ELF
Price
$99.51
Change
-$1.06 (-1.05%)
Updated
Sep 25 closing price
Capitalization
5.93B
46 days until earnings call
Intraday BUY SELL Signals
HELE
Price
$28.63
Change
-$0.72 (-2.45%)
Updated
Sep 25 closing price
Capitalization
683.62M
12 days until earnings call
Intraday BUY SELL Signals
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ELF vs HELE

ELF vs HELE Comparison Chart in %
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VS
ELF vs. HELE commentary
Sep 26, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a StrongBuy and HELE is a Hold.

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SUMMARIES
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FUNDAMENTALS RATINGS
ELF vs HELE: Fundamental Ratings
ELF
HELE
OUTLOOK RATING
1..100
7516
VALUATION
overvalued / fair valued / undervalued
1..100
90
Overvalued
50
Fair valued
PROFIT vs RISK RATING
1..100
72100
SMR RATING
1..100
8197
PRICE GROWTH RATING
1..100
3937
P/E GROWTH RATING
1..100
1786
SEASONALITY SCORE
1..100
75n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HELE's Valuation (50) in the Electronics Or Appliances industry is somewhat better than the same rating for ELF (90) in the Household Or Personal Care industry. This means that HELE’s stock grew somewhat faster than ELF’s over the last 12 months.

ELF's Profit vs Risk Rating (72) in the Household Or Personal Care industry is in the same range as HELE (100) in the Electronics Or Appliances industry. This means that ELF’s stock grew similarly to HELE’s over the last 12 months.

ELF's SMR Rating (81) in the Household Or Personal Care industry is in the same range as HELE (97) in the Electronics Or Appliances industry. This means that ELF’s stock grew similarly to HELE’s over the last 12 months.

HELE's Price Growth Rating (37) in the Electronics Or Appliances industry is in the same range as ELF (39) in the Household Or Personal Care industry. This means that HELE’s stock grew similarly to ELF’s over the last 12 months.

ELF's P/E Growth Rating (17) in the Household Or Personal Care industry is significantly better than the same rating for HELE (86) in the Electronics Or Appliances industry. This means that ELF’s stock grew significantly faster than HELE’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ELFHELE
RSI
ODDS (%)
Bearish Trend 1 day ago
67%
N/A
Stochastic
ODDS (%)
Bearish Trend 1 day ago
63%
Bearish Trend 1 day ago
77%
Momentum
ODDS (%)
Bullish Trend 1 day ago
88%
Bullish Trend 1 day ago
65%
MACD
ODDS (%)
Bearish Trend 1 day ago
67%
Bullish Trend 1 day ago
68%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
83%
Bullish Trend 1 day ago
67%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
83%
Bearish Trend 1 day ago
83%
Advances
ODDS (%)
Bullish Trend 5 days ago
81%
Bullish Trend 4 days ago
61%
Declines
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
81%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
86%
Bearish Trend 1 day ago
77%
Aroon
ODDS (%)
Bullish Trend 1 day ago
88%
Bearish Trend 1 day ago
82%
COMPARISON
Comparison
Sep 26, 2026
Stock price -- (ELF: $99.51 vs. HELE: $28.63)
Brand notoriety: ELF and HELE are both not notable
Both companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: ELF: 58% vs. HELE: 165%
Market capitalization -- ELF: $5.93B vs. HELE: $683.62M
ELF [@Household/Personal Care] is valued at $5.93B. HELE’s [@Household/Personal Care] market capitalization is $683.62M. The market cap for tickers in the [@Household/Personal Care] industry ranges from $60.48K to $338.37B. The average market capitalization across the [@Household/Personal Care] industry is $22.42B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ELF’s FA Score shows that 1 FA rating(s) are green while HELE’s FA Score has 0 green FA rating(s).

  • ELF’s FA Score: 1 green, 4 red.
  • HELE’s FA Score: 0 green, 5 red.
According to our system of comparison, both ELF and HELE are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ELF’s TA Score shows that 4 TA indicator(s) are bullish while HELE’s TA Score has 4 bullish TA indicator(s).

  • ELF’s TA Score: 4 bullish, 4 bearish.
  • HELE’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, ELF is a better buy in the short-term than HELE.

Price Growth

ELF (@Household/Personal Care) experienced а +3.18% price change this week, while HELE (@Household/Personal Care) price change was +6.67% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.30%. For the same industry, the average monthly price growth was -5.00%, and the average quarterly price growth was +13.69%.

Reported Earning Dates

ELF is expected to report earnings on Nov 11, 2026.

HELE is expected to report earnings on Oct 08, 2026.

Industries' Descriptions

@Household/Personal Care (+1.30% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

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ELF
Daily Signal:
Gain/Loss:
HELE
Daily Signal:
Gain/Loss:
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ELF and

Correlation & Price change

A.I.dvisor indicates that over the last year, ELF has been loosely correlated with HNST. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if ELF jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ELF
1D Price
Change %
ELF100%
-1.05%
HNST - ELF
56%
Loosely correlated
+0.19%
EL - ELF
46%
Loosely correlated
-0.94%
IPAR - ELF
38%
Loosely correlated
+1.85%
COTY - ELF
34%
Loosely correlated
+0.76%
NUS - ELF
26%
Poorly correlated
+0.22%
More

HELE and

Correlation & Price change

A.I.dvisor indicates that over the last year, HELE has been loosely correlated with MAGN. These tickers have moved in lockstep 36% of the time. This A.I.-generated data suggests there is some statistical probability that if HELE jumps, then MAGN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HELE
1D Price
Change %
HELE100%
-2.45%
MAGN - HELE
36%
Loosely correlated
+2.36%
IPAR - HELE
33%
Poorly correlated
+1.85%
SPB - HELE
30%
Poorly correlated
+0.17%
NWL - HELE
30%
Poorly correlated
-2.86%
ELF - HELE
24%
Poorly correlated
-1.05%
More