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DOCU vs HUBS
Which Stock Would AI Choose? DocuSign (DOCU) vs. HubSpot (HUBS) Stock Comparison
Key Takeaways
- DOCU has shown stronger recent momentum with approximately 10% gains over the past month amid AI-driven platform enhancements.
- HUBS trades at a higher valuation multiple but has faced steeper year-to-date declines compared to DOCU.
- Both companies operate in the software sector with growing emphasis on artificial intelligence integration, though DOCU focuses on agreement management while HUBS targets broader customer relationship management (CRM) platforms.
- DOCU maintains a debt-free balance sheet with solid cash reserves, contrasting with HUBS's slightly leveraged position.
- Market sentiment has favored DOCU's profitability metrics in recent weeks, while HUBS contends with broader software sector pressures.
- Relative performance highlights trade-offs between DOCU's stability and HUBS's growth-oriented but volatile profile.
Introduction
This comparison examines DOCU and HUBS to provide traders and investors with insights into their relative positioning in the current market environment. Both stocks represent established players in the technology sector, appealing to those seeking exposure to software solutions with artificial intelligence components. The analysis focuses on observable factors such as recent performance trends, business models, and market sentiment shifts over recent weeks, offering a balanced view for portfolio evaluation without forward-looking predictions.
DOCU Overview and Recent Performance
DOCU operates as a provider of electronic signature and intelligent agreement management solutions. In recent market activity, the stock has demonstrated resilience, posting gains of around 10% over the past month amid broader sector movements. Key influences include expansions in AI-powered workflow tools and platform integrations, which have supported sentiment. The company reported revenue of approximately $3.29 billion over the trailing twelve months with positive net income, maintaining a debt-free balance sheet and substantial cash holdings. Recent weeks have seen steady trading volumes and analyst attention ahead of upcoming earnings.
HUBS Overview and Recent Performance
HUBS delivers a cloud-based platform for marketing, sales, and customer service, often described as a growth-oriented CRM solution. Recent market activity shows the stock trading near $261 with mixed weekly movements amid software sector volatility. Year-to-date performance reflects notable declines exceeding 35%, influenced by broader market rotations and sector concerns. The company has emphasized artificial intelligence features in its customer platform, contributing to revenue expansion in prior periods, though recent sentiment has been tempered by overall industry pressures and valuation considerations.
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Head-to-Head Comparison
DOCU and HUBS differ in core business focus, with DOCU centered on document and agreement workflows versus HUBS's comprehensive customer engagement platform. Growth drivers for DOCU include AI enhancements in agreement processes, while HUBS benefits from broader CRM adoption and AI agent capabilities. Recent momentum favors DOCU with more contained drawdowns relative to HUBS's steeper year-to-date trajectory. Risk factors for both include software sector competition and economic sensitivity, though DOCU exhibits lower leverage. Sector exposure remains technology-oriented for each, with sentiment reflecting cautious optimism around AI integration amid varying valuation multiples.
Tickeron AI Verdict
Based on observable factors including trend consistency in recent weeks, balance sheet stability, and positioning within AI-related catalysts, Tickeron’s AI models currently indicate a probabilistic preference for DOCU over HUBS in relative terms. This assessment draws from comparative momentum and risk metrics without implying definitive outcomes or investment recommendations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DOCU is a Buy and HUBS is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DOCU’s FA Score shows that 0 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).
- DOCU’s FA Score: 0 green, 5 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DOCU’s TA Score shows that 5 TA indicator(s) are bullish while HUBS’s TA Score has 5 bullish TA indicator(s).
- DOCU’s TA Score: 5 bullish, 4 bearish.
- HUBS’s TA Score: 5 bullish, 2 bearish.
Price Growth
DOCU (@Packaged Software) experienced а +6.89% price change this week, while HUBS (@Packaged Software) price change was -5.02% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -3.96%. For the same industry, the average monthly price growth was -2.40%, and the average quarterly price growth was +3.47%.
Reported Earning Dates
DOCU is expected to report earnings on Dec 03, 2026.
HUBS is expected to report earnings on Nov 11, 2026.
Industries' Descriptions
@Packaged Software (-3.96% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| DOCU | HUBS | DOCU / HUBS | |
| Capitalization | 12.8B | 12.3B | 104% |
| EBITDA | 565M | 333M | 170% |
| Gain YTD | 0.015 | -38.301 | -0% |
| P/E Ratio | 41.71 | 88.11 | 47% |
| Revenue | 3.36B | 3.45B | 97% |
| Total Cash | 778M | 1.34B | 58% |
| Total Debt | 183M | 237M | 77% |
DOCU | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 71 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 72 Overvalued | 77 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 50 | 76 | |
PRICE GROWTH RATING 1..100 | 38 | 61 | |
P/E GROWTH RATING 1..100 | 81 | 97 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DOCU's Valuation (72) in the Packaged Software industry is in the same range as HUBS (77) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
DOCU's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
DOCU's SMR Rating (50) in the Packaged Software industry is in the same range as HUBS (76) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
DOCU's Price Growth Rating (38) in the Packaged Software industry is in the same range as HUBS (61) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
DOCU's P/E Growth Rating (81) in the Packaged Software industry is in the same range as HUBS (97) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
| DOCU | HUBS | |
|---|---|---|
| RSI ODDS (%) | 4 days ago 75% | N/A |
| Stochastic ODDS (%) | 4 days ago 79% | 4 days ago 76% |
| Momentum ODDS (%) | 4 days ago 73% | 4 days ago 77% |
| MACD ODDS (%) | 4 days ago 67% | 4 days ago 83% |
| TrendWeek ODDS (%) | 4 days ago 71% | 4 days ago 73% |
| TrendMonth ODDS (%) | 4 days ago 68% | 4 days ago 79% |
| Advances ODDS (%) | 4 days ago 70% | 8 days ago 74% |
| Declines ODDS (%) | 13 days ago 78% | 6 days ago 73% |
| BollingerBands ODDS (%) | 4 days ago 72% | N/A |
| Aroon ODDS (%) | 4 days ago 72% | 4 days ago 70% |
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HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | -2.95% | ||
| CRM - HUBS | 76% Closely correlated | -1.97% | ||
| TEAM - HUBS | 73% Closely correlated | -2.62% | ||
| ASAN - HUBS | 71% Closely correlated | -12.69% | ||
| NOW - HUBS | 71% Closely correlated | -2.97% | ||
| DOCU - HUBS | 70% Closely correlated | +3.70% | ||
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