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FICO vs WIX
Which Stock Would AI Choose? Fair Isaac Corporation (FICO) vs. Wix.com Ltd. (WIX) Stock Comparison
Key Takeaways
- Fair Isaac Corporation (FICO) delivered robust Q2 2026 revenue of $692 million, up 39% year-over-year (YoY), though shares faced pressure from a disclosed short position.
- WIX has seen steeper declines in recent market activity, trading around $77 amid broader tech sector weakness and year-to-date (YTD) drops exceeding 25%.
- FICO's market cap stands at approximately $24 billion with strong margins near 32%, contrasting WIX's $4.4 billion valuation and higher volatility.
- Both stocks have declined significantly YTD—FICO down about 37%, WIX over 25%—reflecting tech sector headwinds but highlighting FICO's operational resilience.
- Tickeron's AI tools analyze relative momentum, with FICO showing recent weekly gains amid earnings strength.
Introduction
This stock comparison examines FICO, a leader in credit analytics and decision management software, against WIX, a cloud-based platform for website creation and e-commerce tools. Both operate in the technology sector but target distinct niches: financial services for FICO and digital marketing for WIX. Traders seeking exposure to software-as-a-service (SaaS) models with growth potential, or investors evaluating relative performance amid recent market volatility, will find this analysis valuable for understanding business models, momentum shifts, and positioning in the current environment.
FICO Overview and Recent Performance
Fair Isaac Corporation (FICO) develops analytic, software, and data management products that enable businesses to automate decisions and mitigate risk, with its flagship FICO Score used ubiquitously in lending. The company benefits from recurring revenue in its Scores segment and expanding software platforms for decisioning.
In recent market activity, FICO shares have exhibited volatility, trading in the $1,000–$1,300 range after peaking above $2,200 in the past year. Strong Q2 2026 results featured $692 million in revenue (up 39% YoY) and GAAP earnings per share (EPS) of $11.14, driving initial optimism. However, sentiment shifted due to a prominent investor's short position disclosure, contributing to a roughly 37% YTD decline and monthly pullbacks amid broader concerns over valuation. Despite this, recent weekly gains of about 6.74% signal potential stabilization, supported by margin expansion and cash generation.
WIX Overview and Recent Performance
Wix.com Ltd. (WIX) provides an AI-powered platform allowing users to build, manage, and grow online presence through customizable websites, apps, and e-commerce solutions. Its business model relies on subscriptions and freemium upgrades, with growth fueled by small business digitization and AI integrations.
Recent weeks have seen WIX shares under pressure, trading around $77 with a 52-week range of $60–$191. The stock declined about 19% over the prior 30 days and over 25% YTD, reflecting sensitivity to tech selloffs and macroeconomic factors affecting digital ad spending. Earlier Q4 2025 earnings spurred a 33% weekly surge on strong results and buybacks, but momentum faded with market dips, including a 17.8% drop in a recent seven-day period. Performance highlights ongoing growth projections, such as mid-20% free cash flow margins by 2026, tempered by competitive pressures.
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Head-to-Head Comparison
FICO and WIX diverge sharply in business models: FICO's oligopolistic position in credit scoring yields high margins (near 82% gross) and predictable revenue, while WIX's SaaS platform drives user acquisition but faces churn and competition from Squarespace or WordPress. Growth drivers include FICO's decisioning software expansion versus WIX's AI website tools and e-commerce push. Recent momentum favors neither decisively—FICO's earnings beat offset short pressure, while WIX lags with steeper drops—but FICO shows better stability (beta 1.11).
Risk factors contrast too: FICO contends with regulatory scrutiny on scoring models and M&A (mergers and acquisitions) integration, whereas WIX is exposed to ad cyclicality and forex volatility as an Israel-based firm. Sector-wise, FICO ties to financial stability, WIX to consumer tech spending. Market sentiment leans toward FICO's cash flow strength amid WIX's valuation contraction, positioning FICO for defensive appeal in uncertain times.
Tickeron AI Verdict
Tickeron’s AI currently favors FICO over WIX, based on superior trend consistency from 39% revenue acceleration and margin resilience, despite share volatility. WIX's growth trajectory holds promise, but recent relative underperformance and higher beta suggest elevated near-term risks. This probabilistic edge stems from FICO's catalysts like software adoption and positioning in stable financial services.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FICO is a Buy and WIX is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FICO’s FA Score shows that 1 FA rating(s) are green whileWIX’s FA Score has 0 green FA rating(s).
- FICO’s FA Score: 1 green, 4 red.
- WIX’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FICO’s TA Score shows that 5 TA indicator(s) are bullish while WIX’s TA Score has 4 bullish TA indicator(s).
- FICO’s TA Score: 5 bullish, 5 bearish.
- WIX’s TA Score: 4 bullish, 4 bearish.
Price Growth
FICO (@Packaged Software) experienced а +3.68% price change this week, while WIX (@Computer Communications) price change was -12.37% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.27%. For the same industry, the average monthly price growth was +0.37%, and the average quarterly price growth was -8.09%.
The average weekly price growth across all stocks in the @Computer Communications industry was -1.12%. For the same industry, the average monthly price growth was +2.86%, and the average quarterly price growth was +21.28%.
Reported Earning Dates
FICO is expected to report earnings on Aug 05, 2026.
WIX is expected to report earnings on Aug 12, 2026.
Industries' Descriptions
@Packaged Software (-2.27% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
@Computer Communications (-1.12% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
| FICO | WIX | FICO / WIX | |
| Capitalization | 27.3B | 1.92B | 1,421% |
| EBITDA | 1.16B | -70.34M | -1,653% |
| Gain YTD | -30.251 | -55.809 | 54% |
| P/E Ratio | 37.39 | 62.84 | 60% |
| Revenue | 2.26B | 2.06B | 109% |
| Total Cash | 219M | 2.02B | 11% |
| Total Debt | 3.66B | 1.59B | 230% |
FICO | WIX | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 82 | 59 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 92 Overvalued | 77 Overvalued | |
PROFIT vs RISK RATING 1..100 | 72 | 100 | |
SMR RATING 1..100 | 7 | 100 | |
PRICE GROWTH RATING 1..100 | 60 | 90 | |
P/E GROWTH RATING 1..100 | 94 | 74 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WIX's Valuation (77) in the Internet Software Or Services industry is in the same range as FICO (92) in the Packaged Software industry. This means that WIX’s stock grew similarly to FICO’s over the last 12 months.
FICO's Profit vs Risk Rating (72) in the Packaged Software industry is in the same range as WIX (100) in the Internet Software Or Services industry. This means that FICO’s stock grew similarly to WIX’s over the last 12 months.
FICO's SMR Rating (7) in the Packaged Software industry is significantly better than the same rating for WIX (100) in the Internet Software Or Services industry. This means that FICO’s stock grew significantly faster than WIX’s over the last 12 months.
FICO's Price Growth Rating (60) in the Packaged Software industry is in the same range as WIX (90) in the Internet Software Or Services industry. This means that FICO’s stock grew similarly to WIX’s over the last 12 months.
WIX's P/E Growth Rating (74) in the Internet Software Or Services industry is in the same range as FICO (94) in the Packaged Software industry. This means that WIX’s stock grew similarly to FICO’s over the last 12 months.
| FICO | WIX | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 57% | 3 days ago 74% |
| Stochastic ODDS (%) | 3 days ago 69% | 3 days ago 69% |
| Momentum ODDS (%) | 3 days ago 63% | 3 days ago 76% |
| MACD ODDS (%) | 3 days ago 57% | 3 days ago 84% |
| TrendWeek ODDS (%) | 3 days ago 73% | 3 days ago 79% |
| TrendMonth ODDS (%) | 3 days ago 77% | 3 days ago 76% |
| Advances ODDS (%) | 6 days ago 73% | 14 days ago 76% |
| Declines ODDS (%) | 3 days ago 64% | 4 days ago 79% |
| BollingerBands ODDS (%) | 3 days ago 50% | 3 days ago 74% |
| Aroon ODDS (%) | 3 days ago 74% | 3 days ago 72% |
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FICO and
Correlation & Price change
A.I.dvisor indicates that over the last year, FICO has been loosely correlated with WIX. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if FICO jumps, then WIX could also see price increases.
| Ticker / NAME | Correlation To FICO | 1D Price Change % | ||
|---|---|---|---|---|
| FICO | 100% | -0.52% | ||
| WIX - FICO | 49% Loosely correlated | +4.18% | ||
| CPAY - FICO | 46% Loosely correlated | +1.50% | ||
| COIN - FICO | 45% Loosely correlated | -0.41% | ||
| PANW - FICO | 45% Loosely correlated | +0.03% | ||
| COMP - FICO | 44% Loosely correlated | +1.66% | ||
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WIX and
Correlation & Price change
A.I.dvisor indicates that over the last year, WIX has been loosely correlated with CLSK. These tickers have moved in lockstep 61% of the time. This A.I.-generated data suggests there is some statistical probability that if WIX jumps, then CLSK could also see price increases.
| Ticker / NAME | Correlation To WIX | 1D Price Change % | ||
|---|---|---|---|---|
| WIX | 100% | +4.18% | ||
| CLSK - WIX | 61% Loosely correlated | +1.92% | ||
| COIN - WIX | 61% Loosely correlated | -0.41% | ||
| RIOT - WIX | 59% Loosely correlated | +1.80% | ||
| CRM - WIX | 53% Loosely correlated | -0.34% | ||
| HUBS - WIX | 53% Loosely correlated | +0.83% | ||
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