ELF
Price
$146.11
Change
+$2.83 (+1.98%)
Updated
Sep 17 closing price
Capitalization
8.13B
48 days until earnings call
HELE
Price
$22.92
Change
-$0.50 (-2.13%)
Updated
Sep 17 closing price
Capitalization
525.91M
20 days until earnings call
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ELF vs HELE

Header iconELF vs HELE Comparison
Open Charts ELF vs HELEBanner chart's image
elf Beauty
Price$146.11
Change+$2.83 (+1.98%)
Volume$2.32M
Capitalization8.13B
Helen of Troy
Price$22.92
Change-$0.50 (-2.13%)
Volume$694.94K
Capitalization525.91M
ELF vs HELE Comparison Chart in %
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ELF
Daily Signalchanged days ago
Gain/Loss if bought
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HELE
Daily Signalchanged days ago
Gain/Loss if bought
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ELF vs. HELE commentary
Sep 18, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a StrongBuy and HELE is a Buy.

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COMPARISON
Comparison
Sep 18, 2025
Stock price -- (ELF: $146.11 vs. HELE: $22.91)
Brand notoriety: ELF and HELE are both not notable
Both companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: ELF: 112% vs. HELE: 85%
Market capitalization -- ELF: $8.13B vs. HELE: $525.91M
ELF [@Household/Personal Care] is valued at $8.13B. HELE’s [@Household/Personal Care] market capitalization is $525.91M. The market cap for tickers in the [@Household/Personal Care] industry ranges from $369.91B to $0. The average market capitalization across the [@Household/Personal Care] industry is $21.62B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ELF’s FA Score shows that 1 FA rating(s) are green whileHELE’s FA Score has 0 green FA rating(s).

  • ELF’s FA Score: 1 green, 4 red.
  • HELE’s FA Score: 0 green, 5 red.
According to our system of comparison, ELF is a better buy in the long-term than HELE.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ELF’s TA Score shows that 6 TA indicator(s) are bullish while HELE’s TA Score has 4 bullish TA indicator(s).

  • ELF’s TA Score: 6 bullish, 3 bearish.
  • HELE’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, ELF is a better buy in the short-term than HELE.

Price Growth

ELF (@Household/Personal Care) experienced а +8.68% price change this week, while HELE (@Household/Personal Care) price change was -4.30% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.97%. For the same industry, the average monthly price growth was +6.36%, and the average quarterly price growth was +1.91%.

Reported Earning Dates

ELF is expected to report earnings on Nov 05, 2025.

HELE is expected to report earnings on Oct 08, 2025.

Industries' Descriptions

@Household/Personal Care (+1.97% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ELF($8.13B) has a higher market cap than HELE($526M). ELF has higher P/E ratio than HELE: ELF (86.46) vs HELE (5.77). ELF YTD gains are higher at: 16.376 vs. HELE (-61.708). ELF has higher annual earnings (EBITDA): 213M vs. HELE (-238.71M). ELF has more cash in the bank: 170M vs. HELE (22.7M). ELF has less debt than HELE: ELF (315M) vs HELE (912M). HELE has higher revenues than ELF: HELE (1.86B) vs ELF (1.34B).
ELFHELEELF / HELE
Capitalization8.13B526M1,545%
EBITDA213M-238.71M-89%
Gain YTD16.376-61.708-27%
P/E Ratio86.465.771,498%
Revenue1.34B1.86B72%
Total Cash170M22.7M749%
Total Debt315M912M35%
FUNDAMENTALS RATINGS
ELF vs HELE: Fundamental Ratings
ELF
HELE
OUTLOOK RATING
1..100
2361
VALUATION
overvalued / fair valued / undervalued
1..100
89
Overvalued
84
Overvalued
PROFIT vs RISK RATING
1..100
54100
SMR RATING
1..100
6196
PRICE GROWTH RATING
1..100
3865
P/E GROWTH RATING
1..100
1391
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HELE's Valuation (84) in the Electronics Or Appliances industry is in the same range as ELF (89) in the Household Or Personal Care industry. This means that HELE’s stock grew similarly to ELF’s over the last 12 months.

ELF's Profit vs Risk Rating (54) in the Household Or Personal Care industry is somewhat better than the same rating for HELE (100) in the Electronics Or Appliances industry. This means that ELF’s stock grew somewhat faster than HELE’s over the last 12 months.

ELF's SMR Rating (61) in the Household Or Personal Care industry is somewhat better than the same rating for HELE (96) in the Electronics Or Appliances industry. This means that ELF’s stock grew somewhat faster than HELE’s over the last 12 months.

ELF's Price Growth Rating (38) in the Household Or Personal Care industry is in the same range as HELE (65) in the Electronics Or Appliances industry. This means that ELF’s stock grew similarly to HELE’s over the last 12 months.

ELF's P/E Growth Rating (13) in the Household Or Personal Care industry is significantly better than the same rating for HELE (91) in the Electronics Or Appliances industry. This means that ELF’s stock grew significantly faster than HELE’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ELFHELE
RSI
ODDS (%)
Bearish Trend 1 day ago
69%
N/A
Stochastic
ODDS (%)
Bearish Trend 1 day ago
63%
Bullish Trend 1 day ago
68%
Momentum
ODDS (%)
Bullish Trend 1 day ago
74%
Bearish Trend 1 day ago
76%
MACD
ODDS (%)
Bullish Trend 1 day ago
77%
Bearish Trend 1 day ago
76%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
81%
Bearish Trend 1 day ago
80%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
83%
Bearish Trend 1 day ago
79%
Advances
ODDS (%)
Bullish Trend 9 days ago
79%
Bullish Trend 15 days ago
60%
Declines
ODDS (%)
N/A
Bearish Trend 1 day ago
78%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
54%
Bearish Trend 1 day ago
82%
Aroon
ODDS (%)
Bullish Trend 1 day ago
81%
Bullish Trend 1 day ago
63%
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ELF
Daily Signalchanged days ago
Gain/Loss if bought
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HELE
Daily Signalchanged days ago
Gain/Loss if bought
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ELF and

Correlation & Price change

A.I.dvisor indicates that over the last year, ELF has been loosely correlated with EL. These tickers have moved in lockstep 42% of the time. This A.I.-generated data suggests there is some statistical probability that if ELF jumps, then EL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ELF
1D Price
Change %
ELF100%
+1.98%
EL - ELF
42%
Loosely correlated
-0.40%
COTY - ELF
40%
Loosely correlated
+2.61%
IPAR - ELF
40%
Loosely correlated
-1.56%
HNST - ELF
40%
Loosely correlated
-0.37%
HELE - ELF
33%
Loosely correlated
-2.18%
More

HELE and

Correlation & Price change

A.I.dvisor indicates that over the last year, HELE has been loosely correlated with SPB. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if HELE jumps, then SPB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HELE
1D Price
Change %
HELE100%
-2.18%
SPB - HELE
51%
Loosely correlated
-0.43%
NWL - HELE
46%
Loosely correlated
-1.96%
COTY - HELE
40%
Loosely correlated
+2.61%
IPAR - HELE
38%
Loosely correlated
-1.56%
EL - HELE
35%
Loosely correlated
-0.40%
More