HNST
Price
$2.69
Change
+$0.06 (+2.28%)
Updated
Nov 26 closing price
Capitalization
300.72M
96 days until earnings call
Intraday BUY SELL Signals
ULTA
Price
$535.16
Change
+$14.14 (+2.71%)
Updated
Nov 26 closing price
Capitalization
24B
7 days until earnings call
Intraday BUY SELL Signals
Interact to see
Advertisement

HNST vs ULTA

Header iconHNST vs ULTA Comparison
Open Charts HNST vs ULTABanner chart's image
Honest Company (The)
Price$2.69
Change+$0.06 (+2.28%)
Volume$2.17M
Capitalization300.72M
Ulta Beauty
Price$535.16
Change+$14.14 (+2.71%)
Volume$508.07K
Capitalization24B
HNST vs ULTA Comparison Chart in %
HNST
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
View a ticker or compare two or three
VS
HNST vs. ULTA commentary
Nov 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HNST is a StrongBuy and ULTA is a StrongBuy.

Interact to see
Advertisement
COMPARISON
Comparison
Nov 27, 2025
Stock price -- (HNST: $2.63 vs. ULTA: $521.02)
Brand notoriety: HNST: Not notable vs. ULTA: Notable
HNST represents the Household/Personal Care, while ULTA is part of the Specialty Stores industry
Current volume relative to the 65-day Moving Average: HNST: 38% vs. ULTA: 137%
Market capitalization -- HNST: $300.72M vs. ULTA: $24B
HNST [@Household/Personal Care] is valued at $300.72M. ULTA’s [@Specialty Stores] market capitalization is $24B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $346.42B to $0. The market cap for tickers in the [@Specialty Stores] industry ranges from $49.71B to $0. The average market capitalization across the [@Household/Personal Care] industry is $20.55B. The average market capitalization across the [@Specialty Stores] industry is $3.87B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HNST’s FA Score shows that 0 FA rating(s) are green whileULTA’s FA Score has 2 green FA rating(s).

  • HNST’s FA Score: 0 green, 5 red.
  • ULTA’s FA Score: 2 green, 3 red.
According to our system of comparison, ULTA is a better buy in the long-term than HNST.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HNST’s TA Score shows that 6 TA indicator(s) are bullish while ULTA’s TA Score has 5 bullish TA indicator(s).

  • HNST’s TA Score: 6 bullish, 2 bearish.
  • ULTA’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, HNST is a better buy in the short-term than ULTA.

Price Growth

HNST (@Household/Personal Care) experienced а -1.50% price change this week, while ULTA (@Specialty Stores) price change was +2.69% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.80%. For the same industry, the average monthly price growth was -6.80%, and the average quarterly price growth was -7.82%.

The average weekly price growth across all stocks in the @Specialty Stores industry was +26.30%. For the same industry, the average monthly price growth was +13.81%, and the average quarterly price growth was +2.50%.

Reported Earning Dates

HNST is expected to report earnings on Mar 03, 2026.

ULTA is expected to report earnings on Dec 04, 2025.

Industries' Descriptions

@Household/Personal Care (+1.80% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Specialty Stores (+26.30% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
Loading...
FUNDAMENTALS
Fundamentals
ULTA($24B) has a higher market cap than HNST($301M). HNST has higher P/E ratio than ULTA: HNST (44.83) vs ULTA (20.54). ULTA YTD gains are higher at: 23.045 vs. HNST (-61.183). ULTA has higher annual earnings (EBITDA): 1.88B vs. HNST (13.9M). ULTA has more cash in the bank: 243M vs. HNST (72.1M). HNST has less debt than ULTA: HNST (17.5M) vs ULTA (2.29B). ULTA has higher revenues than HNST: ULTA (11.7B) vs HNST (390M).
HNSTULTAHNST / ULTA
Capitalization301M24B1%
EBITDA13.9M1.88B1%
Gain YTD-61.18323.045-265%
P/E Ratio44.8320.54218%
Revenue390M11.7B3%
Total Cash72.1M243M30%
Total Debt17.5M2.29B1%
FUNDAMENTALS RATINGS
ULTA: Fundamental Ratings
ULTA
OUTLOOK RATING
1..100
62
VALUATION
overvalued / fair valued / undervalued
1..100
85
Overvalued
PROFIT vs RISK RATING
1..100
37
SMR RATING
1..100
20
PRICE GROWTH RATING
1..100
46
P/E GROWTH RATING
1..100
14
SEASONALITY SCORE
1..100
75

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
HNSTULTA
RSI
ODDS (%)
Bullish Trend 1 day ago
78%
Bullish Trend 1 day ago
83%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
77%
Bullish Trend 1 day ago
78%
Momentum
ODDS (%)
Bearish Trend 1 day ago
90%
Bearish Trend 1 day ago
59%
MACD
ODDS (%)
Bullish Trend 1 day ago
70%
Bullish Trend 1 day ago
80%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
70%
Bullish Trend 1 day ago
73%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
70%
Advances
ODDS (%)
Bullish Trend 1 day ago
67%
Bullish Trend 1 day ago
68%
Declines
ODDS (%)
Bearish Trend 6 days ago
89%
Bearish Trend 7 days ago
60%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
69%
Bullish Trend 1 day ago
73%
Aroon
ODDS (%)
Bearish Trend 1 day ago
89%
Bearish Trend 1 day ago
62%
View a ticker or compare two or three
Interact to see
Advertisement
HNST
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
Interesting Tickers
1D
1W
1M
1Q
6M
1Y
5Y
1 Day
ETFs / NAMEPrice $Chg $Chg %
SMLF74.930.50
+0.67%
iShares U.S. Small-Cap Eq Fac ETF
SFLO29.200.19
+0.67%
VictoryShares Small Cap Fr CA Flw ETF
PFRL49.840.08
+0.16%
PGIM Floating Rate Income ETF
MKAM30.78N/A
N/A
MKAM ETF
NBTR50.88N/A
N/A
Neuberger Berman Total Return Bond ETF

HNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, HNST has been loosely correlated with ELF. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if HNST jumps, then ELF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HNST
1D Price
Change %
HNST100%
+2.28%
ELF - HNST
58%
Loosely correlated
+4.33%
GRWG - HNST
56%
Loosely correlated
+0.65%
RH - HNST
56%
Loosely correlated
-0.11%
FND - HNST
55%
Loosely correlated
+1.09%
CHPT - HNST
54%
Loosely correlated
+1.93%
More

ULTA and

Correlation & Price change

A.I.dvisor indicates that over the last year, ULTA has been loosely correlated with HNST. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if ULTA jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ULTA
1D Price
Change %
ULTA100%
+2.71%
HNST - ULTA
49%
Loosely correlated
+2.28%
ASO - ULTA
47%
Loosely correlated
+3.54%
DKS - ULTA
47%
Loosely correlated
+0.33%
AN - ULTA
46%
Loosely correlated
-2.18%
CPRT - ULTA
45%
Loosely correlated
-0.79%
More