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NKE vs OXM
Which Stock Would AI Choose? Nike (NKE) vs. Oxford Industries (OXM) Stock Comparison
Key Takeaways
- NKE is a global athletic footwear and apparel leader navigating a multi-year turnaround, while OXM is a small-cap lifestyle apparel portfolio spanning Tommy Bahama, Lilly Pulitzer, Johnny Was, and Southern Tide.
- Both names have faced recent selling pressure, but NKE benefits from scale, a stronger balance sheet, and an inflecting North American business, whereas OXM is contending with concentrated, brand-specific execution challenges.
- NKE carries a dividend yield near 4% backed by 24 consecutive annual increases; OXM shows a much higher yield (near 10%) that reflects elevated risk rather than underlying strength.
- OXM has trimmed guidance on persistent Lilly Pulitzer weakness, while NKE has guided to a high-single-digit revenue decline for its current fiscal year — similar near-term pressure, but very different risk profiles.
- Tickeron AI Verdict: NKE is the favored ticker in this comparison, based on trend consistency, balance sheet stability, and a broader, more diversified growth framework.
- For deeper context, explore NKE Major News and NKE Today's Price Move, or OXM Major News and OXM Today's Price Move.
- Discover curated trading strategies powered by AI on the Trending AI Robots page.
Introduction
Investors evaluating consumer discretionary names often weigh scale and turnaround potential against niche-brand value. This stock comparison puts NKE — the global athletic apparel heavyweight — alongside OXM, a much smaller operator of established lifestyle apparel brands. Both companies are working through periods of soft demand and strategic resetting, yet their market positioning, balance sheets, and risk profiles diverge sharply. Growth-oriented traders, income-focused investors, and those assessing relative performance across the apparel sector may find this contrast instructive. The goal here is to examine observable trends, catalysts, and sentiment rather than to issue a recommendation.
NKE Overview and Recent Performance
NKE, the world's largest athletic footwear and apparel company, remains in the middle of a well-documented turnaround under returning CEO Elliott Hill. In recent weeks, the stock has traded in the upper $30s to low $40s range, well below its 52-week high and reflecting a substantial year-to-date decline. Recent market activity has been shaped by a fiscal 2027 outlook guiding to a high-single-digit revenue decline, driven in part by a deliberate reset of the Greater China business, which has contracted at a double-digit rate. Offsetting this, North America — the company's largest market — has returned to growth, and the wholesale channel has rebounded as NKE rebuilds retail partnerships. A $2.5 billion cost-savings program ("Pace") and a planned investor day signal ongoing restructuring. Despite top-line pressure, the company maintains strong cash generation, a rising dividend, and a gross margin that has held up better than sales.
OXM Overview and Recent Performance
OXM, Oxford Industries, designs and markets lifestyle apparel across several brands, with Tommy Bahama as its largest. In recent weeks, the stock has traded near the low end of its 52-week range, reflecting a meaningful year-to-date decline and a market capitalization below roughly $500 million. Performance has been bifurcated: Tommy Bahama has delivered positive comparable sales and improved gross margin, while Lilly Pulitzer has struggled with merchandising and assortment missteps, and Johnny Was remains in a profitability-focused turnaround. Management has lowered full-year guidance in response to softer demand and elevated promotional activity at Lilly Pulitzer. A high dividend yield (near 10%) and reduced debt from improved cash flow stand out, but the company's earnings picture is pressured, and the path to a sustained recovery depends on brand-specific fixes that take time to implement.
Trending AI Robots
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Head-to-Head Comparison
The most striking contrast between NKE and OXM is scale and diversification. NKE operates globally with a diversified portfolio across footwear, apparel, and direct-to-consumer and wholesale channels, giving it multiple levers for recovery. OXM, by contrast, is far more concentrated, with results swinging on a handful of brands and a heavier dependence on discretionary consumer spending and travel-adjacent lifestyles. On growth drivers, NKE leans on a North American inflection and a reset of its China and digital businesses, while OXM depends on stabilizing Lilly Pulitzer and extending Tommy Bahama's momentum. Risk profiles also differ: NKE carries a strong balance sheet and consistent dividend growth, whereas OXM's elevated yield and smaller float reflect greater sensitivity to execution missteps and market sentiment.
Tickeron AI Verdict
Based on observable factors — trend consistency, balance sheet stability, diversification, and the breadth of potential catalysts — Tickeron's AI would likely favor NKE over OXM in the current environment. NKE offers a more resilient financial foundation, an improving North American segment, and a wider array of structural levers, even as near-term revenue guidance remains soft. OXM presents a higher-yielding but more concentrated and execution-sensitive profile. This reflects a probabilistic read of relative positioning rather than a definitive forecast, and conditions can shift as new data emerges.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NKE is a Hold and OXM is a Hold.
Aroon Indicator for NKE shows an upward move is likely
NKE's Aroon Indicator triggered a bullish signal on November 11, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 149 similar instances where the Aroon Indicator showed a similar pattern. In 81 of the 149 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 54%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on NKE as a result. In 48 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.
The Moving Average Convergence Divergence (MACD) for NKE just turned positive on October 08, 2026. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in 20 of 42 cases over the following month. The odds of a continued upward trend are 48%.
NKE moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for NKE crossed bullishly above the 50-day moving average on October 26, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 53%.
Following a +1.82% 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in 140 of 263 cases, the price rose further within the following month. The odds of a continued upward trend are 53%.
Bearish Trend Analysis
The 10-day RSI Indicator for NKE moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 15 similar instances where the indicator moved out of overbought territory. In 9 of the 15 cases, the stock moved lower in the following days. This puts the odds of a move lower at 60%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 38 of 54 cases where NKE's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 70%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
NKE broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.851) is normal, around the industry mean (2.998). P/E Ratio (18.376) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (1.427) is also within normal values, averaging (0.949). Dividend Yield (0.042) settles around the average of (0.057) among similar stocks. P/S Ratio (1.142) is also within normal values, averaging (1.162).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
OXM's RSI Indicator leaves overbought zone
The 10-day RSI Oscillator for OXM moved out of overbought territory on November 05, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 12 instances where the indicator moved out of the overbought zone. In 12 of the 12 cases the stock moved lower in the days that followed. This puts the odds of a move down at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 46 of 63 cases where OXM's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 73%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where OXM declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
OXM broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 13, 2026. You may want to consider a long position or call options on OXM as a result. In 63 of 94 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.
OXM moved above its 50-day moving average on November 04, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for OXM crossed bullishly above the 50-day moving average on November 05, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 20 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
Following a +1.89% 3-day Advance, the price is estimated to grow further. Considering data from situations where OXM advanced for three days, in 218 of 309 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 90 of 155 cases where OXM Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 58%.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 2 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.779) is normal, around the industry mean (2.911). OXM's P/E Ratio (-69.881) is considerably lower than the industry average of (14.016). Projected Growth (PEG Ratio) (0.130) is also within normal values, averaging (0.686). Dividend Yield (0.095) settles around the average of (0.328) among similar stocks. P/S Ratio (0.297) is also within normal values, averaging (0.827).
The Tickeron Seasonality Score of 42 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 57 (best 1 - 100 worst), indicating fairly steady price growth. OXM’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 91 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. OXM’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
NKE | OXM | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 21 | 68 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 63 Fair valued | 2 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 44 | 91 | |
PRICE GROWTH RATING 1..100 | 56 | 57 | |
P/E GROWTH RATING 1..100 | 87 | 100 | |
SEASONALITY SCORE 1..100 | 75 | 42 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
OXM's Valuation (2) in the Apparel Or Footwear industry is somewhat better than the same rating for NKE (63). This means that OXM’s stock grew somewhat faster than NKE’s over the last 12 months.
OXM's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as NKE (100). This means that OXM’s stock grew similarly to NKE’s over the last 12 months.
NKE's SMR Rating (44) in the Apparel Or Footwear industry is somewhat better than the same rating for OXM (91). This means that NKE’s stock grew somewhat faster than OXM’s over the last 12 months.
NKE's Price Growth Rating (56) in the Apparel Or Footwear industry is in the same range as OXM (57). This means that NKE’s stock grew similarly to OXM’s over the last 12 months.
NKE's P/E Growth Rating (87) in the Apparel Or Footwear industry is in the same range as OXM (100). This means that NKE’s stock grew similarly to OXM’s over the last 12 months.
| NKE | OXM | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 60% | 1 day ago 90% |
| Stochastic ODDS (%) | 1 day ago 70% | 1 day ago 73% |
| Momentum ODDS (%) | 1 day ago 54% | 1 day ago 67% |
| MACD ODDS (%) | 3 days ago 48% | N/A |
| TrendWeek ODDS (%) | 1 day ago 69% | 1 day ago 75% |
| TrendMonth ODDS (%) | 1 day ago 53% | 1 day ago 65% |
| Advances ODDS (%) | 10 days ago 53% | 23 days ago 71% |
| Declines ODDS (%) | 1 day ago 72% | 1 day ago 73% |
| BollingerBands ODDS (%) | 1 day ago 85% | 1 day ago 83% |
| Aroon ODDS (%) | 1 day ago 54% | 1 day ago 58% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
NKE’s FA Score shows that 0 FA rating(s) are green while OXM’s FA Score has 1 green FA rating(s).
- NKE’s FA Score: 0 green, 5 red.
- OXM’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
NKE’s TA Score shows that 6 TA indicator(s) are bullish while OXM’s TA Score has 6 bullish TA indicator(s).
- NKE’s TA Score: 6 bullish, 4 bearish.
- OXM’s TA Score: 6 bullish, 4 bearish.
Price Growth
NKE (@Wholesale Distributors) experienced а +0.49% price change this week, while OXM (@Apparel/Footwear) price change was +4.01% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +32.20%. For the same industry, the average monthly price growth was +35.29%, and the average quarterly price growth was +15.75%.
Reported Earning Dates
NKE is expected to report earnings on Dec 17, 2026.
OXM is expected to report earnings on Dec 09, 2026.
Industries' Descriptions
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+32.20% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
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NKE and
Correlation & Price change
A.I.dvisor indicates that over the last year, NKE has been loosely correlated with COLM. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if NKE jumps, then COLM could also see price increases.
| Ticker / NAME | Correlation To NKE | 1D Price Change % | ||
|---|---|---|---|---|
| NKE | 100% | -0.91% | ||
| COLM - NKE | 56% Loosely correlated | -0.10% | ||
| UA - NKE | 53% Loosely correlated | -3.20% | ||
| LEVI - NKE | 52% Loosely correlated | -1.23% | ||
| UAA - NKE | 51% Loosely correlated | -2.91% | ||
| OXM - NKE | 50% Loosely correlated | -0.31% | ||
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OXM and
Correlation & Price change
A.I.dvisor indicates that over the last year, OXM has been loosely correlated with SHOO. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if OXM jumps, then SHOO could also see price increases.