTO is a better buy in the short-term than DRCT.

Price Growth

CRTO (@Advertising/Marketing Services) experienced а -11.99% price change this week, while DRCT (@Advertising/Marketing Services) price change was -16.10% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -6.05%. For the same industry, the average monthly price growth was -12.43%, and the average quarterly price growth was +91.21%.

Reported Earning Dates

CRTO is expected to report earnings on Feb 11, 2026.

DRCT is expected to report earnings on Mar 31, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-6.05% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CRTO($1.04B) has a higher market cap than DRCT($4.52M). DRCT has higher P/E ratio than CRTO: DRCT (16.23) vs CRTO (6.69). CRTO YTD gains are higher at: -49.924 vs. DRCT (-89.516). CRTO has higher annual earnings (EBITDA): 347M vs. DRCT (-8.54M). CRTO has more cash in the bank: 279M vs. DRCT (1.59M). DRCT has less debt than CRTO: DRCT (39M) vs CRTO (109M). CRTO has higher revenues than DRCT: CRTO (1.96B) vs DRCT (36.5M).
CRTODRCTCRTO / DRCT
Capitalization1.04B4.52M23,092%
EBITDA347M-8.54M-4,066%
Gain YTD-49.924-89.51656%
P/E Ratio6.6916.2341%
Revenue1.96B36.5M5,362%
Total Cash279M1.59M17,514%
Total Debt109M39M279%
FUNDAMENTALS RATINGS
CRTO: Fundamental Ratings
CRTO
OUTLOOK RATING
1..100
11
VALUATION
overvalued / fair valued / undervalued
1..100
69
Overvalued
PROFIT vs RISK RATING
1..100
81
SMR RATING
1..100
52
PRICE GROWTH RATING
1..100
80
P/E GROWTH RATING
1..100
98
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CRTODRCT
RSI
ODDS (%)
Bearish Trend 2 days ago
73%
Bullish Trend 2 days ago
86%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
74%
Bullish Trend 2 days ago
85%
Momentum
ODDS (%)
Bearish Trend 2 days ago
82%
Bearish Trend 2 days ago
89%
MACD
ODDS (%)
Bearish Trend 2 days ago
74%
Bearish Trend 2 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
73%
Bearish Trend 2 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
74%
Bearish Trend 2 days ago
90%
Advances
ODDS (%)
Bullish Trend 8 days ago
68%
Bullish Trend 20 days ago
88%
Declines
ODDS (%)
Bearish Trend 2 days ago
76%
Bearish Trend 2 days ago
90%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
90%
Aroon
ODDS (%)
Bullish Trend 2 days ago
71%
Bearish Trend 2 days ago
89%
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CRTO
Daily Signal:
Gain/Loss:
DRCT
Daily Signal:
Gain/Loss:
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RBC Bearings

DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and LDWY have been poorly correlated (+28% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and LDWY's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-3.19%
LDWY - DRCT
28%
Poorly correlated
-0.23%
CHR - DRCT
26%
Poorly correlated
+1.48%
CRTO - DRCT
24%
Poorly correlated
-0.50%
ADV - DRCT
23%
Poorly correlated
N/A
MGNI - DRCT
23%
Poorly correlated
+0.34%
More