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DOCU vs HUBS
Which Stock Would AI Choose? DocuSign (DOCU) vs. HubSpot (HUBS) Stock Comparison
Key Takeaways
- DocuSign focuses on electronic signatures and Intelligent Agreement Management (IAM), while HubSpot provides a comprehensive customer relationship management (CRM) and marketing platform.
- Over recent weeks, DOCU shares rose approximately 7.7% amid broader sector softness, supported by AI platform expansion and upcoming earnings.
- HUBS delivered 23% year-over-year revenue growth in Q1 2026 and swung to profitability, with shares surging more than 10% on May 29 amid positive market reaction.
- Both companies emphasize artificial intelligence integration, though HubSpot’s agentic customer platform has driven faster top-line expansion compared to DocuSign’s steadier 8% revenue growth.
- Market positioning differs: DocuSign trades at a lower valuation multiple with ongoing share repurchase activity, while HubSpot commands a premium on stronger growth metrics.
- Sector exposure centers on software-as-a-service (SaaS), with relative performance influenced by AI adoption rates and macroeconomic sentiment toward technology spending.
Introduction
This comparison examines DocuSign and HubSpot, two established software companies operating in the broader technology sector. DocuSign specializes in agreement lifecycle management, while HubSpot offers an integrated CRM and inbound marketing platform. The analysis targets institutional and individual investors seeking to understand relative performance, growth trajectories, and market positioning in the current environment. Traders monitoring artificial intelligence trends and SaaS valuation dynamics may find the head-to-head assessment particularly relevant for portfolio allocation decisions.
DOCUS Overview and Recent Performance
DocuSign provides electronic signature and contract management solutions, with growing emphasis on its AI-powered Intelligent Agreement Management (IAM) platform. In recent weeks, shares advanced about 7.7% despite softer broader industry conditions, reflecting investor interest in the company’s AI initiatives. Fiscal 2026 results showed revenue of approximately $3.22 billion, up 8% year-over-year, with IAM contributing an increasing share of annual recurring revenue (ARR). The company authorized a substantial share repurchase expansion, supporting sentiment. Upcoming first-quarter fiscal 2027 earnings, scheduled for early June, represent a near-term catalyst that could further shape price behavior.
HUBS Overview and Recent Performance
HubSpot delivers a cloud-based CRM platform with integrated marketing, sales, and service tools, increasingly incorporating AI-driven agentic capabilities. Recent performance highlighted strong momentum, with first-quarter 2026 revenue reaching $881 million, representing 23% year-over-year growth. The company returned to profitability and raised full-year guidance. Shares experienced notable gains, including a more than 10% advance on May 29 amid favorable market reception. Sustained subscription revenue expansion and operational leverage have underpinned relative outperformance in recent market activity.
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Head-to-Head Comparison
DocuSign and HubSpot operate distinct business models within the software industry. DocuSign centers on document-centric workflows and agreement automation, whereas HubSpot addresses end-to-end customer engagement through its CRM ecosystem. Growth drivers diverge: HubSpot has posted markedly higher revenue expansion recently, fueled by AI enhancements, while DocuSign maintains more moderate single-digit growth alongside margin expansion and capital returns via buybacks. Recent momentum favors HubSpot following its profitability inflection, though DocuSign’s lower share price and repurchase program may appeal to value-oriented participants. Both face sector exposure to technology spending cycles and AI adoption trends. Risk factors include execution on AI initiatives and competitive pressures, with HubSpot exhibiting higher volatility tied to growth expectations. Market sentiment has tilted toward stronger performers in the SaaS space amid broader rotation dynamics.
Tickeron AI Verdict
Based on observable factors such as trend consistency and relative growth positioning, Tickeron’s AI models currently assign a modestly higher probability of favorable near-term momentum to HUBS. Stronger revenue acceleration, profitability improvement, and positive post-earnings price action provide clearer technical and fundamental signals compared with DocuSign’s steadier but slower trajectory. Market conditions and AI catalyst realization could shift relative assessments over time.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DOCU is a Hold and HUBS is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DOCU’s FA Score shows that 1 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).
- DOCU’s FA Score: 1 green, 4 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DOCU’s TA Score shows that 4 TA indicator(s) are bullish while HUBS’s TA Score has 2 bullish TA indicator(s).
- DOCU’s TA Score: 4 bullish, 6 bearish.
- HUBS’s TA Score: 2 bullish, 7 bearish.
Price Growth
DOCU (@Packaged Software) experienced а -4.72% price change this week, while HUBS (@Packaged Software) price change was -11.60% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -1.21%. For the same industry, the average monthly price growth was +2.73%, and the average quarterly price growth was -4.18%.
Reported Earning Dates
DOCU is expected to report earnings on Sep 03, 2026.
HUBS is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Packaged Software (-1.21% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| DOCU | HUBS | DOCU / HUBS | |
| Capitalization | 8.6B | 9.53B | 90% |
| EBITDA | 512M | 267M | 192% |
| Gain YTD | -34.167 | -53.157 | 64% |
| P/E Ratio | 29.24 | 97.93 | 30% |
| Revenue | 3.29B | 3.3B | 100% |
| Total Cash | 814M | 1.69B | 48% |
| Total Debt | 183M | 247M | 74% |
DOCU | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 69 | 67 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 66 Overvalued | 78 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 53 | 86 | |
PRICE GROWTH RATING 1..100 | 74 | 65 | |
P/E GROWTH RATING 1..100 | 11 | 96 | |
SEASONALITY SCORE 1..100 | 85 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DOCU's Valuation (66) in the Packaged Software industry is in the same range as HUBS (78) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
DOCU's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that DOCU’s stock grew similarly to HUBS’s over the last 12 months.
DOCU's SMR Rating (53) in the Packaged Software industry is somewhat better than the same rating for HUBS (86) in the Information Technology Services industry. This means that DOCU’s stock grew somewhat faster than HUBS’s over the last 12 months.
HUBS's Price Growth Rating (65) in the Information Technology Services industry is in the same range as DOCU (74) in the Packaged Software industry. This means that HUBS’s stock grew similarly to DOCU’s over the last 12 months.
DOCU's P/E Growth Rating (11) in the Packaged Software industry is significantly better than the same rating for HUBS (96) in the Information Technology Services industry. This means that DOCU’s stock grew significantly faster than HUBS’s over the last 12 months.
| DOCU | HUBS | |
|---|---|---|
| RSI ODDS (%) | 4 days ago 75% | 4 days ago 76% |
| Stochastic ODDS (%) | 4 days ago 75% | 4 days ago 72% |
| Momentum ODDS (%) | 4 days ago 83% | 4 days ago 72% |
| MACD ODDS (%) | 4 days ago 74% | 4 days ago 70% |
| TrendWeek ODDS (%) | 4 days ago 75% | 4 days ago 72% |
| TrendMonth ODDS (%) | 4 days ago 76% | 4 days ago 75% |
| Advances ODDS (%) | 15 days ago 69% | 15 days ago 74% |
| Declines ODDS (%) | 8 days ago 79% | 5 days ago 72% |
| BollingerBands ODDS (%) | 4 days ago 79% | 4 days ago 73% |
| Aroon ODDS (%) | 4 days ago 81% | N/A |
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DOCU and
Correlation & Price change
A.I.dvisor indicates that over the last year, DOCU has been closely correlated with BRZE. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if DOCU jumps, then BRZE could also see price increases.
| Ticker / NAME | Correlation To DOCU | 1D Price Change % | ||
|---|---|---|---|---|
| DOCU | 100% | +1.08% | ||
| BRZE - DOCU | 71% Closely correlated | N/A | ||
| HUBS - DOCU | 70% Closely correlated | +0.83% | ||
| FRSH - DOCU | 70% Closely correlated | +2.44% | ||
| CRM - DOCU | 68% Closely correlated | -0.34% | ||
| WDAY - DOCU | 67% Closely correlated | +0.21% | ||
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