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MORN vs SF
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MORN is a Hold and SF is a Hold.
MORN in upward trend: price rose above 50-day moving average on October 08, 2026
MORN moved above its 50-day moving average on October 08, 2026 date and that indicates a change from a downward trend to an upward trend. In 31 of 41 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 76%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on MORN as a result. In 45 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 52%.
The Moving Average Convergence Divergence (MACD) for MORN just turned positive on October 07, 2026. Looking at past instances where MORN's MACD turned positive, the stock continued to rise in 26 of 46 cases over the following month. The odds of a continued upward trend are 57%.
Following a +1.89% 3-day Advance, the price is estimated to grow further. Considering data from situations where MORN advanced for three days, in 172 of 309 cases, the price rose further within the following month. The odds of a continued upward trend are 56%.
MORN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 10-day moving average for MORN crossed bearishly below the 50-day moving average on September 28, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 8 of 18 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 44%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MORN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.
The Aroon Indicator for MORN entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 31 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. MORN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.018) is normal, around the industry mean (-5.093). P/E Ratio (18.226) is within average values for comparable stocks, (25.252). Projected Growth (PEG Ratio) (0.770) is also within normal values, averaging (1.780). Dividend Yield (0.010) settles around the average of (0.018) among similar stocks. MORN's P/S Ratio (3.171) is slightly lower than the industry average of (7.166).
The Tickeron PE Growth Rating for this company is 72 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MORN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock worse than average.
SF in downward trend: price dove below 50-day moving average on September 10, 2026
SF moved below its 50-day moving average on September 10, 2026 date and that indicates a change from an upward trend to a downward trend. In 26 of 37 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 70%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day moving average for SF crossed bearishly below the 50-day moving average on September 14, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SF declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 63%.
The Aroon Indicator for SF entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 40 of 59 cases where SF's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 68%.
The Momentum Indicator moved above the 0 level on October 13, 2026. You may want to consider a long position or call options on SF as a result. In 56 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 63%.
The Moving Average Convergence Divergence (MACD) for SF just turned positive on October 08, 2026. Looking at past instances where SF's MACD turned positive, the stock continued to rise in 37 of 49 cases over the following month. The odds of a continued upward trend are 76%.
Following a +0.90% 3-day Advance, the price is estimated to grow further. Considering data from situations where SF advanced for three days, in 243 of 364 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.
SF may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 11 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 15 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.996) is normal, around the industry mean (4.320). P/E Ratio (12.588) is within average values for comparable stocks, (30.932). Projected Growth (PEG Ratio) (0.833) is also within normal values, averaging (0.809). Dividend Yield (0.019) settles around the average of (0.016) among similar stocks. P/S Ratio (2.116) is also within normal values, averaging (16.763).
The Tickeron Profit vs. Risk Rating rating for this company is 57 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is 71 (best 1 - 100 worst), indicating slightly worse than average price growth. SF’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
MORN | SF | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 35 | 10 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 65 Fair valued | 15 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 57 | |
SMR RATING 1..100 | 31 | 11 | |
PRICE GROWTH RATING 1..100 | 42 | 71 | |
P/E GROWTH RATING 1..100 | 72 | 87 | |
SEASONALITY SCORE 1..100 | 75 | 90 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SF's Valuation (15) in the Investment Banks Or Brokers industry is somewhat better than the same rating for MORN (65) in the Financial Publishing Or Services industry. This means that SF’s stock grew somewhat faster than MORN’s over the last 12 months.
SF's Profit vs Risk Rating (57) in the Investment Banks Or Brokers industry is somewhat better than the same rating for MORN (100) in the Financial Publishing Or Services industry. This means that SF’s stock grew somewhat faster than MORN’s over the last 12 months.
SF's SMR Rating (11) in the Investment Banks Or Brokers industry is in the same range as MORN (31) in the Financial Publishing Or Services industry. This means that SF’s stock grew similarly to MORN’s over the last 12 months.
MORN's Price Growth Rating (42) in the Financial Publishing Or Services industry is in the same range as SF (71) in the Investment Banks Or Brokers industry. This means that MORN’s stock grew similarly to SF’s over the last 12 months.
MORN's P/E Growth Rating (72) in the Financial Publishing Or Services industry is in the same range as SF (87) in the Investment Banks Or Brokers industry. This means that MORN’s stock grew similarly to SF’s over the last 12 months.
| MORN | SF | |
|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 88% |
| Stochastic ODDS (%) | 1 day ago 69% | 1 day ago 68% |
| Momentum ODDS (%) | 1 day ago 52% | 1 day ago 63% |
| MACD ODDS (%) | 1 day ago 57% | 1 day ago 76% |
| TrendWeek ODDS (%) | 1 day ago 53% | 1 day ago 63% |
| TrendMonth ODDS (%) | 1 day ago 52% | 1 day ago 65% |
| Advances ODDS (%) | 6 days ago 56% | 6 days ago 67% |
| Declines ODDS (%) | 16 days ago 61% | 1 day ago 63% |
| BollingerBands ODDS (%) | 1 day ago 59% | 1 day ago 74% |
| Aroon ODDS (%) | 1 day ago 65% | 1 day ago 65% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MORN’s FA Score shows that 1 FA rating(s) are green while SF’s FA Score has 2 green FA rating(s).
- MORN’s FA Score: 1 green, 4 red.
- SF’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MORN’s TA Score shows that 5 TA indicator(s) are bullish while SF’s TA Score has 6 bullish TA indicator(s).
- MORN’s TA Score: 5 bullish, 4 bearish.
- SF’s TA Score: 6 bullish, 4 bearish.
Price Growth
MORN (@Financial Publishing/Services) experienced а +4.44% price change this week, while SF (@Investment Banks/Brokers) price change was -0.60% for the same time period.
The average weekly price growth across all stocks in the @Financial Publishing/Services industry was +1.94%. For the same industry, the average monthly price growth was +0.88%, and the average quarterly price growth was +2.14%.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -6.42%. For the same industry, the average monthly price growth was -5.44%, and the average quarterly price growth was -10.00%.
Reported Earning Dates
MORN is expected to report earnings on Oct 28, 2026.
SF is expected to report earnings on Oct 28, 2026.
Industries' Descriptions
@Financial Publishing/Services (+1.94% weekly)The financial publishing /services sector includes companies that provide informational products and services that are of value to investors, financial/analytics professionals and other interested readers. The products include real-time stock quotes, financial news and analyses. Think S&P Global, Inc., Moody`s Corporation, Thomson-Reuters Corp and IHS Markit Ltd. Information is critical in making financial or investment decisions, and what makes this industry’s output relevant at all times, across various economic conditions.
@Investment Banks/Brokers (-6.42% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
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|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| SCZ | 83.95 | 0.33 | +0.39% |
| iShares MSCI EAFE Small-Cap ETF (SCZ) | |||
| DBND | 43.50 | 0.03 | +0.07% |
| DoubleLine Opportunistic Core Bond ETF (DBND) | |||
| IRE | 6.44 | -0.02 | -0.31% |
| Defiance Daily Target 2X Long IREN ETF (IRE) | |||
| MFMO | 23.01 | -0.10 | -0.42% |
| Motley Fool Momentum Factor ETF (MFMO) | |||
| PJIO | 61.40 | -0.97 | -1.56% |
| PGIM Jennison Focused International Equity ETF (PJIO) | |||
MORN and
Correlation & Price change
A.I.dvisor indicates that over the last year, MORN has been loosely correlated with JEF. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if MORN jumps, then JEF could also see price increases.
| Ticker / NAME | Correlation To MORN | 1D Price Change % | ||
|---|---|---|---|---|
| MORN | 100% | +0.03% | ||
| JEF - MORN | 64% Loosely correlated | -0.33% | ||
| SF - MORN | 63% Loosely correlated | -0.49% | ||
| PIPR - MORN | 63% Loosely correlated | -1.59% | ||
| SPGI - MORN | 63% Loosely correlated | -0.53% | ||
| GS - MORN | 62% Loosely correlated | -0.23% | ||
More | ||||
SF and
Correlation & Price change
A.I.dvisor indicates that over the last year, SF has been closely correlated with RJF. These tickers have moved in lockstep 87% of the time. This A.I.-generated data suggests there is a high statistical probability that if SF jumps, then RJF could also see price increases.