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MORN vs TRU
Which Stock Would AI Choose? Morningstar, Inc. (MORN) vs. TransUnion (TRU) Stock Comparison
Key Takeaways
- MORN trades at a lower price-to-earnings (P/E) ratio of about 20 compared to TRU's 31, indicating potential relative value in the investment research space.
- TRU has a larger market capitalization of approximately $14 billion versus MORN's $7 billion, reflecting greater scale in credit data services.
- Both stocks have encountered downward pressure in recent weeks amid broader market volatility, with MORN down significantly from its 52-week high.
- TRU reported stronger-than-expected Q4 2025 revenue, bolstering near-term sentiment.
- MORN exhibits higher profit margins (15%) and return on equity (26%) than TRU (10% and 11%, respectively).
- Financial data providers like these benefit from ongoing demand for analytics, but MORN's lower beta (1.11) suggests relatively less volatility than TRU (1.71).
Introduction
This stock comparison examines MORN and TRU, two leaders in financial data and analytics. Both operate in the information services sector, providing essential insights for investors, lenders, and institutions. Traders seeking exposure to data-driven businesses may find value in evaluating their relative performance, valuations, and market positioning. In the current environment of economic uncertainty and shifting investor sentiment, understanding contrasts in growth drivers, risk profiles, and recent momentum can inform portfolio decisions for those focused on financial technology and services stocks.
MORN Overview and Recent Performance
Morningstar, Inc. (MORN) is a Chicago-based provider of independent investment research, including data, ratings, and analytics on mutual funds, ETFs, stocks, and private markets. Its platforms like Morningstar Direct and PitchBook serve advisors, institutions, and individual investors globally.
In recent market activity, MORN shares have declined sharply from their 52-week high of $316.71, trading around $176 amid broader sector pressures and market corrections. Year-to-date performance reflects a pullback of about 19%, though one-month gains of roughly 7% indicate short-term resilience. Influences include its Q4 and full-year 2025 earnings release, which highlighted steady revenue growth, alongside product launches like the Europe Modern Market 50 Index. Sentiment remains tied to demand for investment tools amid volatile equity markets.
TRU Overview and Recent Performance
TransUnion (TRU), also headquartered in Chicago, delivers credit reporting, analytics, and risk management solutions across U.S. and international markets. It supports financial services, insurance, and retail with consumer data and identity verification tools.
Recent weeks have seen TRU shares pull back from a 52-week high of $99.39, hovering near $73 following mixed market signals. The stock has shown year-to-date gains around 15% in some metrics but faces headwinds from economic slowdown concerns. Key positives include Q4 2025 revenue of $1.17 billion, surpassing estimates by 3.3%, driven by U.S. segment growth. Performance reflects sensitivity to consumer credit trends and interest rate dynamics, with valuation discussions highlighting opportunities post-pullback.
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Head-to-Head Comparison
MORN and TRU both thrive in financial information services but diverge in focus: MORN emphasizes investment research and indexes, while TRU centers on credit bureau data and risk analytics. Growth drivers for TRU include international expansion and U.S. consumer lending recovery, contrasting MORN's reliance on asset management fees and subscription platforms.
Recent momentum shows both under pressure, but MORN’s lower P/E and higher margins offer value trade-offs against TRU’s scale advantages. Risk factors differ: TRU carries higher debt-to-equity (113%) and beta (1.71), exposing it more to rate hikes, versus MORN’s stability. Sector exposure ties them to financials, with sentiment shifting on economic data and earnings beats.
Tickeron AI Verdict
Tickeron’s AI analysis would likely favor MORN in the current environment due to its lower valuation multiples, superior profitability metrics, and lower volatility profile. While TRU benefits from scale and recent earnings strength, MORN’s trend consistency and relative positioning suggest higher probability of outperformance amid market uncertainty.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MORN is a Buy and TRU is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MORN’s FA Score shows that 2 FA rating(s) are green whileTRU’s FA Score has 0 green FA rating(s).
- MORN’s FA Score: 2 green, 3 red.
- TRU’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MORN’s TA Score shows that 4 TA indicator(s) are bullish while TRU’s TA Score has 3 bullish TA indicator(s).
- MORN’s TA Score: 4 bullish, 6 bearish.
- TRU’s TA Score: 3 bullish, 6 bearish.
Price Growth
MORN (@Financial Publishing/Services) experienced а -11.39% price change this week, while TRU (@Financial Publishing/Services) price change was -4.28% for the same time period.
The average weekly price growth across all stocks in the @Financial Publishing/Services industry was -4.86%. For the same industry, the average monthly price growth was -6.55%, and the average quarterly price growth was -18.94%.
Reported Earning Dates
MORN is expected to report earnings on Jul 29, 2026.
TRU is expected to report earnings on Jul 28, 2026.
Industries' Descriptions
@Financial Publishing/Services (-4.86% weekly)The financial publishing /services sector includes companies that provide informational products and services that are of value to investors, financial/analytics professionals and other interested readers. The products include real-time stock quotes, financial news and analyses. Think S&P Global, Inc., Moody`s Corporation, Thomson-Reuters Corp and IHS Markit Ltd. Information is critical in making financial or investment decisions, and what makes this industry’s output relevant at all times, across various economic conditions.
| MORN | TRU | MORN / TRU | |
| Capitalization | 5.83B | 12.4B | 47% |
| EBITDA | 773M | 1.71B | 45% |
| Gain YTD | -29.033 | -24.603 | 118% |
| P/E Ratio | 15.69 | 17.85 | 88% |
| Revenue | 2.51B | 4.73B | 53% |
| Total Cash | 532M | 733M | 73% |
| Total Debt | 1.91B | 5.69B | 34% |
MORN | TRU | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 70 | 19 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 19 Undervalued | 51 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 33 | 56 | |
PRICE GROWTH RATING 1..100 | 79 | 73 | |
P/E GROWTH RATING 1..100 | 93 | 97 | |
SEASONALITY SCORE 1..100 | 85 | 90 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MORN's Valuation (19) in the Financial Publishing Or Services industry is in the same range as TRU (51) in the Miscellaneous Commercial Services industry. This means that MORN’s stock grew similarly to TRU’s over the last 12 months.
MORN's Profit vs Risk Rating (100) in the Financial Publishing Or Services industry is in the same range as TRU (100) in the Miscellaneous Commercial Services industry. This means that MORN’s stock grew similarly to TRU’s over the last 12 months.
MORN's SMR Rating (33) in the Financial Publishing Or Services industry is in the same range as TRU (56) in the Miscellaneous Commercial Services industry. This means that MORN’s stock grew similarly to TRU’s over the last 12 months.
TRU's Price Growth Rating (73) in the Miscellaneous Commercial Services industry is in the same range as MORN (79) in the Financial Publishing Or Services industry. This means that TRU’s stock grew similarly to MORN’s over the last 12 months.
MORN's P/E Growth Rating (93) in the Financial Publishing Or Services industry is in the same range as TRU (97) in the Miscellaneous Commercial Services industry. This means that MORN’s stock grew similarly to TRU’s over the last 12 months.
| MORN | TRU | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 59% | N/A |
| Stochastic ODDS (%) | 2 days ago 63% | 2 days ago 64% |
| Momentum ODDS (%) | 2 days ago 64% | 2 days ago 71% |
| MACD ODDS (%) | 2 days ago 64% | 2 days ago 68% |
| TrendWeek ODDS (%) | 2 days ago 58% | 2 days ago 67% |
| TrendMonth ODDS (%) | 2 days ago 59% | 2 days ago 71% |
| Advances ODDS (%) | 14 days ago 55% | 8 days ago 66% |
| Declines ODDS (%) | 2 days ago 59% | 13 days ago 67% |
| BollingerBands ODDS (%) | 2 days ago 53% | 2 days ago 76% |
| Aroon ODDS (%) | 2 days ago 67% | 2 days ago 64% |
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MORN and
Correlation & Price change
A.I.dvisor indicates that over the last year, MORN has been closely correlated with FDS. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if MORN jumps, then FDS could also see price increases.
| Ticker / NAME | Correlation To MORN | 1D Price Change % | ||
|---|---|---|---|---|
| MORN | 100% | -0.18% | ||
| FDS - MORN | 75% Closely correlated | -1.21% | ||
| JEF - MORN | 64% Loosely correlated | +1.14% | ||
| SF - MORN | 63% Loosely correlated | +0.37% | ||
| SPGI - MORN | 63% Loosely correlated | -0.86% | ||
| PIPR - MORN | 63% Loosely correlated | -0.04% | ||
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TRU and
Correlation & Price change
A.I.dvisor indicates that over the last year, TRU has been loosely correlated with EFX. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if TRU jumps, then EFX could also see price increases.
| Ticker / NAME | Correlation To TRU | 1D Price Change % | ||
|---|---|---|---|---|
| TRU | 100% | -0.26% | ||
| EFX - TRU | 65% Loosely correlated | -0.29% | ||
| SPGI - TRU | 57% Loosely correlated | -0.86% | ||
| MCO - TRU | 56% Loosely correlated | -0.74% | ||
| EXPO - TRU | 51% Loosely correlated | -1.86% | ||
| MORN - TRU | 49% Loosely correlated | -0.18% | ||
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