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UA vs WWW
Which Stock Would AI Choose? Under Armour (UA) vs. Wolverine World Wide (WWW) Stock Comparison
Key Takeaways
- Under Armour (UA) remains in the middle of a multi-year turnaround, with revenue still declining while profitability shows early signs of stabilization.
- Wolverine World Wide (WWW) is further along in its transformation, reporting revenue growth, meaningful margin expansion, and steady debt reduction in recent periods.
- The core contrast is momentum: UA is still working through restructuring costs and tariff pressure, while WWW is generating broader, more consistent growth across its lead brands.
- Tickeron AI Verdict: On the basis of trend consistency, relative positioning, and improving fundamentals, the AI framework currently favors Wolverine World Wide (WWW).
- For more detail on each name, explore UA Major News, UA Today's Price Move, WWW Major News, and WWW Today's Price Move.
- To see how AI is currently trading these and thousands of other tickers, explore the Trending AI Robots.
Introduction
Investors evaluating the consumer footwear and apparel sector often weigh recovery stories against names already demonstrating momentum. This stock comparison pairs two well-known U.S.-based companies at different stages of their turnarounds: UA (Under Armour, Inc.), the Baltimore athletic-performance brand, and WWW (Wolverine World Wide, Inc.), the Michigan-based owner of brands such as Merrell, Saucony, and Sweaty Betty. Both face shared pressures, including tariffs and a choppy consumer environment, yet their relative performance has diverged. This analysis is most relevant to traders and investors weighing turnaround optionality against demonstrated execution, and to those assessing which name offers the stronger risk-reward profile in the current market environment.
UA Overview and Recent Performance
UA, or Under Armour, is a global developer and distributor of athletic performance apparel, footwear, and accessories. In recent quarters, the company has been executing a strategic reset focused on product simplification, tighter inventories, and a category-led operating model. Revenue has declined on a year-over-year basis for more than two years, a trend management attributes to deliberate reductions in promotional activity and a more disciplined distribution strategy.
Recent market activity has shown a more constructive tone. Under Armour delivered better-than-expected adjusted earnings per share (EPS, a measure of profit allocated to each share) in its most recent reported quarter, helped by operational simplification and inventory management, even as sales continued to fall. Management has raised its full-year adjusted EPS outlook, and gross margin has benefited from supply-chain savings, partially offset by higher U.S. tariffs. At the same time, the company has flagged ongoing softness in footwear and North America, and the cost of its restructuring plan has risen. A CFO (chief financial officer) transition was also announced, adding a layer of leadership change. The result is a picture of stabilizing profitability against a still-contracting top line.
WWW Overview and Recent Performance
WWW, or Wolverine World Wide, designs and markets a portfolio of footwear and apparel brands across performance, lifestyle, and work categories. Its core names include Merrell (hiking and outdoor), Saucony (running), and Sweaty Betty (women's activewear). Unlike Under Armour, Wolverine has moved past the heavy-lifting phase of its own turnaround and is now reporting top-line growth.
In its most recent fiscal year, Wolverine grew revenue by roughly 7%, expanded gross margin by several hundred basis points (a basis point is one-hundredth of a percentage point), and increased adjusted EPS by more than 50%. The Active Group, led by Merrell and a record year at Saucony, drove the gains, while the Wolverine work brand continued a deliberate U.S. marketplace reset. The company also strengthened its balance sheet, reducing net debt by tens of millions of dollars and repurchasing shares. Looking ahead, management has guided to continued revenue growth, though it has flagged an estimated tariff impact that is expected to pressure gross margin in the coming year. Overall, Wolverine's momentum reflects a portfolio whose lead brands are expanding while lagging segments are being repositioned.
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Head-to-Head Comparison
Under Armour and Wolverine operate in adjacent but distinct parts of the consumer market. UA is a single-brand athletic-performance company heavily exposed to North American wholesale, where it competes against larger rivals such as Nike and Lululemon. WWW is a diversified brand portfolio spanning performance running, outdoor, and work categories, with a more balanced geographic mix between the U.S. and international markets.
The growth profiles differ sharply. Under Armour is still contracting on the top line, with its improving earnings story driven primarily by cost discipline, SKU (stock-keeping unit) rationalization, and margin initiatives rather than revenue expansion. Wolverine, by contrast, is growing revenue while also expanding margins, a combination that generally signals healthier underlying demand. Both face tariff headwinds, but Wolverine has paired those pressures with pricing actions and product cost savings that have preserved profitability, whereas Under Armour's gross margin has been more vulnerable to the tariff impact.
From a risk standpoint, Under Armour carries execution risk tied to its still-unfinished turnaround and leadership transition. Wolverine carries its own risks, including a still-declining work segment and dependence on wholesale channels. On market sentiment, Wolverine has benefited from consecutive earnings beats and analyst upgrades, while Under Armour has drawn a more mixed reaction, reflecting both optimism about stabilization and caution about sustained revenue declines.
Tickeron AI Verdict
Weighing the observable factors, Tickeron's AI framework would likely favor WWW over UA at this juncture. Wolverine demonstrates a more consistent combination of revenue growth, margin expansion, and balance-sheet improvement, with momentum concentrated in its strongest brands. Under Armour's progress is real but earlier-stage, with revenue still declining and the profitability recovery yet to be fully validated. On a probabilistic basis, the AI tends to favor names showing confirmed trend consistency and clearer catalysts over those still working through restructuring. This assessment reflects relative positioning and observable momentum rather than a prediction of future returns, and conditions can shift as new data emerges.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is UA is a Buy and WWW is a Buy.
UA's RSI Indicator recovers from oversold territory
The RSI Indicator for UA moved out of oversold territory on September 30, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 42 similar instances when the indicator left oversold territory. In 33 of the 42 cases the stock moved higher. This puts the odds of a move higher at 79%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 29, 2026. You may want to consider a long position or call options on UA as a result. In 48 of 76 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 63%.
The Moving Average Convergence Divergence (MACD) for UA just turned positive on October 01, 2026. Looking at past instances where UA's MACD turned positive, the stock continued to rise in 34 of 46 cases over the following month. The odds of a continued upward trend are 74%.
UA moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +7.25% 3-day Advance, the price is estimated to grow further. Considering data from situations where UA advanced for three days, in 190 of 280 cases, the price rose further within the following month. The odds of a continued upward trend are 68%.
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where UA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
UA broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for UA entered a downward trend on October 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 31 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.528) is normal, around the industry mean (2.884). P/E Ratio (-4.417) is within average values for comparable stocks, (14.892). Projected Growth (PEG Ratio) (1.073) is also within normal values, averaging (0.686). Dividend Yield (0.000) settles around the average of (0.383) among similar stocks. P/S Ratio (0.423) is also within normal values, averaging (0.827).
The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating fairly steady price growth. UA’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 97 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. UA’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock worse than average.
WWW in upward trend: 10-day moving average broke above 50-day moving average on October 22, 2026
The 10-day moving average for WWW crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on WWW as a result. In 73 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 76%.
The Moving Average Convergence Divergence (MACD) for WWW just turned positive on October 15, 2026. Looking at past instances where WWW's MACD turned positive, the stock continued to rise in 42 of 51 cases over the following month. The odds of a continued upward trend are 82%.
WWW moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +4.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where WWW advanced for three days, in 214 of 284 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WWW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
WWW broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for WWW entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 36 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating steady price growth. WWW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 45 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.910) is normal, around the industry mean (2.923). P/E Ratio (16.719) is within average values for comparable stocks, (12.259). Projected Growth (PEG Ratio) (0.220) is also within normal values, averaging (0.949). Dividend Yield (0.019) settles around the average of (0.052) among similar stocks. P/S Ratio (0.812) is also within normal values, averaging (1.162).
The Tickeron PE Growth Rating for this company is 77 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WWW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
UA | WWW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 24 | 69 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 31 Undervalued | 45 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 97 | 36 | |
PRICE GROWTH RATING 1..100 | 58 | 44 | |
P/E GROWTH RATING 1..100 | 97 | 77 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
UA's Valuation (31) in the Apparel Or Footwear industry is in the same range as WWW (45). This means that UA’s stock grew similarly to WWW’s over the last 12 months.
UA's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as WWW (100). This means that UA’s stock grew similarly to WWW’s over the last 12 months.
WWW's SMR Rating (36) in the Apparel Or Footwear industry is somewhat better than the same rating for UA (97). This means that WWW’s stock grew somewhat faster than UA’s over the last 12 months.
WWW's Price Growth Rating (44) in the Apparel Or Footwear industry is in the same range as UA (58). This means that WWW’s stock grew similarly to UA’s over the last 12 months.
WWW's P/E Growth Rating (77) in the Apparel Or Footwear industry is in the same range as UA (97). This means that WWW’s stock grew similarly to UA’s over the last 12 months.
| UA | WWW | |
|---|---|---|
| RSI ODDS (%) | 5 days ago 79% | N/A |
| Stochastic ODDS (%) | 2 days ago 79% | 2 days ago 80% |
| Momentum ODDS (%) | 2 days ago 63% | 2 days ago 76% |
| MACD ODDS (%) | 2 days ago 74% | 2 days ago 82% |
| TrendWeek ODDS (%) | 2 days ago 70% | 2 days ago 77% |
| TrendMonth ODDS (%) | 2 days ago 71% | 2 days ago 80% |
| Advances ODDS (%) | 6 days ago 68% | 2 days ago 75% |
| Declines ODDS (%) | 9 days ago 78% | 7 days ago 76% |
| BollingerBands ODDS (%) | 2 days ago 70% | 2 days ago 75% |
| Aroon ODDS (%) | 2 days ago 81% | 2 days ago 87% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
UA’s FA Score shows that 1 FA rating(s) are green while WWW’s FA Score has 0 green FA rating(s).
- UA’s FA Score: 1 green, 4 red.
- WWW’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
UA’s TA Score shows that 7 TA indicator(s) are bullish while WWW’s TA Score has 5 bullish TA indicator(s).
- UA’s TA Score: 7 bullish, 3 bearish.
- WWW’s TA Score: 5 bullish, 4 bearish.
Price Growth
UA (@Apparel/Footwear) experienced а +12.97% price change this week, while WWW (@Wholesale Distributors) price change was +9.80% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +1.96%. For the same industry, the average monthly price growth was +5.15%, and the average quarterly price growth was -1.59%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was +8.94%. For the same industry, the average monthly price growth was +5.71%, and the average quarterly price growth was +6.29%.
Reported Earning Dates
UA is expected to report earnings on Nov 06, 2026.
WWW is expected to report earnings on Nov 12, 2026.
Industries' Descriptions
@Apparel/Footwear (+1.96% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
@Wholesale Distributors (+8.94% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
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UA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UA has been closely correlated with UAA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UA jumps, then UAA could also see price increases.
WWW and
Correlation & Price change
A.I.dvisor indicates that over the last year, WWW has been loosely correlated with RL. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if WWW jumps, then RL could also see price increases.