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ELF vs HNST
Which Stock Would AI Choose? e.l.f. Beauty (ELF) vs. The Honest Company (HNST) Stock Comparison
Key Takeaways
- e.l.f. Beauty (ELF) has delivered consistent revenue growth, with recent quarters showing 25-36% year-over-year increases driven by acquisitions and international expansion.
- The Honest Company (HNST) reported a revenue decline in Q2 but achieved organic growth of 6.7% and record underlying margins, with raised full-year guidance.
- ELF operates at a significantly larger scale, with a market capitalization around $6.5 billion compared to HNST’s approximately $600 million.
- HNST has focused on higher-margin categories like wipes and personal care, leading to substantial profitability improvements and share repurchases.
- ELF benefits from brand diversification and retail expansions in Europe and other markets, supporting raised sales guidance for fiscal 2027.
- Both stocks trade in the consumer staples sector with exposure to personal care, but differ markedly in size, growth trajectory, and recent margin dynamics.
Introduction
This comparison examines ELF and HNST to highlight differences in business models, recent performance, and market positioning within the personal care industry. Investors and traders seeking exposure to consumer staples growth stories, particularly those interested in beauty and clean-product segments, may find the analysis relevant for assessing relative opportunities amid shifting consumer demand and operational efficiencies.
ELF Overview and Recent Performance
e.l.f. Beauty (ELF) develops and markets affordable, vegan, and cruelty-free cosmetics, skincare, and related products. In recent market activity, the stock has shown volatility but recovered from earlier declines, trading near $110 amid broader sector movements. Performance has been supported by the Rhode acquisition, which contributed significantly to sales, alongside expansions into European Sephora stores and other international markets. Recent earnings reflected continued net sales growth exceeding 25% for the prior fiscal year, with management raising fiscal 2027 growth targets. Sentiment has been influenced by strong brand momentum and distribution gains, though organic growth excluding acquisitions has moderated.
HNST Overview and Recent Performance
The Honest Company (HNST) offers clean-formulated personal care, baby, and household products emphasizing sustainability. In recent market activity, the stock has traded around $6, reflecting improved sentiment following operational shifts. Q2 results showed reported revenue declining due to strategic exits from lower-margin channels, offset by 6.7% organic growth in core areas like wipes and personal care. Profitability strengthened markedly, with underlying adjusted gross margins reaching record levels and net income rising substantially. Management raised full-year 2026 guidance, citing durable consumption trends and margin expansion. Sentiment has improved on the back of these efficiency gains and share repurchase activity.
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Head-to-Head Comparison
e.l.f. Beauty (ELF) maintains a larger scale with broader brand portfolio and international reach, contrasting with The Honest Company (HNST)’s more focused emphasis on clean and sustainable personal care. Growth drivers for ELF center on acquisitions and retail expansion, while HNST relies on category shifts toward higher-margin wipes and personal care amid strategic exits. Recent momentum favors ELF in absolute revenue expansion, whereas HNST has posted notable margin and profitability gains. Risk factors include ELF’s exposure to acquisition integration and organic slowdowns, versus HNST’s smaller size and historical revenue volatility. Sector exposure overlaps in consumer staples personal care, yet market sentiment reflects ELF’s established growth narrative against HNST’s turnaround execution.
Tickeron AI Verdict
Based on observable factors including trend consistency, scale advantages, and recent catalysts such as raised guidance and international momentum, Tickeron’s AI models currently assign a higher probabilistic preference to e.l.f. Beauty (ELF) over The Honest Company (HNST). HNST demonstrates compelling margin recovery and organic progress, but its smaller size and revenue composition shifts introduce comparatively greater variability in positioning.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a Hold and HNST is a StrongBuy.
ELF | ||
|---|---|---|
OUTLOOK RATING 1..100 | 80 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 90 Overvalued | |
PROFIT vs RISK RATING 1..100 | 72 | |
SMR RATING 1..100 | 81 | |
PRICE GROWTH RATING 1..100 | 39 | |
P/E GROWTH RATING 1..100 | 20 | |
SEASONALITY SCORE 1..100 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| ELF | HNST | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 66% | 2 days ago 72% |
| Stochastic ODDS (%) | 2 days ago 73% | 2 days ago 84% |
| Momentum ODDS (%) | 2 days ago 88% | 2 days ago 90% |
| MACD ODDS (%) | 2 days ago 73% | 2 days ago 78% |
| TrendWeek ODDS (%) | 2 days ago 83% | 2 days ago 86% |
| TrendMonth ODDS (%) | 2 days ago 83% | 2 days ago 77% |
| Advances ODDS (%) | 3 days ago 81% | 11 days ago 70% |
| Declines ODDS (%) | 8 days ago 75% | 8 days ago 87% |
| BollingerBands ODDS (%) | 2 days ago 78% | 2 days ago 90% |
| Aroon ODDS (%) | 2 days ago 87% | 2 days ago 85% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ELF’s FA Score shows that 1 FA rating(s) are green while HNST’s FA Score has 0 green FA rating(s).
- ELF’s FA Score: 1 green, 4 red.
- HNST’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ELF’s TA Score shows that 4 TA indicator(s) are bullish while HNST’s TA Score has 3 bullish TA indicator(s).
- ELF’s TA Score: 4 bullish, 4 bearish.
- HNST’s TA Score: 3 bullish, 5 bearish.
Price Growth
ELF (@Household/Personal Care) experienced а +7.89% price change this week, while HNST (@Household/Personal Care) price change was -3.09% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.22%. For the same industry, the average monthly price growth was -5.06%, and the average quarterly price growth was +13.35%.
Reported Earning Dates
ELF is expected to report earnings on Nov 11, 2026.
HNST is expected to report earnings on Nov 11, 2026.
Industries' Descriptions
@Household/Personal Care (+0.22% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
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ELF and
Correlation & Price change
A.I.dvisor indicates that over the last year, ELF has been loosely correlated with HNST. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if ELF jumps, then HNST could also see price increases.
| Ticker / NAME | Correlation To ELF | 1D Price Change % | ||
|---|---|---|---|---|
| ELF | 100% | -1.31% | ||
| HNST - ELF | 56% Loosely correlated | -4.25% | ||
| EL - ELF | 46% Loosely correlated | -1.46% | ||
| IPAR - ELF | 39% Loosely correlated | -0.75% | ||
| COTY - ELF | 34% Loosely correlated | -1.12% | ||
| NUS - ELF | 26% Poorly correlated | -5.14% | ||
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HNST and
Correlation & Price change
A.I.dvisor indicates that over the last year, HNST has been loosely correlated with GRWG. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if HNST jumps, then GRWG could also see price increases.
| Ticker / NAME | Correlation To HNST | 1D Price Change % | ||
|---|---|---|---|---|
| HNST | 100% | -4.25% | ||
| GRWG - HNST | 56% Loosely correlated | +1.90% | ||
| RH - HNST | 56% Loosely correlated | -4.63% | ||
| FND - HNST | 55% Loosely correlated | -3.46% | ||
| CHPT - HNST | 54% Loosely correlated | -6.29% | ||
| LESL - HNST | 53% Loosely correlated | -5.27% | ||
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