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MAR vs WH
Which Stock Would AI Choose? Marriott International (MAR) vs. Wyndham Hotels & Resorts (WH) Stock Comparison
Key Takeaways
- Different market positions: Marriott International (MAR) dominates premium, upper-upscale, and luxury lodging, while Wyndham Hotels & Resorts (WH) leads the economy and midscale franchise segment.
- Stronger recent momentum for MAR: Marriott has reported broad RevPAR (revenue per available room) growth and raised its full-year outlook, while Wyndham has faced a more mixed demand picture.
- Both are asset-light: Each company generates most of its earnings from franchise and management fees rather than owned real estate, but their scale and brand mix differ sharply.
- Different risk profiles: Wyndham carries idiosyncratic headwinds, including the Revo Hospitality insolvency, while Marriott's key risk is tied to Middle East travel disruption.
- Balance sheet contrast: Marriott runs a larger balance sheet with heavier share repurchases, whereas Wyndham operates at roughly 3.5 times net debt leverage within its stated target range.
Introduction
Investors comparing lodging stocks often weigh scale and premium positioning against value-oriented, franchise-heavy business models. Marriott International (MAR) and Wyndham Hotels & Resorts (WH) sit at opposite ends of that spectrum despite both operating asset-light hotel systems. This stock comparison is relevant for traders and investors evaluating relative performance, market positioning, and how two leading hotel franchisors are navigating the current travel cycle. By examining recent results, growth drivers, and sentiment shifts, readers can better assess which name currently offers more consistent trend strength and which carries greater execution risk.
MAR Overview and Recent Performance
Marriott International (MAR) is the world's largest hotel company, with roughly 1.8 million rooms across more than 9,900 properties and a loyalty base of nearly 283 million Marriott Bonvoy members. Its portfolio skews toward premium, upper-upscale, and luxury brands, and it generates the bulk of earnings from franchise, base management, and incentive management fees.
Recent market activity has been constructive. In its latest quarterly results, Marriott reported worldwide RevPAR growth of about 4.2%, led by the U.S. & Canada and the Asia-Pacific region, even as Middle East conflict weighed on parts of EMEA (Europe, Middle East, and Africa). Adjusted earnings per share (EPS) beat analyst estimates, and management raised its full-year guidance for gross fee revenue, adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization), and adjusted EPS. Development momentum also remained strong, with a record pipeline of more than 4,100 properties and nearly 618,000 rooms. Capital returns have been notable, with more than $1.2 billion returned to shareholders through buybacks and dividends in the early part of the year.
WH Overview and Recent Performance
Wyndham Hotels & Resorts (WH) is one of the world's largest hotel franchising companies, with approximately 8,400 hotels and more than 870,000 rooms across roughly 100 countries. It commands a leading position in the economy and midscale segments, appealing to the everyday traveler through an almost entirely franchised model.
Recent performance has been more uneven. In its most recent quarter, Wyndham posted higher net income and adjusted EBITDA, with adjusted diluted EPS rising on a reported basis, helped by share repurchases and marketing fund variability. U.S. RevPAR improved sequentially, with strength in key states such as Texas, California, and Florida. However, international RevPAR declined, pressured by a sharp Middle East downturn, the Revo Hospitality insolvency in Germany, and softer U.S. inbound travel to Mexico. Net room growth, excluding Revo, held near 4%, and the development pipeline reached a record for a 24th consecutive quarter. Management raised the low end of its full-year revenue outlook, yet the stock has faced recent price softness, reflecting investor caution around portfolio optimization and global demand.
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Head-to-Head Comparison
The clearest contrast between the two companies is their market positioning. Marriott's premium and luxury focus supports higher revenue per room and stronger international pricing power, while Wyndham's economy and midscale orientation offers resilience in value-conscious and drive-to demand but leaves it more exposed to softer consumer budgets and rate sensitivity. In terms of growth drivers, Marriott benefits from a larger global pipeline and faster net room growth, whereas Wyndham leans on conversion activity and ancillary revenue expansion. On risk, Marriott's principal near-term drag is Middle East travel disruption; Wyndham faces more company-specific overhangs, including the Revo insolvency and a higher relative leverage profile. Market sentiment has favored Marriott recently, reflecting its more consistent RevPAR trajectory and upward guidance revisions, even as both names remain tied to the broader travel cycle.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor MAR over WH in the current environment. Marriott currently exhibits more consistent trend strength, broader regional RevPAR growth, rising guidance, and a larger development pipeline, all of which tend to signal steadier relative positioning. Wyndham's improving U.S. trends and record pipeline are positive, but the combination of international softness, the Revo insolvency, and recent share-price weakness introduces greater variability. A probabilistic assessment would therefore tilt toward Marriott for trend consistency and catalyst clarity, while acknowledging that Wyndham's lower valuation and franchise efficiency could appeal to a different risk profile.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MAR is a Hold and WH is a Hold.
MAR's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for MAR turned positive on September 15, 2026. Looking at past instances where MAR's MACD turned positive, the stock continued to rise in 38 of 51 cases over the following month. The odds of a continued upward trend are 75%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on September 16, 2026. You may want to consider a long position or call options on MAR as a result. In 53 of 82 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 65%.
MAR moved above its 50-day moving average on September 28, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for MAR crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 60%.
The 50-day moving average for MAR moved above the 200-day moving average on October 13, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +4.37% 3-day Advance, the price is estimated to grow further. Considering data from situations where MAR advanced for three days, in 214 of 322 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.
The Aroon Indicator entered an Uptrend today. In 182 of 311 cases where MAR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 59%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.
MAR broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 5 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 11 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 62, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 13 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 17 (best 1 - 100 worst), indicating outstanding price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 44 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MAR's P/B Ratio (-22.363) is slightly lower than the industry average of (1.040). P/E Ratio (40.046) is within average values for comparable stocks, (35.855). Projected Growth (PEG Ratio) (1.793) is also within normal values, averaging (20.230). Dividend Yield (0.008) settles around the average of (0.044) among similar stocks. P/S Ratio (3.341) is also within normal values, averaging (2.766).
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
WH's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for WH turned positive on September 23, 2026. Looking at past instances where WH's MACD turned positive, the stock continued to rise in 32 of 46 cases over the following month. The odds of a continued upward trend are 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where WH's RSI Indicator exited the oversold zone, 17 of 28 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 61%.
The Momentum Indicator moved above the 0 level on September 24, 2026. You may want to consider a long position or call options on WH as a result. In 56 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 64%.
WH moved above its 50-day moving average on October 06, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for WH crossed bullishly above the 50-day moving average on October 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 56%.
Following a +4.15% 3-day Advance, the price is estimated to grow further. Considering data from situations where WH advanced for three days, in 163 of 272 cases, the price rose further within the following month. The odds of a continued upward trend are 60%.
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.
WH broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for WH entered a downward trend on September 30, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 9 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating slightly weaker than average sales and a marginally profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 48 (best 1 - 100 worst), indicating fairly steady price growth. WH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 77 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.688) is normal, around the industry mean (1.040). P/E Ratio (27.391) is within average values for comparable stocks, (35.855). Projected Growth (PEG Ratio) (0.501) is also within normal values, averaging (20.230). Dividend Yield (0.023) settles around the average of (0.044) among similar stocks. P/S Ratio (3.651) is also within normal values, averaging (2.766).
The Tickeron Profit vs. Risk Rating rating for this company is 82 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 62, placing this stock worse than average.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
MAR | WH | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 33 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 44 Fair valued | 77 Overvalued | |
PROFIT vs RISK RATING 1..100 | 11 | 82 | |
SMR RATING 1..100 | 5 | 44 | |
PRICE GROWTH RATING 1..100 | 17 | 48 | |
P/E GROWTH RATING 1..100 | 13 | 9 | |
SEASONALITY SCORE 1..100 | 90 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MAR's Valuation (44) in the Hotels Or Resorts Or Cruiselines industry is somewhat better than the same rating for WH (77). This means that MAR’s stock grew somewhat faster than WH’s over the last 12 months.
MAR's Profit vs Risk Rating (11) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for WH (82). This means that MAR’s stock grew significantly faster than WH’s over the last 12 months.
MAR's SMR Rating (5) in the Hotels Or Resorts Or Cruiselines industry is somewhat better than the same rating for WH (44). This means that MAR’s stock grew somewhat faster than WH’s over the last 12 months.
MAR's Price Growth Rating (17) in the Hotels Or Resorts Or Cruiselines industry is in the same range as WH (48). This means that MAR’s stock grew similarly to WH’s over the last 12 months.
WH's P/E Growth Rating (9) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (13). This means that WH’s stock grew similarly to MAR’s over the last 12 months.
| MAR | WH | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 53% | 3 days ago 61% |
| Stochastic ODDS (%) | 3 days ago 54% | 3 days ago 63% |
| Momentum ODDS (%) | 3 days ago 65% | 3 days ago 64% |
| MACD ODDS (%) | 4 days ago 75% | 3 days ago 70% |
| TrendWeek ODDS (%) | 3 days ago 65% | 3 days ago 61% |
| TrendMonth ODDS (%) | 3 days ago 64% | 3 days ago 59% |
| Advances ODDS (%) | 3 days ago 66% | 3 days ago 60% |
| Declines ODDS (%) | 18 days ago 49% | 18 days ago 58% |
| BollingerBands ODDS (%) | 3 days ago 46% | 3 days ago 53% |
| Aroon ODDS (%) | 3 days ago 59% | 3 days ago 65% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MAR’s FA Score shows that 4 FA rating(s) are green while WH’s FA Score has 1 green FA rating(s).
- MAR’s FA Score: 4 green, 1 red.
- WH’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MAR’s TA Score shows that 7 TA indicator(s) are bullish while WH’s TA Score has 6 bullish TA indicator(s).
- MAR’s TA Score: 7 bullish, 4 bearish.
- WH’s TA Score: 6 bullish, 4 bearish.
Price Growth
MAR (@Cable/Satellite TV) experienced а +6.06% price change this week, while WH (@Cable/Satellite TV) price change was +2.08% for the same time period.
The average weekly price growth across all stocks in the @Cable/Satellite TV industry was +1.83%. For the same industry, the average monthly price growth was +3.96%, and the average quarterly price growth was -5.46%.
Reported Earning Dates
MAR is expected to report earnings on Nov 02, 2026.
WH is expected to report earnings on Oct 21, 2026.
Industries' Descriptions
@Cable/Satellite TV (+1.83% weekly)Companies that operate paid and subscriber-based broadcast facilities for cable and home satellite systems. Comcast Corp, Charter Communications, Inc. and DISH Network Corporation are some of the biggest cable/satellite TV providers. Customers typically pay a regular monthly fee to cable TV operators for unlimited access to a certain package of channels. Since the rising popularity of online streaming services have increased instances of cord-cutting among consumers, several cable operators have also diversified into internet services to milk the burgeoning appetite for internet-based content.
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MAR and
Correlation & Price change
A.I.dvisor indicates that over the last year, MAR has been closely correlated with IHG. These tickers have moved in lockstep 74% of the time. This A.I.-generated data suggests there is a high statistical probability that if MAR jumps, then IHG could also see price increases.
| Ticker / NAME | Correlation To MAR | 1D Price Change % | ||
|---|---|---|---|---|
| MAR | 100% | +0.61% | ||
| IHG - MAR | 74% Closely correlated | +0.98% | ||
| WH - MAR | 53% Loosely correlated | +0.29% | ||
| CHH - MAR | 48% Loosely correlated | +1.39% | ||
| ATAT - MAR | 27% Poorly correlated | -0.24% | ||
| HTHT - MAR | 25% Poorly correlated | +1.22% | ||
More | ||||
WH and
Correlation & Price change
A.I.dvisor indicates that over the last year, WH has been closely correlated with CHH. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is a high statistical probability that if WH jumps, then CHH could also see price increases.