Deckers Outdoor, Gildan Activewear, and On Holding occupy different corners of the apparel and footwear market, making their side-by-side comparison a useful exercise for investors weighing growth against value and stability against disruption. DECK is an established premium-footwear franchise; GIL is a low-cost, vertically integrated basics manufacturer navigating a major acquisition; and ONON is a fast-growing Swiss performance brand still proving its premium positioning at scale. This stock comparison is relevant to traders and long-term investors seeking to understand how relative performance, momentum, and risk differ across three consumer names with contrasting business models and growth drivers.
Deckers Outdoor Corporation designs and markets footwear, apparel, and accessories under the UGG, HOKA, and Teva brands. HOKA and UGG together account for nearly all revenue, with HOKA driving international expansion and direct-to-consumer growth. In recent market activity, DECK has traded well below its early-2025 highs, with the stock roughly halved from its peak even as earnings have continued to beat estimates. Fiscal 2026 revenue rose roughly 10% to about $5.5 billion, and the company guided to high-single-digit sales growth for the year ahead.
Sentiment has been shaped by a clear deceleration: HOKA's growth has stepped down from above 20% toward the low double digits, prompting a material compression in the valuation multiple. The forward price-to-earnings (P/E) ratio has fallen from above 20 times toward the low teens. Supporting factors include strong gross margins, a healthy balance sheet with over $1.5 billion in cash, and renewed investor attention following a notable value-investor position disclosure. Against this, concerns persist around moderating brand momentum and rising selling, general, and administrative (SG&A) spending.
Gildan Activewear is a Canadian manufacturer and marketer of basic apparel, including activewear, underwear, and socks, operating a low-cost, vertically integrated model across its manufacturing network. The defining event of the recent period is its December 2025 acquisition of HanesBrands, which roughly doubled the scale of the business while adding meaningful integration complexity. In recent weeks, GIL has been framed by investors as a margin-expansion and deleveraging story.
The company reported a first-quarter net loss driven by integration costs, higher financing expense, and a proactive inventory reduction, before delivering a stronger second quarter in which adjusted earnings per share (EPS) beat expectations. Management raised its full-year guidance, lifting the adjusted operating margin target to about 21.8% and adjusted diluted EPS to a range of $4.65 to $4.75, while projecting roughly $220 million in tariff refunds and free cash flow near $1 billion. A 10% dividend increase and the planned sale of HanesBrands Australia support deleveraging, though net debt of roughly $4.9 billion and a leverage ratio above 3 times remain the key risk factors investors monitor.
On Holding AG is a Swiss performance sportswear company best known for its CloudTec running footwear, with a growing apparel and accessories business and a strong direct-to-consumer (DTC) presence. In recent market activity, ONON has been among the more volatile of the three, declining sharply after its most recent quarterly report despite solid headline results. Net sales rose 13.5% on a reported basis (about 21.6% at constant currency), gross margin expanded to roughly 65%, and Asia-Pacific revenue surged more than 40%.
The stock's pullback reflects a mix of factors: a modest revenue shortfall versus consensus, restrained wholesale sell-in amid a promotional marketplace, and faster SG&A and marketing spending growth. Investors also weigh the premium valuation, which, while compressed from historical levels, remains elevated relative to peers. On the positive side, the company reaffirmed its 2026 outlook, guided to roughly 17% constant-currency growth, authorized a $1 billion share-buyback program, and signed high-profile athlete partnerships, including French footballer Kylian Mbappé, to extend brand reach.
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The three companies differ fundamentally in business model. DECK monetizes brand equity through premium pricing and a growing direct channel; GIL competes on cost leadership and scale in commoditized basics; and ONON blends premium branding with rapid category expansion. Growth drivers reflect this: DECK leans on HOKA's international rollout, GIL on synergy capture and tariff relief, and ONON on DTC mix shift and Asia-Pacific momentum.
On momentum and sentiment, the picture diverges. DECK's trend has been choppy as investors digest decelerating HOKA growth, though its low multiple and cash position provide a floor. GIL's trend hinges on execution of a complex integration and deleveraging path, giving it a more binary, catalyst-driven profile. ONON carries the strongest revenue growth but the least valuation support relative to its own history, making it the most sensitive to execution missteps. From a sector-exposure and valuation standpoint, DECK offers the most defensive balance sheet, GIL the most leverage-driven risk, and ONON the highest growth-and-multiple sensitivity.
Based on observable factors such as trend consistency, stability, catalysts, and relative positioning, Tickeron's AI would most likely favor DECK among the three at present. The company combines steadier earnings trends, a healthy cash position, and a valuation multiple that has already reset meaningfully lower, which tends to improve the risk-reward profile in a systematic framework. GIL's elevated leverage and integration execution risk, and ONON's higher valuation sensitivity and spending growth, introduce greater uncertainty into their near-term trend signals. That said, this assessment is probabilistic rather than definitive; an AI verdict reflects current market conditions and would likely shift as momentum, catalysts, and fundamentals evolve.
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The RSI Indicator for DECK moved out of oversold territory on September 17, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 30 similar instances when the indicator left oversold territory. In 24 of the 30 cases the stock moved higher. This puts the odds of a move higher at 80%.
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on DECK as a result. In 64 of 84 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 76%.
The Moving Average Convergence Divergence (MACD) for DECK just turned positive on September 21, 2026. Looking at past instances where DECK's MACD turned positive, the stock continued to rise in 34 of 47 cases over the following month. The odds of a continued upward trend are 72%.
DECK moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 65%.
Following a +1.94% 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in 220 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 47 of 63 cases where DECK's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 75%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 71%.
DECK broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for DECK entered a downward trend on October 09, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 25 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 59 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.046) is slightly higher than the industry average of (2.954). P/E Ratio (12.096) is within average values for comparable stocks, (12.630). Projected Growth (PEG Ratio) (0.959) is also within normal values, averaging (0.949). DECK has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.022). P/S Ratio (2.017) is also within normal values, averaging (1.252).
The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating fairly steady price growth. DECK’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 68 (best 1 - 100 worst), pointing to slightly better than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 89 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock better than average.
The RSI Indicator for GIL moved out of oversold territory on October 06, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 30 similar instances when the indicator left oversold territory. In 24 of the 30 cases the stock moved higher. This puts the odds of a move higher at 80%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Moving Average Convergence Divergence (MACD) for GIL just turned positive on October 08, 2026. Looking at past instances where GIL's MACD turned positive, the stock continued to rise in 30 of 46 cases over the following month. The odds of a continued upward trend are 65%.
Following a +0.62% 3-day Advance, the price is estimated to grow further. Considering data from situations where GIL advanced for three days, in 205 of 322 cases, the price rose further within the following month. The odds of a continued upward trend are 64%.
GIL may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Momentum Indicator moved below the 0 level on October 20, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on GIL as a result. In 55 of 90 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 61%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GIL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 64%.
The Aroon Indicator for GIL entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is 2 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 78 (best 1 - 100 worst), indicating slightly worse than average price growth. GIL’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 85 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GIL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock better than average.
The Tickeron SMR rating for this company is 88 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 92 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.275) is normal, around the industry mean (2.700). GIL's P/E Ratio (80.451) is considerably higher than the industry average of (14.111). Projected Growth (PEG Ratio) (0.385) is also within normal values, averaging (0.686). Dividend Yield (0.024) settles around the average of (0.120) among similar stocks. GIL's P/S Ratio (1.662) is slightly higher than the industry average of (0.827).
The Stochastic Oscillator for ONON moved out of overbought territory on October 22, 2026. This could be a bearish sign for the stock and investors may want to consider selling or taking a defensive position. A.I.dvisor looked at 60 similar instances where the indicator exited the overbought zone. In 52 of the 60 cases the stock moved lower. This puts the odds of a downward move at 87%.
The 10-day RSI Indicator for ONON moved out of overbought territory on October 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 33 similar instances where the indicator moved out of overbought territory. In 25 of the 33 cases, the stock moved lower in the following days. This puts the odds of a move lower at 76%.
The Momentum Indicator moved below the 0 level on October 22, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ONON as a result. In 77 of 90 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 86%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ONON declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 79%.
ONON broke above its upper Bollinger Band on October 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
ONON moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for ONON crossed bullishly above the 50-day moving average on October 07, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 67%.
Following a +1.93% 3-day Advance, the price is estimated to grow further. Considering data from situations where ONON advanced for three days, in 208 of 283 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
The Aroon Indicator entered an Uptrend today. In 114 of 192 cases where ONON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 59%.
The Tickeron SMR rating for this company is 40 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating steady price growth. ONON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 61 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: ONON's P/B Ratio (5.945) is slightly higher than the industry average of (2.954). ONON has a moderately high P/E Ratio (28.333) as compared to the industry average of (12.630). Projected Growth (PEG Ratio) (0.478) is also within normal values, averaging (0.949). ONON has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.022). ONON's P/S Ratio (4.439) is very high in comparison to the industry average of (1.252).
The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ONON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
DECK | GIL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 17 | 9 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 59 Fair valued | 92 Overvalued | |
PROFIT vs RISK RATING 1..100 | 89 | 85 | |
SMR RATING 1..100 | 25 | 88 | |
PRICE GROWTH RATING 1..100 | 60 | 78 | |
P/E GROWTH RATING 1..100 | 68 | 2 | |
SEASONALITY SCORE 1..100 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DECK's Valuation (59) in the Apparel Or Footwear industry is somewhat better than the same rating for GIL (92). This means that DECK’s stock grew somewhat faster than GIL’s over the last 12 months.
GIL's Profit vs Risk Rating (85) in the Apparel Or Footwear industry is in the same range as DECK (89). This means that GIL’s stock grew similarly to DECK’s over the last 12 months.
DECK's SMR Rating (25) in the Apparel Or Footwear industry is somewhat better than the same rating for GIL (88). This means that DECK’s stock grew somewhat faster than GIL’s over the last 12 months.
DECK's Price Growth Rating (60) in the Apparel Or Footwear industry is in the same range as GIL (78). This means that DECK’s stock grew similarly to GIL’s over the last 12 months.
GIL's P/E Growth Rating (2) in the Apparel Or Footwear industry is significantly better than the same rating for DECK (68). This means that GIL’s stock grew significantly faster than DECK’s over the last 12 months.
| DECK | GIL | ONON | |
|---|---|---|---|
| RSI ODDS (%) | 5 days ago 80% | 1 day ago 80% | 1 day ago 76% |
| Stochastic ODDS (%) | 1 day ago 75% | 1 day ago 67% | 1 day ago 87% |
| Momentum ODDS (%) | 1 day ago 76% | 1 day ago 61% | 1 day ago 86% |
| MACD ODDS (%) | 3 days ago 72% | 1 day ago 65% | N/A |
| TrendWeek ODDS (%) | 1 day ago 73% | 1 day ago 67% | 1 day ago 81% |
| TrendMonth ODDS (%) | 1 day ago 73% | 1 day ago 66% | 1 day ago 72% |
| Advances ODDS (%) | 4 days ago 71% | 12 days ago 64% | 4 days ago 73% |
| Declines ODDS (%) | 1 day ago 71% | 5 days ago 64% | 1 day ago 79% |
| BollingerBands ODDS (%) | 1 day ago 66% | 1 day ago 77% | 1 day ago 84% |
| Aroon ODDS (%) | 1 day ago 74% | 1 day ago 47% | 1 day ago 59% |
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green while GIL’s FA Score has 1 green FA rating(s), and ONON’s FA Score reflects 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while GIL’s TA Score has 5 bullish TA indicator(s), and ONON’s TA Score reflects 4 bullish TA indicator(s).
DECK (@Wholesale Distributors) experienced а -1.50% price change this week, while GIL (@Apparel/Footwear) price change was -2.29% , and ONON (@Wholesale Distributors) price fluctuated -3.38% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -3.86%. For the same industry, the average monthly price growth was +3.47%, and the average quarterly price growth was +5.10%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +0.65%. For the same industry, the average monthly price growth was -1.04%, and the average quarterly price growth was -3.78%.
DECK is expected to report earnings on Feb 04, 2027.
GIL is expected to report earnings on Nov 05, 2026.
ONON is expected to report earnings on Nov 11, 2026.
Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+0.65% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
A.I.dvisor indicates that over the last year, ONON has been loosely correlated with RL. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if ONON jumps, then RL could also see price increases.
| Ticker / NAME | Correlation To ONON | 1D Price Change % | ||
|---|---|---|---|---|
| ONON | 100% | -0.64% | ||
| RL - ONON | 62% Loosely correlated | +0.34% | ||
| VFC - ONON | 53% Loosely correlated | +1.92% | ||
| DECK - ONON | 51% Loosely correlated | -0.25% | ||
| GIL - ONON | 49% Loosely correlated | +1.79% | ||
| UA - ONON | 48% Loosely correlated | +3.50% | ||
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