QNST
Price
$13.16
Change
+$0.17 (+1.31%)
Updated
Jun 23, 04:59 PM (EDT)
Capitalization
755.98M
50 days until earnings call
Intraday BUY SELL Signals
WPP
Price
$16.93
Change
-$1.11 (-6.16%)
Updated
Jun 23, 04:59 PM (EDT)
Capitalization
3.89B
38 days until earnings call
Intraday BUY SELL Signals
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QNST vs WPP

QNST vs WPP Comparison Chart in %
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VS
QNST vs. WPP commentary
Jun 24, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is QNST is a Buy and WPP is a Hold.

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COMPARISON
Comparison
Jun 24, 2026
Stock price -- (QNST: $12.99 vs. WPP: $18.03)
Brand notoriety: QNST and WPP are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: QNST: 77% vs. WPP: 108%
Market capitalization -- QNST: $746.22M vs. WPP: $3.87B
QNST [@Advertising/Marketing Services] is valued at $746.22M. WPP’s [@Advertising/Marketing Services] market capitalization is $3.87B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $157.69B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.14B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

QNST’s FA Score shows that 0 FA rating(s) are green whileWPP’s FA Score has 1 green FA rating(s).

  • QNST’s FA Score: 0 green, 5 red.
  • WPP’s FA Score: 1 green, 4 red.
According to our system of comparison, QNST is a better buy in the long-term than WPP.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

QNST’s TA Score shows that 6 TA indicator(s) are bullish while WPP’s TA Score has 3 bullish TA indicator(s).

  • QNST’s TA Score: 6 bullish, 2 bearish.
  • WPP’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, QNST is a better buy in the short-term than WPP.

Price Growth

QNST (@Advertising/Marketing Services) experienced а +4.25% price change this week, while WPP (@Advertising/Marketing Services) price change was -3.79% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.68%. For the same industry, the average monthly price growth was +6.84%, and the average quarterly price growth was -0.49%.

Reported Earning Dates

QNST is expected to report earnings on Aug 12, 2026.

WPP is expected to report earnings on Jul 31, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-1.68% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($3.89B) has a higher market cap than QNST($756M). QNST has higher P/E ratio than WPP: QNST (11.60) vs WPP (7.39). QNST YTD gains are higher at: -9.603 vs. WPP (-15.115). WPP has higher annual earnings (EBITDA): 930M vs. QNST (42.8M). WPP has higher revenues than QNST: WPP (13.6B) vs QNST (1.18B).
QNSTWPPQNST / WPP
Capitalization756M3.89B19%
EBITDA42.8M930M5%
Gain YTD-9.603-15.11564%
P/E Ratio11.607.39157%
Revenue1.18B13.6B9%
Total Cash102MN/A-
Total Debt75.6MN/A-
FUNDAMENTALS RATINGS
QNST vs WPP: Fundamental Ratings
QNST
WPP
OUTLOOK RATING
1..100
3715
VALUATION
overvalued / fair valued / undervalued
1..100
72
Overvalued
12
Undervalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
4096
PRICE GROWTH RATING
1..100
5057
P/E GROWTH RATING
1..100
10088
SEASONALITY SCORE
1..100
5090

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (12) in the Advertising Or Marketing Services industry is somewhat better than the same rating for QNST (72). This means that WPP’s stock grew somewhat faster than QNST’s over the last 12 months.

WPP's Profit vs Risk Rating (100) in the Advertising Or Marketing Services industry is in the same range as QNST (100). This means that WPP’s stock grew similarly to QNST’s over the last 12 months.

QNST's SMR Rating (40) in the Advertising Or Marketing Services industry is somewhat better than the same rating for WPP (96). This means that QNST’s stock grew somewhat faster than WPP’s over the last 12 months.

QNST's Price Growth Rating (50) in the Advertising Or Marketing Services industry is in the same range as WPP (57). This means that QNST’s stock grew similarly to WPP’s over the last 12 months.

WPP's P/E Growth Rating (88) in the Advertising Or Marketing Services industry is in the same range as QNST (100). This means that WPP’s stock grew similarly to QNST’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
QNSTWPP
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
89%
Bearish Trend 2 days ago
67%
Momentum
ODDS (%)
Bullish Trend 2 days ago
82%
Bullish Trend 2 days ago
57%
MACD
ODDS (%)
Bullish Trend 2 days ago
81%
Bearish Trend 2 days ago
74%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
67%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
71%
Bullish Trend 2 days ago
55%
Advances
ODDS (%)
Bullish Trend 8 days ago
74%
Bullish Trend 12 days ago
53%
Declines
ODDS (%)
Bearish Trend 21 days ago
74%
Bearish Trend 6 days ago
67%
BollingerBands
ODDS (%)
N/A
Bearish Trend 2 days ago
57%
Aroon
ODDS (%)
Bullish Trend 2 days ago
69%
Bullish Trend 2 days ago
58%
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QNST
Daily Signal:
Gain/Loss:
WPP
Daily Signal:
Gain/Loss:
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QNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, QNST has been loosely correlated with MGNI. These tickers have moved in lockstep 41% of the time. This A.I.-generated data suggests there is some statistical probability that if QNST jumps, then MGNI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To QNST
1D Price
Change %
QNST100%
-0.54%
MGNI - QNST
41%
Loosely correlated
-2.46%
DV - QNST
39%
Loosely correlated
-1.55%
NCMI - QNST
36%
Loosely correlated
-1.47%
TTD - QNST
36%
Loosely correlated
-2.65%
TZOO - QNST
35%
Loosely correlated
+3.65%
More

WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
+0.33%
OMC - WPP
48%
Loosely correlated
+1.68%
BOC - WPP
48%
Loosely correlated
+0.15%
DLX - WPP
40%
Loosely correlated
-3.01%
QNST - WPP
34%
Loosely correlated
-0.54%
MGNI - WPP
33%
Loosely correlated
-2.46%
More