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HUBS vs S
Which Stock Would AI Choose? HubSpot (HUBS) vs. SentinelOne (S) Stock Comparison
Key Takeaways
- HubSpot (HUBS), a CRM platform provider, reported strong Q4 2025 revenue growth of 20%, but its stock has been volatile in recent weeks with a rebound from earlier lows.
- SentinelOne (S), a cybersecurity firm, achieved $1 billion in fiscal 2026 revenue, up 22% year-over-year, with steady share gains amid positive sector sentiment.
- Both stocks operate in the high-growth software sector, but S shows stronger short-term momentum compared to the more erratic HUBS.
- Recent analyst sentiment is bullish for both, with price targets suggesting upside potential amid SaaS rebound.
- S benefits from new AI-driven products like Wayfinder, enhancing its market positioning.
Introduction
This comparison examines HUBS and S, two prominent software stocks navigating a dynamic tech landscape. HubSpot focuses on customer relationship management (CRM), while SentinelOne specializes in AI-powered cybersecurity. Investors and traders interested in SaaS growth plays, particularly those tracking relative performance in marketing automation versus endpoint security, will find value in analyzing their recent trajectories, sector exposures, and momentum signals. With software stocks rebounding amid broader market shifts, understanding their contrasts aids informed positioning.
HUBS Overview and Recent Performance
HubSpot, Inc. (HUBS) delivers an integrated CRM platform for inbound marketing, sales, and customer service, targeting small to mid-sized businesses. In recent market activity, the stock has exhibited volatility, rebounding with gains of around 8% in the latest sessions after earlier declines of about 17% over the prior month. This follows strong Q4 2025 results, where revenue grew 20% year-over-year to contribute to full-year growth of 19%. Sentiment has been influenced by SaaS sector recovery, analyst upgrades like Bank of America’s $300 target, and broader risk-on appetite in tech, though year-to-date pressures persist from macroeconomic caution.
S Overview and Recent Performance
SentinelOne, Inc. (S) provides an AI-driven Singularity Platform for cybersecurity, protecting endpoints, cloud workloads, and identities. Recent weeks have seen steadier performance, with shares posting gains like 2.7% in a session and overall upticks amid positive cybersecurity demand. Fiscal Q4 2026 revenue rose 20% to $271 million, pushing annual revenue past $1 billion for the first time, up 22%. Key drivers include the April 30 launch of Wayfinder Frontier AI services and expanding annual recurring revenue (ARR), bolstering sentiment despite year-to-date flatness.
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Head-to-Head Comparison
HUBS emphasizes CRM scalability for SMBs, driving growth through subscriptions, while S leverages AI for autonomous threat detection in cybersecurity, appealing to enterprises. Recent momentum favors S with consistent gains versus HUBS’ swings, though both benefit from SaaS tailwinds. Risk profiles are elevated for both due to high valuations and sector sensitivity, but S’s newer AI catalysts offer differentiation over HUBS’ established but competitive CRM space. Market sentiment tilts positive, with analysts favoring buys, yet S edges in short-term relative strength amid cybersecurity demand.
Tickeron AI Verdict
Tickeron’s AI currently leans toward S based on trend consistency, recent product catalysts like Wayfinder, and superior short-term momentum relative to HUBS’ volatility. While both exhibit strong revenue trajectories, S’s positioning in high-demand AI cybersecurity suggests higher probability of near-term outperformance, though market shifts could alter dynamics.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Hold and S is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HUBS’s FA Score shows that 0 FA rating(s) are green whileS’s FA Score has 1 green FA rating(s).
- HUBS’s FA Score: 0 green, 5 red.
- S’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HUBS’s TA Score shows that 4 TA indicator(s) are bullish while S’s TA Score has 6 bullish TA indicator(s).
- HUBS’s TA Score: 4 bullish, 5 bearish.
- S’s TA Score: 6 bullish, 4 bearish.
Price Growth
HUBS (@Packaged Software) experienced а +0.53% price change this week, while S (@Computer Communications) price change was +1.63% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -4.73%. For the same industry, the average monthly price growth was -0.94%, and the average quarterly price growth was +43.76%.
The average weekly price growth across all stocks in the @Computer Communications industry was -1.90%. For the same industry, the average monthly price growth was +7.61%, and the average quarterly price growth was +10.99%.
Reported Earning Dates
HUBS is expected to report earnings on Aug 05, 2026.
S is expected to report earnings on May 28, 2026.
Industries' Descriptions
@Packaged Software (-4.73% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
@Computer Communications (-1.90% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
| HUBS | S | HUBS / S | |
| Capitalization | 10.2B | 5.76B | 177% |
| EBITDA | 267M | -254.11M | -105% |
| Gain YTD | -50.566 | 12.400 | -408% |
| P/E Ratio | 104.41 | N/A | - |
| Revenue | 3.3B | 1B | 329% |
| Total Cash | 1.69B | 629M | 269% |
| Total Debt | 247M | 15M | 1,647% |
HUBS | S | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 71 | 23 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 81 Overvalued | 66 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 85 | |
SMR RATING 1..100 | 85 | 96 | |
PRICE GROWTH RATING 1..100 | 91 | 44 | |
P/E GROWTH RATING 1..100 | 95 | 1 | |
SEASONALITY SCORE 1..100 | 50 | 74 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
S's Valuation (66) in the Wireless Telecommunications industry is in the same range as HUBS (81) in the Information Technology Services industry. This means that S’s stock grew similarly to HUBS’s over the last 12 months.
S's Profit vs Risk Rating (85) in the Wireless Telecommunications industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that S’s stock grew similarly to HUBS’s over the last 12 months.
HUBS's SMR Rating (85) in the Information Technology Services industry is in the same range as S (96) in the Wireless Telecommunications industry. This means that HUBS’s stock grew similarly to S’s over the last 12 months.
S's Price Growth Rating (44) in the Wireless Telecommunications industry is somewhat better than the same rating for HUBS (91) in the Information Technology Services industry. This means that S’s stock grew somewhat faster than HUBS’s over the last 12 months.
S's P/E Growth Rating (1) in the Wireless Telecommunications industry is significantly better than the same rating for HUBS (95) in the Information Technology Services industry. This means that S’s stock grew significantly faster than HUBS’s over the last 12 months.
| HUBS | S | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 79% | 2 days ago 89% |
| Stochastic ODDS (%) | 2 days ago 75% | 2 days ago 85% |
| Momentum ODDS (%) | 2 days ago 69% | 4 days ago 80% |
| MACD ODDS (%) | 2 days ago 71% | 2 days ago 71% |
| TrendWeek ODDS (%) | 2 days ago 76% | 2 days ago 75% |
| TrendMonth ODDS (%) | 2 days ago 78% | 2 days ago 76% |
| Advances ODDS (%) | 2 days ago 74% | 2 days ago 75% |
| Declines ODDS (%) | 4 days ago 71% | 5 days ago 79% |
| BollingerBands ODDS (%) | 2 days ago 79% | 2 days ago 90% |
| Aroon ODDS (%) | 2 days ago 74% | 2 days ago 76% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| TAXE | 50.84 | -0.22 | -0.44% |
| T. Rowe Price Intermediate Muncpl IncETF | |||
| IIF | 21.48 | -0.17 | -0.79% |
| Morgan Stanley India Investment Fund | |||
| FVAL | 77.51 | -0.75 | -0.96% |
| Fidelity Value Factor ETF | |||
| IVSS | 27.58 | -0.41 | -1.46% |
| Applied Finance IVS US SMID ETF | |||
| CTEC | 71.84 | -1.08 | -1.48% |
| Global X ClimateTech ETF | |||
HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +8.13% | ||
| CRM - HUBS | 75% Closely correlated | +3.54% | ||
| TEAM - HUBS | 74% Closely correlated | +8.16% | ||
| NOW - HUBS | 66% Closely correlated | +5.05% | ||
| S - HUBS | 66% Loosely correlated | +2.12% | ||
| CLSK - HUBS | 65% Loosely correlated | -6.15% | ||
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