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MAR vs WH
Which Stock Would AI Choose? Marriott International (MAR) vs. Wyndham Hotels & Resorts (WH) Stock Comparison
Key Takeaways
- Scale gap: MAR is the world's largest hotel company by rooms, while WH is the largest hotel franchisor by property count, targeting economy and midscale travelers.
- Momentum contrast: MAR has posted broad-based RevPAR (revenue per available room) growth, while WH's top line has been pressured by international softness and a portfolio transition.
- Business model: Both are asset-light franchises, but MAR carries a larger, more premium global footprint and a far bigger market capitalization.
- Growth drivers: MAR leans on record pipeline signings and loyalty scale; WH emphasizes AI-driven efficiency, ancillary revenue, and room-quality upgrades.
- Risk profile: WH faces concentrated exposure to the Middle East, Germany, and Mexico, whereas MAR's diversification offsets similar regional headwinds.
Introduction
Marriott International (MAR) and Wyndham Hotels & Resorts (WH) are two of the most recognized names in global lodging, yet they serve very different corners of the hospitality market. This stock comparison is relevant for investors evaluating relative performance, market positioning, and growth durability across the asset-light hotel franchise model. MAR operates a sprawling portfolio spanning luxury to select-service brands, while WH concentrates on the economy and midscale segments. Understanding how each company navigates travel demand, development pipelines, and regional risk can help traders and long-term investors weigh which name is better suited to the current market environment.
MAR Overview and Recent Performance
Marriott International is the world's largest hotel company by rooms, managing and franchising over 9,900 properties and nearly 1.8 million rooms globally. In its most recent quarterly results, MAR reported worldwide RevPAR growth of roughly 4%, led by gains in the U.S. & Canada and the Asia-Pacific region. Adjusted earnings per share (EPS) and revenue both exceeded analyst expectations, and adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) rose about 15% year over year.
Recent market activity has favored MAR, with shares advancing steadily over the past year and holding near elevated levels relative to historical valuations. Key drivers of sentiment include a record development pipeline of more than 4,100 properties, resilient fee generation from franchising and management contracts, and a loyalty program approaching 283 million members. Management has raised its full-year outlook, though guidance continues to assume disruption from Middle East conflict. A recent dividend increase and continued share repurchases have also reinforced shareholder returns.
WH Overview and Recent Performance
Wyndham Hotels & Resorts is the world's largest hotel franchising company by property count, with approximately 8,300 hotels across about 100 countries focused on economy and midscale lodging. WH's recent results have been mixed: adjusted EPS beat expectations, but revenue declined year over year, partly due to the absence of pass-through conference revenue and softness in international markets. U.S. RevPAR improved sequentially, supported by infrastructure-related demand in key states, while international RevPAR declined amid Middle East weakness, a portfolio insolvency in Germany, and lower U.S. inbound travel to Mexico.
Sentiment toward WH has been more cautious, with shares trading lower over the trailing year despite a partial rebound after earnings. Management has emphasized portfolio optimization—pruning lower-quality rooms in favor of higher FeePAR (fees per available room) properties—and expanding AI-driven tools that reduce operating costs for franchisees. A development pipeline that has grown for more than 20 consecutive quarters and double-digit ancillary revenue growth provide support, but top-line visibility remains limited in international markets.
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Head-to-Head Comparison
The two companies share an asset-light, fee-based franchise model, but their exposure and growth profiles differ meaningfully. MAR operates across a broader chain-scale spectrum—from luxury brands to select-service—giving it more pricing power and geographic diversification. WH is concentrated in the value-oriented economy and midscale tiers, which are more sensitive to middle-income consumer health but also benefit from infrastructure and drive-to leisure demand.
On growth, MAR's momentum has been steadier, with consistent RevPAR growth across regions and a larger pipeline. WH is investing in a strategic upgrade of its portfolio and leaning on technology and ancillary fees to lift earnings even as reported revenue declines. Risk factors also diverge: WH carries concentrated exposure to the Middle East, Germany's Revo insolvency, and Mexico, whereas MAR's broader footprint softens the impact of any single region. Valuation reflects these differences, with MAR trading at a premium multiple and WH at a more modest level as investors weigh its turnaround trajectory and management's raised guidance.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor MAR over WH in the current environment. MAR exhibits more consistent trend alignment, broader regional strength, a record development pipeline, and firmer earnings momentum, all of which suggest a more stable relative positioning. WH presents an improving but still uneven picture, with U.S. momentum offset by international headwinds and a top-line transition. That said, the verdict is probabilistic rather than definitive; WH's lower valuation and self-help initiatives could close the gap if international trends stabilize.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MAR is a Buy and WH is a Buy.
MAR's Stochastic Oscillator stays in overbought zone for 2 days
Expect a price pull-back in the near future.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for MAR moved out of overbought territory on November 06, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 50 similar instances where the indicator moved out of overbought territory. In 24 of the 50 cases, the stock moved lower in the following days. This puts the odds of a move lower at 48%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.
MAR broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The 10-day moving average for MAR crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
The 50-day moving average for MAR moved above the 200-day moving average on October 13, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +2.06% 3-day Advance, the price is estimated to grow further. Considering data from situations where MAR advanced for three days, in 214 of 322 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.
The Aroon Indicator entered an Uptrend today. In 183 of 312 cases where MAR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 59%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 5 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 7 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 60, placing this stock better than average.
The Tickeron Price Growth Rating for this company is 10 (best 1 - 100 worst), indicating outstanding price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 11 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 43 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MAR's P/B Ratio (-24.000) is slightly lower than the industry average of (1.159). P/E Ratio (42.979) is within average values for comparable stocks, (38.916). Projected Growth (PEG Ratio) (1.793) is also within normal values, averaging (20.230). Dividend Yield (0.007) settles around the average of (0.042) among similar stocks. P/S Ratio (3.341) is also within normal values, averaging (2.766).
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
Momentum Indicator for WH turns positive, indicating new upward trend
WH saw its Momentum Indicator move above the 0 level on November 02, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 87 similar instances where the indicator turned positive. In 55 of the 87 cases, the stock moved higher in the following days. The odds of a move higher are at 63%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for WH just turned positive on November 02, 2026. Looking at past instances where WH's MACD turned positive, the stock continued to rise in 29 of 46 cases over the following month. The odds of a continued upward trend are 63%.
WH moved above its 50-day moving average on October 06, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for WH crossed bullishly above the 50-day moving average on October 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 62%.
Following a +2.51% 3-day Advance, the price is estimated to grow further. Considering data from situations where WH advanced for three days, in 164 of 272 cases, the price rose further within the following month. The odds of a continued upward trend are 60%.
The Aroon Indicator entered an Uptrend today. In 113 of 202 cases where WH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 56%.
Bearish Trend Analysis
The 10-day RSI Indicator for WH moved out of overbought territory on October 22, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 19 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 61%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.
WH broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 8 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating slightly weaker than average sales and a marginally profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 47 (best 1 - 100 worst), indicating fairly steady price growth. WH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.959) is normal, around the industry mean (1.159). P/E Ratio (28.025) is within average values for comparable stocks, (38.916). Projected Growth (PEG Ratio) (0.501) is also within normal values, averaging (20.230). Dividend Yield (0.022) settles around the average of (0.042) among similar stocks. P/S Ratio (3.651) is also within normal values, averaging (2.766).
The Tickeron Profit vs. Risk Rating rating for this company is 96 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 60, placing this stock worse than average.
MAR | WH | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 45 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 43 Fair valued | 75 Overvalued | |
PROFIT vs RISK RATING 1..100 | 7 | 96 | |
SMR RATING 1..100 | 5 | 44 | |
PRICE GROWTH RATING 1..100 | 10 | 47 | |
P/E GROWTH RATING 1..100 | 11 | 8 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MAR's Valuation (43) in the Hotels Or Resorts Or Cruiselines industry is in the same range as WH (75). This means that MAR’s stock grew similarly to WH’s over the last 12 months.
MAR's Profit vs Risk Rating (7) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for WH (96). This means that MAR’s stock grew significantly faster than WH’s over the last 12 months.
MAR's SMR Rating (5) in the Hotels Or Resorts Or Cruiselines industry is somewhat better than the same rating for WH (44). This means that MAR’s stock grew somewhat faster than WH’s over the last 12 months.
MAR's Price Growth Rating (10) in the Hotels Or Resorts Or Cruiselines industry is somewhat better than the same rating for WH (47). This means that MAR’s stock grew somewhat faster than WH’s over the last 12 months.
WH's P/E Growth Rating (8) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (11). This means that WH’s stock grew similarly to MAR’s over the last 12 months.
| MAR | WH | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 48% | 2 days ago 61% |
| Stochastic ODDS (%) | 2 days ago 54% | 2 days ago 58% |
| Momentum ODDS (%) | N/A | 2 days ago 63% |
| MACD ODDS (%) | N/A | 2 days ago 63% |
| TrendWeek ODDS (%) | 2 days ago 65% | 2 days ago 62% |
| TrendMonth ODDS (%) | 2 days ago 64% | 2 days ago 60% |
| Advances ODDS (%) | 4 days ago 66% | 4 days ago 60% |
| Declines ODDS (%) | 2 days ago 49% | 2 days ago 58% |
| BollingerBands ODDS (%) | 2 days ago 44% | 2 days ago 54% |
| Aroon ODDS (%) | 2 days ago 59% | 2 days ago 56% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MAR’s FA Score shows that 4 FA rating(s) are green while WH’s FA Score has 1 green FA rating(s).
- MAR’s FA Score: 4 green, 1 red.
- WH’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MAR’s TA Score shows that 4 TA indicator(s) are bullish while WH’s TA Score has 6 bullish TA indicator(s).
- MAR’s TA Score: 4 bullish, 4 bearish.
- WH’s TA Score: 6 bullish, 4 bearish.
Price Growth
MAR (@Cable/Satellite TV) experienced а +4.30% price change this week, while WH (@Cable/Satellite TV) price change was +2.86% for the same time period.
The average weekly price growth across all stocks in the @Cable/Satellite TV industry was +3.84%. For the same industry, the average monthly price growth was +14.12%, and the average quarterly price growth was +6.93%.
Reported Earning Dates
MAR is expected to report earnings on Feb 16, 2027.
WH is expected to report earnings on Feb 17, 2027.
Industries' Descriptions
@Cable/Satellite TV (+3.84% weekly)Companies that operate paid and subscriber-based broadcast facilities for cable and home satellite systems. Comcast Corp, Charter Communications, Inc. and DISH Network Corporation are some of the biggest cable/satellite TV providers. Customers typically pay a regular monthly fee to cable TV operators for unlimited access to a certain package of channels. Since the rising popularity of online streaming services have increased instances of cord-cutting among consumers, several cable operators have also diversified into internet services to milk the burgeoning appetite for internet-based content.
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MAR and
Correlation & Price change
A.I.dvisor indicates that over the last year, MAR has been closely correlated with H. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if MAR jumps, then H could also see price increases.
| Ticker / NAME | Correlation To MAR | 1D Price Change % | ||
|---|---|---|---|---|
| MAR | 100% | -0.19% | ||
| H - MAR | 73% Closely correlated | +0.29% | ||
| WH - MAR | 55% Loosely correlated | -0.62% | ||
| ATAT - MAR | 29% Poorly correlated | +2.28% | ||
| HTHT - MAR | 25% Poorly correlated | +1.63% | ||
| GHG - MAR | 9% Poorly correlated | +0.80% | ||
More | ||||
WH and
Correlation & Price change
A.I.dvisor indicates that over the last year, WH has been closely correlated with CHH. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is a high statistical probability that if WH jumps, then CHH could also see price increases.
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| RSST | 32.05 | 0.27 | +0.85% |
| Return Stacked U.S. Stocks & Managed Futures ETF (RSST) | |||
| VOXP | 40.23 | N/A | N/A |
| Vox Populi ETF (VOXP) | |||
| ATCL | 22.84 | -0.01 | -0.06% |
| Rex Autocallable Income ETF | |||
| SLYV | 103.86 | -0.45 | -0.43% |
| State Street SPDR S&P 600 Small Cap Value ETF (SLYV) | |||
| FTXR | 41.96 | -0.21 | -0.51% |
| First Trust Nasdaq Transportation ETF (FTXR) | |||