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ELF vs HELE
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a Buy and HELE is a Buy.
Momentum Indicator for ELF turns positive, indicating new upward trend
ELF saw its Momentum Indicator move above the 0 level on November 06, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 85 similar instances where the indicator turned positive. In 75 of the 85 cases, the stock moved higher in the following days. The odds of a move higher are at 88%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for ELF just turned positive on November 10, 2026. Looking at past instances where ELF's MACD turned positive, the stock continued to rise in 36 of 46 cases over the following month. The odds of a continued upward trend are 78%.
Following a +8.65% 3-day Advance, the price is estimated to grow further. Considering data from situations where ELF advanced for three days, in 262 of 324 cases, the price rose further within the following month. The odds of a continued upward trend are 81%.
The Aroon Indicator entered an Uptrend today. In 257 of 308 cases where ELF Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 83%.
Bearish Trend Analysis
The 10-day RSI Indicator for ELF moved out of overbought territory on October 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 55 similar instances where the indicator moved out of overbought territory. In 36 of the 55 cases, the stock moved lower in the following days. This puts the odds of a move lower at 65%.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ELF declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
ELF broke above its upper Bollinger Band on November 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 5 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 35 (best 1 - 100 worst), indicating steady price growth. ELF’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 65 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 81 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.863) is normal, around the industry mean (21.731). ELF's P/E Ratio (117.313) is considerably higher than the industry average of (16.288). Projected Growth (PEG Ratio) (0.040) is also within normal values, averaging (1.518). Dividend Yield (0.000) settles around the average of (0.032) among similar stocks. P/S Ratio (3.174) is also within normal values, averaging (1.902).
HELE in upward trend: 10-day moving average moved above 50-day moving average on October 21, 2026
The 10-day moving average for HELE crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 83%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on HELE as a result. In 60 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 68%.
The Moving Average Convergence Divergence (MACD) for HELE just turned positive on October 13, 2026. Looking at past instances where HELE's MACD turned positive, the stock continued to rise in 31 of 44 cases over the following month. The odds of a continued upward trend are 70%.
HELE moved above its 50-day moving average on October 26, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +27.86% 3-day Advance, the price is estimated to grow further. Considering data from situations where HELE advanced for three days, in 171 of 280 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
The Aroon Indicator entered an Uptrend today. In 91 of 131 cases where HELE Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 69%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HELE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 83%.
HELE broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 35 (best 1 - 100 worst), indicating steady price growth. HELE’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 39 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.034) is normal, around the industry mean (21.731). P/E Ratio (-2.092) is within average values for comparable stocks, (16.288). Projected Growth (PEG Ratio) (1.193) is also within normal values, averaging (1.518). Dividend Yield (0.000) settles around the average of (0.032) among similar stocks. P/S Ratio (0.347) is also within normal values, averaging (1.902).
The Tickeron PE Growth Rating for this company is 82 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HELE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
ELF | HELE | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 25 | 43 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 65 | 100 | |
SMR RATING 1..100 | 81 | 97 | |
PRICE GROWTH RATING 1..100 | 35 | 35 | |
P/E GROWTH RATING 1..100 | 5 | 82 | |
SEASONALITY SCORE 1..100 | 50 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HELE's Valuation (39) in the Electronics Or Appliances industry is somewhat better than the same rating for ELF (98) in the Household Or Personal Care industry. This means that HELE’s stock grew somewhat faster than ELF’s over the last 12 months.
ELF's Profit vs Risk Rating (65) in the Household Or Personal Care industry is somewhat better than the same rating for HELE (100) in the Electronics Or Appliances industry. This means that ELF’s stock grew somewhat faster than HELE’s over the last 12 months.
ELF's SMR Rating (81) in the Household Or Personal Care industry is in the same range as HELE (97) in the Electronics Or Appliances industry. This means that ELF’s stock grew similarly to HELE’s over the last 12 months.
ELF's Price Growth Rating (35) in the Household Or Personal Care industry is in the same range as HELE (35) in the Electronics Or Appliances industry. This means that ELF’s stock grew similarly to HELE’s over the last 12 months.
ELF's P/E Growth Rating (5) in the Household Or Personal Care industry is significantly better than the same rating for HELE (82) in the Electronics Or Appliances industry. This means that ELF’s stock grew significantly faster than HELE’s over the last 12 months.
| ELF | HELE | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 65% | 2 days ago 84% |
| Stochastic ODDS (%) | 2 days ago 70% | 2 days ago 80% |
| Momentum ODDS (%) | 2 days ago 88% | 2 days ago 68% |
| MACD ODDS (%) | 2 days ago 78% | 2 days ago 70% |
| TrendWeek ODDS (%) | 2 days ago 83% | 2 days ago 67% |
| TrendMonth ODDS (%) | 2 days ago 86% | 2 days ago 70% |
| Advances ODDS (%) | 3 days ago 81% | 7 days ago 61% |
| Declines ODDS (%) | 10 days ago 75% | 3 days ago 83% |
| BollingerBands ODDS (%) | 2 days ago 70% | 2 days ago 86% |
| Aroon ODDS (%) | 2 days ago 83% | 2 days ago 69% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ELF’s FA Score shows that 1 FA rating(s) are green while HELE’s FA Score has 0 green FA rating(s).
- ELF’s FA Score: 1 green, 4 red.
- HELE’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ELF’s TA Score shows that 4 TA indicator(s) are bullish while HELE’s TA Score has 6 bullish TA indicator(s).
- ELF’s TA Score: 4 bullish, 4 bearish.
- HELE’s TA Score: 6 bullish, 4 bearish.
Price Growth
ELF (@Household/Personal Care) experienced а +6.29% price change this week, while HELE (@Household/Personal Care) price change was +29.32% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +6.60%. For the same industry, the average monthly price growth was +8.25%, and the average quarterly price growth was +30.00%.
Reported Earning Dates
ELF is expected to report earnings on Feb 03, 2027.
HELE is expected to report earnings on Jan 13, 2027.
Industries' Descriptions
@Household/Personal Care (+6.60% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
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ELF and
Correlation & Price change
A.I.dvisor indicates that over the last year, ELF has been loosely correlated with EL. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if ELF jumps, then EL could also see price increases.
| Ticker / NAME | Correlation To ELF | 1D Price Change % | ||
|---|---|---|---|---|
| ELF | 100% | -0.70% | ||
| EL - ELF | 47% Loosely correlated | +0.24% | ||
| IPAR - ELF | 35% Loosely correlated | -0.44% | ||
| COTY - ELF | 31% Poorly correlated | +2.61% | ||
| HELE - ELF | 28% Poorly correlated | +2.30% | ||
| NWL - ELF | 27% Poorly correlated | +0.68% | ||
More | ||||
HELE and
Correlation & Price change
A.I.dvisor indicates that over the last year, HELE has been loosely correlated with IPAR. These tickers have moved in lockstep 41% of the time. This A.I.-generated data suggests there is some statistical probability that if HELE jumps, then IPAR could also see price increases.
| Ticker / NAME | Correlation To HELE | 1D Price Change % | ||
|---|---|---|---|---|
| HELE | 100% | +2.30% | ||
| IPAR - HELE | 41% Loosely correlated | -0.44% | ||
| NWL - HELE | 38% Loosely correlated | +0.68% | ||
| MAGN - HELE | 36% Loosely correlated | +0.23% | ||
| KMB - HELE | 29% Poorly correlated | -1.05% | ||
| ELF - HELE | 24% Poorly correlated | -0.70% | ||
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