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HUBS vs S
Which Stock Would AI Choose? HubSpot (HUBS) vs. SentinelOne (S) Stock Comparison
Key Takeaways
- HubSpot reported strong Q1 2026 revenue growth of 23% year-over-year to $881 million, exceeding estimates, though the stock declined post-earnings amid broader market caution.
- SentinelOne shares have shown positive year-to-date momentum, trading around $18.71 as of late May 2026 with gains of approximately 25% YTD.
- Both companies operate in high-growth technology sectors—HubSpot in customer relationship management software and SentinelOne in AI-driven cybersecurity—but face different valuation pressures and momentum profiles.
- Recent market activity reflects volatility for HUBS following earnings, while S has maintained relatively steadier short-term performance.
- Sector exposure differs, with HUBS tied to marketing and sales automation trends and S benefiting from ongoing demand for endpoint security solutions.
- Observable factors such as trend consistency and relative positioning provide a basis for comparative analysis between the two equities.
Introduction
Investors and traders evaluating technology stocks often compare companies with complementary yet distinct growth profiles to assess relative value and momentum. HubSpot and SentinelOne represent two such opportunities in the software sector, with one focused on inbound marketing and customer relationship management platforms and the other on AI-powered cybersecurity. This comparison appeals to those seeking insights into performance differentials, business model contrasts, and market sentiment shifts in the current environment. Market participants monitoring SaaS valuations, earnings reactions, and sector rotation may find the analysis relevant for portfolio positioning decisions.
HUBS Overview and Recent Performance
HubSpot, Inc. provides a customer platform that integrates marketing, sales, and service software. In recent weeks, the company delivered Q1 2026 results featuring revenue of $881 million, representing 23% year-over-year growth and a beat on analyst expectations. The stock experienced downward pressure following the report, with notable declines observed in post-earnings trading. Broader market activity has seen the shares trade lower year-to-date amid multiple analyst price target adjustments. Factors influencing recent sentiment include continued emphasis on artificial intelligence features within the platform alongside macroeconomic considerations affecting software spending.
S Overview and Recent Performance
SentinelOne, Inc. develops an AI-powered cybersecurity platform focused on endpoint protection and threat detection. In recent market activity, the stock has exhibited positive year-to-date performance, with shares trading near $18.71 as of late May 2026. The company has benefited from sustained demand in the cybersecurity space. Recent periods have shown resilience relative to broader technology sector movements, supported by product developments and recurring revenue growth. Sentiment remains influenced by competitive positioning in a high-priority security environment and overall market appetite for growth-oriented cybersecurity names.
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Head-to-Head Comparison
HubSpot operates primarily in the customer experience and marketing automation space, deriving growth from subscription-based SaaS models and expansions in artificial intelligence capabilities. SentinelOne concentrates on endpoint security and threat intelligence, capitalizing on persistent enterprise demand for advanced cybersecurity solutions. In terms of recent momentum, HUBS has faced post-earnings volatility while S has recorded steadier year-to-date gains. Risk factors for HUBS include sensitivity to software spending cycles and valuation compression, whereas S contends with competition in the cybersecurity sector and execution on product adoption. Sector exposure places HUBS within broader digital transformation themes and S within critical infrastructure protection. Market sentiment appears differentiated, with HUBS reflecting caution after earnings and S showing relative resilience amid ongoing security concerns.
Tickeron AI Verdict
Based on observable factors including trend consistency, stability metrics, and relative positioning, Tickeron’s AI currently assigns a higher probability of near-term favorability to SentinelOne over HubSpot. The assessment draws from S’s demonstrated short-term momentum and positioning within high-demand cybersecurity themes compared with HUBS’s recent volatility following earnings. Both equities exhibit growth characteristics, yet probabilistic indicators point to a modest edge for S in the prevailing environment, subject to shifts in broader market dynamics.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Hold and S is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HUBS’s FA Score shows that 0 FA rating(s) are green whileS’s FA Score has 1 green FA rating(s).
- HUBS’s FA Score: 0 green, 5 red.
- S’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HUBS’s TA Score shows that 2 TA indicator(s) are bullish while S’s TA Score has 3 bullish TA indicator(s).
- HUBS’s TA Score: 2 bullish, 7 bearish.
- S’s TA Score: 3 bullish, 6 bearish.
Price Growth
HUBS (@Packaged Software) experienced а -11.60% price change this week, while S (@Computer Communications) price change was -6.90% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.27%. For the same industry, the average monthly price growth was +0.37%, and the average quarterly price growth was -8.09%.
The average weekly price growth across all stocks in the @Computer Communications industry was -1.12%. For the same industry, the average monthly price growth was +2.86%, and the average quarterly price growth was +21.28%.
Reported Earning Dates
HUBS is expected to report earnings on Aug 05, 2026.
S is expected to report earnings on Aug 27, 2026.
Industries' Descriptions
@Packaged Software (-2.27% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
@Computer Communications (-1.12% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
| HUBS | S | HUBS / S | |
| Capitalization | 9.62B | 5.09B | 189% |
| EBITDA | 267M | -245.49M | -109% |
| Gain YTD | -53.157 | -1.000 | 5,316% |
| P/E Ratio | 98.94 | N/A | - |
| Revenue | 3.3B | 1.05B | 314% |
| Total Cash | 1.69B | 657M | 257% |
| Total Debt | 247M | 15M | 1,647% |
HUBS | S | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 67 | 72 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 78 Overvalued | 52 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 93 | |
SMR RATING 1..100 | 86 | 97 | |
PRICE GROWTH RATING 1..100 | 65 | 61 | |
P/E GROWTH RATING 1..100 | 96 | 1 | |
SEASONALITY SCORE 1..100 | n/a | 42 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
S's Valuation (52) in the Wireless Telecommunications industry is in the same range as HUBS (78) in the Information Technology Services industry. This means that S’s stock grew similarly to HUBS’s over the last 12 months.
S's Profit vs Risk Rating (93) in the Wireless Telecommunications industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that S’s stock grew similarly to HUBS’s over the last 12 months.
HUBS's SMR Rating (86) in the Information Technology Services industry is in the same range as S (97) in the Wireless Telecommunications industry. This means that HUBS’s stock grew similarly to S’s over the last 12 months.
S's Price Growth Rating (61) in the Wireless Telecommunications industry is in the same range as HUBS (65) in the Information Technology Services industry. This means that S’s stock grew similarly to HUBS’s over the last 12 months.
S's P/E Growth Rating (1) in the Wireless Telecommunications industry is significantly better than the same rating for HUBS (96) in the Information Technology Services industry. This means that S’s stock grew significantly faster than HUBS’s over the last 12 months.
| HUBS | S | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 76% | 2 days ago 83% |
| Stochastic ODDS (%) | 2 days ago 72% | 2 days ago 80% |
| Momentum ODDS (%) | 2 days ago 72% | 2 days ago 86% |
| MACD ODDS (%) | 2 days ago 70% | 2 days ago 88% |
| TrendWeek ODDS (%) | 2 days ago 72% | 2 days ago 78% |
| TrendMonth ODDS (%) | 2 days ago 75% | 2 days ago 76% |
| Advances ODDS (%) | 13 days ago 74% | 23 days ago 76% |
| Declines ODDS (%) | 3 days ago 72% | 3 days ago 79% |
| BollingerBands ODDS (%) | 2 days ago 73% | 4 days ago 71% |
| Aroon ODDS (%) | N/A | 2 days ago 72% |
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HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +0.83% | ||
| CRM - HUBS | 79% Closely correlated | -0.34% | ||
| TEAM - HUBS | 72% Closely correlated | -0.76% | ||
| FRSH - HUBS | 67% Closely correlated | +2.44% | ||
| NOW - HUBS | 66% Closely correlated | -0.90% | ||
| S - HUBS | 66% Loosely correlated | +0.61% | ||
More | ||||
S and
Correlation & Price change
A.I.dvisor indicates that over the last year, S has been loosely correlated with HUBS. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is some statistical probability that if S jumps, then HUBS could also see price increases.