ELF
Price
$117.62
Change
+$6.72 (+6.06%)
Updated
Jul 18, 04:59 PM (EDT)
Capitalization
10.66B
18 days until earnings call
HELE
Price
$21.95
Change
-$0.75 (-3.30%)
Updated
Jul 18, 04:59 PM (EDT)
Capitalization
2.74B
82 days until earnings call
Interact to see
Advertisement

ELF vs HELE

Header iconELF vs HELE Comparison
Open Charts ELF vs HELEBanner chart's image
elf Beauty
Price$117.62
Change+$6.72 (+6.06%)
Volume$23.61K
Capitalization10.66B
Helen of Troy
Price$21.95
Change-$0.75 (-3.30%)
Volume$15.78K
Capitalization2.74B
ELF vs HELE Comparison Chart in %
Loading...
ELF
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
HELE
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
View a ticker or compare two or three
VS
ELF vs. HELE commentary
Jul 19, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a Hold and HELE is a Hold.

Interact to see
Advertisement
COMPARISON
Comparison
Jul 19, 2025
Stock price -- (ELF: $110.90 vs. HELE: $22.70)
Brand notoriety: ELF and HELE are both not notable
Both companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: ELF: 75% vs. HELE: 164%
Market capitalization -- ELF: $10.66B vs. HELE: $2.74B
ELF [@Household/Personal Care] is valued at $10.66B. HELE’s [@Household/Personal Care] market capitalization is $2.74B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $381.78B to $0. The average market capitalization across the [@Household/Personal Care] industry is $25.65B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ELF’s FA Score shows that 0 FA rating(s) are green whileHELE’s FA Score has 0 green FA rating(s).

  • ELF’s FA Score: 0 green, 5 red.
  • HELE’s FA Score: 0 green, 5 red.
According to our system of comparison, ELF is a better buy in the long-term than HELE.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ELF’s TA Score shows that 6 TA indicator(s) are bullish while HELE’s TA Score has 5 bullish TA indicator(s).

  • ELF’s TA Score: 6 bullish, 3 bearish.
  • HELE’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, ELF is a better buy in the short-term than HELE.

Price Growth

ELF (@Household/Personal Care) experienced а -3.87% price change this week, while HELE (@Household/Personal Care) price change was -5.26% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -1.07%. For the same industry, the average monthly price growth was +2.89%, and the average quarterly price growth was +4.70%.

Reported Earning Dates

ELF is expected to report earnings on Nov 05, 2025.

HELE is expected to report earnings on Oct 08, 2025.

Industries' Descriptions

@Household/Personal Care (-1.07% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
Loading...
FUNDAMENTALS
Fundamentals
ELF($10.7B) has a higher market cap than HELE($2.74B). ELF has higher P/E ratio than HELE: ELF (84.94) vs HELE (16.98). ELF YTD gains are higher at: -11.669 vs. HELE (-62.059). HELE has higher annual earnings (EBITDA): 297M vs. ELF (173M). ELF has more cash in the bank: 72.7M vs. HELE (25.2M). ELF has less debt than HELE: ELF (294M) vs HELE (775M). HELE has higher revenues than ELF: HELE (2B) vs ELF (890M).
ELFHELEELF / HELE
Capitalization10.7B2.74B391%
EBITDA173M297M58%
Gain YTD-11.669-62.05919%
P/E Ratio84.9416.98500%
Revenue890M2B45%
Total Cash72.7M25.2M288%
Total Debt294M775M38%
FUNDAMENTALS RATINGS
ELF vs HELE: Fundamental Ratings
ELF
HELE
OUTLOOK RATING
1..100
6257
VALUATION
overvalued / fair valued / undervalued
1..100
85
Overvalued
84
Overvalued
PROFIT vs RISK RATING
1..100
60100
SMR RATING
1..100
5395
PRICE GROWTH RATING
1..100
4595
P/E GROWTH RATING
1..100
7992
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HELE's Valuation (84) in the Electronics Or Appliances industry is in the same range as ELF (85) in the Household Or Personal Care industry. This means that HELE’s stock grew similarly to ELF’s over the last 12 months.

ELF's Profit vs Risk Rating (60) in the Household Or Personal Care industry is somewhat better than the same rating for HELE (100) in the Electronics Or Appliances industry. This means that ELF’s stock grew somewhat faster than HELE’s over the last 12 months.

ELF's SMR Rating (53) in the Household Or Personal Care industry is somewhat better than the same rating for HELE (95) in the Electronics Or Appliances industry. This means that ELF’s stock grew somewhat faster than HELE’s over the last 12 months.

ELF's Price Growth Rating (45) in the Household Or Personal Care industry is somewhat better than the same rating for HELE (95) in the Electronics Or Appliances industry. This means that ELF’s stock grew somewhat faster than HELE’s over the last 12 months.

ELF's P/E Growth Rating (79) in the Household Or Personal Care industry is in the same range as HELE (92) in the Electronics Or Appliances industry. This means that ELF’s stock grew similarly to HELE’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ELFHELE
RSI
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
54%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
65%
Momentum
ODDS (%)
Bearish Trend 2 days ago
78%
Bearish Trend 2 days ago
74%
MACD
ODDS (%)
Bearish Trend 2 days ago
61%
Bearish Trend 2 days ago
76%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
79%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
79%
Advances
ODDS (%)
Bullish Trend 2 days ago
79%
Bullish Trend 2 days ago
58%
Declines
ODDS (%)
Bearish Trend 5 days ago
74%
Bearish Trend 4 days ago
78%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
90%
Bullish Trend 2 days ago
63%
Aroon
ODDS (%)
Bullish Trend 2 days ago
85%
Bullish Trend 2 days ago
61%
View a ticker or compare two or three
Interact to see
Advertisement
ELF
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
HELE
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
Interesting Tickers
1D
1W
1M
1Q
6M
1Y
5Y
1 Day
MFs / NAMEPrice $Chg $Chg %
JDSAX22.780.37
+1.65%
Janus Henderson Small Cap Value A
BRWVX27.170.17
+0.63%
MFS Blended Research Growth Eq R6
CGFAX82.190.45
+0.55%
American Funds Growth Fund of Amer 529A
TRWAX23.840.12
+0.51%
Transamerica International Equity A
HFAFX15.400.04
+0.26%
Hartford Schroders Intl Cntrrn Val R5

ELF and

Correlation & Price change

A.I.dvisor indicates that over the last year, ELF has been loosely correlated with COTY. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if ELF jumps, then COTY could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ELF
1D Price
Change %
ELF100%
+2.20%
COTY - ELF
44%
Loosely correlated
-0.40%
IPAR - ELF
41%
Loosely correlated
-2.13%
EL - ELF
40%
Loosely correlated
+0.19%
SPB - ELF
37%
Loosely correlated
+1.94%
HELE - ELF
31%
Poorly correlated
+1.38%
More

HELE and

Correlation & Price change

A.I.dvisor indicates that over the last year, HELE has been loosely correlated with SPB. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if HELE jumps, then SPB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HELE
1D Price
Change %
HELE100%
+1.38%
SPB - HELE
48%
Loosely correlated
+1.94%
NWL - HELE
44%
Loosely correlated
+3.30%
COTY - HELE
42%
Loosely correlated
-0.40%
IPAR - HELE
38%
Loosely correlated
-2.13%
EL - HELE
36%
Loosely correlated
+0.19%
More