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KVYO or NOW or SPT
Which Stock Would AI Choose? Klaviyo (KVYO) vs. ServiceNow (NOW) vs. Sprout Social (SPT) Stock Comparison
Key Takeaways
- KVYO reported strong Q1 revenue growth of 28%, beating estimates and raising full-year guidance, though shares faced volatility post-earnings.
- NOW dominates with a $92B market cap and steady enterprise workflow demand, bolstered by AI expansions and partnerships like NVIDIA.
- SPT lags in scale at $403M market cap, with mixed sentiment amid profitability concerns despite recent share gains.
- All three operate in SaaS software; NOW shows superior stability, while KVYO exhibits higher growth potential in marketing CRM.
- Recent momentum favors KVYO short-term, but NOW's broader sector exposure and cash reserves reduce risk.
- Analyst targets suggest upside: KVYO ~$31, NOW ~$145, SPT ~$10.
Introduction
This comparison examines KVYO, NOW, and SPT, three SaaS (Software as a Service) providers in the software sector. KVYO focuses on marketing automation for ecommerce, NOW on enterprise digital workflows, and SPT on social media management. Investors seeking growth in AI-driven tools or relative performance in volatile markets may find value here, as recent earnings and product launches highlight differing trajectories in momentum, scale, and sentiment.
KVYO Overview and Recent Performance
KVYO, or Klaviyo, Inc., delivers a cloud-based CRM (Customer Relationship Management) platform tailored for B2C brands, integrating marketing automation, analytics, and AI insights like its Marketing Agent. Headquartered in Boston, it serves ecommerce on platforms such as Shopify. In recent market activity, shares showed volatility after Q1 earnings beat estimates with 28% revenue growth to $358M and record non-GAAP operating margins, prompting raised FY26 guidance. Sentiment has shifted positively on AI enhancements and analyst buy ratings, though YTD returns reflect broader SaaS pressures amid economic uncertainty.
NOW Overview and Recent Performance
NOW, or ServiceNow, Inc., offers a cloud platform for digital workflows, spanning IT service management, security operations, and HR, powered by AI and machine learning. Based in Santa Clara, it targets enterprises across sectors like finance and healthcare. Recent weeks saw AI-focused announcements at Knowledge 2026, including NVIDIA partnerships and $1B AWS Marketplace milestone, alongside Q1 subscription revenue up 19% to $3.67B. Performance reflects steady demand despite YTD declines, with strong backlog growth and AI agent expansions driving positive analyst revisions.
SPT Overview and Recent Performance
SPT, or Sprout Social, Inc., provides a social media management platform with AI-powered publishing, listening, and analytics for brands worldwide. Chicago-based, it aids customer care and influencer marketing. In recent trading, shares experienced swings, with gains tied to sector momentum but pressures from profitability challenges and lowered guidance. Research highlights an "intelligence gap" in consumer insights, while analyst targets remain modest amid YTD losses, reflecting cautious sentiment in competitive social tools space.
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Head-to-Head Comparison
In business models, KVYO's ecommerce CRM niche contrasts NOW's broad enterprise workflows and SPT's social focus, all leveraging AI but with NOW enjoying scale ($92B cap vs. $4.7B and $403M). Growth drivers favor KVYO's 28-32% revenue pace over NOW's 19-21% and SPT's slower trajectory. Recent momentum shows KVYO +17% weekly vs. NOW +2% and SPT mixed. Risks include SPT's losses, KVYO's beta (0.79), and macro sensitivity for all. Valuation-wise, KVYO PS 5.3x appears reasonable vs. peers. Sentiment leans NOW for stability, KVYO for upside.
Tickeron AI Verdict
Tickeron’s AI would currently favor NOW due to its trend consistency, vast resources ($5B+ cash), AI catalysts like agentic platforms, and relative positioning in enterprise SaaS amid volatility. While KVYO shows stronger short-term momentum and growth, NOW's scale offers probabilistic edge over SPT's risks.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KVYO’s FA Score shows that 0 FA rating(s) are green whileNOW’s FA Score has 0 green FA rating(s), and SPT’s FA Score reflects 0 green FA rating(s).
- KVYO’s FA Score: 0 green, 5 red.
- NOW’s FA Score: 0 green, 5 red.
- SPT’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KVYO’s TA Score shows that 4 TA indicator(s) are bullish while NOW’s TA Score has 6 bullish TA indicator(s), and SPT’s TA Score reflects 5 bullish TA indicator(s).
- KVYO’s TA Score: 4 bullish, 6 bearish.
- NOW’s TA Score: 6 bullish, 2 bearish.
- SPT’s TA Score: 5 bullish, 4 bearish.
Price Growth
KVYO (@Packaged Software) experienced а -30.93% price change this week, while NOW (@Packaged Software) price change was -0.52% , and SPT (@Packaged Software) price fluctuated -2.81% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was +0.53%. For the same industry, the average monthly price growth was +14.82%, and the average quarterly price growth was +94.06%.
Reported Earning Dates
NOW is expected to report earnings on Jul 29, 2026.
SPT is expected to report earnings on Aug 04, 2026.
Industries' Descriptions
@Packaged Software (+0.53% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| KVYO | NOW | SPT | |
| Capitalization | 4.65B | 94.4B | 394M |
| EBITDA | -22.11M | 3.24B | -21.81M |
| Gain YTD | -52.202 | -40.277 | -41.792 |
| P/E Ratio | N/A | 54.46 | N/A |
| Revenue | 1.31B | 14B | 470M |
| Total Cash | 985M | 5.18B | 112M |
| Total Debt | 117M | 2.43B | 46.6M |
NOW | SPT | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 12 | 15 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | 42 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 53 | 95 | |
PRICE GROWTH RATING 1..100 | 65 | 57 | |
P/E GROWTH RATING 1..100 | 97 | 100 | |
SEASONALITY SCORE 1..100 | 85 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SPT's Valuation (42) in the null industry is somewhat better than the same rating for NOW (77) in the Information Technology Services industry. This means that SPT’s stock grew somewhat faster than NOW’s over the last 12 months.
SPT's Profit vs Risk Rating (100) in the null industry is in the same range as NOW (100) in the Information Technology Services industry. This means that SPT’s stock grew similarly to NOW’s over the last 12 months.
NOW's SMR Rating (53) in the Information Technology Services industry is somewhat better than the same rating for SPT (95) in the null industry. This means that NOW’s stock grew somewhat faster than SPT’s over the last 12 months.
SPT's Price Growth Rating (57) in the null industry is in the same range as NOW (65) in the Information Technology Services industry. This means that SPT’s stock grew similarly to NOW’s over the last 12 months.
NOW's P/E Growth Rating (97) in the Information Technology Services industry is in the same range as SPT (100) in the null industry. This means that NOW’s stock grew similarly to SPT’s over the last 12 months.
| KVYO | NOW | SPT | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 84% | 2 days ago 77% | 2 days ago 88% |
| Stochastic ODDS (%) | 2 days ago 85% | 2 days ago 83% | 2 days ago 87% |
| Momentum ODDS (%) | 2 days ago 74% | 2 days ago 74% | 2 days ago 84% |
| MACD ODDS (%) | 2 days ago 83% | 2 days ago 69% | N/A |
| TrendWeek ODDS (%) | 2 days ago 80% | 2 days ago 68% | 2 days ago 84% |
| TrendMonth ODDS (%) | 2 days ago 77% | 2 days ago 65% | 2 days ago 81% |
| Advances ODDS (%) | 8 days ago 83% | 8 days ago 70% | 5 days ago 77% |
| Declines ODDS (%) | 5 days ago 79% | 13 days ago 66% | 7 days ago 82% |
| BollingerBands ODDS (%) | 2 days ago 90% | 2 days ago 62% | 2 days ago 90% |
| Aroon ODDS (%) | 2 days ago 82% | 2 days ago 83% | 2 days ago 79% |
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KVYO and
Correlation & Price change
A.I.dvisor indicates that over the last year, KVYO has been loosely correlated with BRZE. These tickers have moved in lockstep 61% of the time. This A.I.-generated data suggests there is some statistical probability that if KVYO jumps, then BRZE could also see price increases.
| Ticker / NAME | Correlation To KVYO | 1D Price Change % | ||
|---|---|---|---|---|
| KVYO | 100% | +2.04% | ||
| BRZE - KVYO | 61% Loosely correlated | -4.56% | ||
| NOW - KVYO | 60% Loosely correlated | +0.34% | ||
| TEAM - KVYO | 57% Loosely correlated | -4.68% | ||
| BL - KVYO | 57% Loosely correlated | -10.28% | ||
| FRSH - KVYO | 57% Loosely correlated | -2.49% | ||
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NOW and
Correlation & Price change
A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To NOW | 1D Price Change % | ||
|---|---|---|---|---|
| NOW | 100% | +0.34% | ||
| CRM - NOW | 73% Closely correlated | -2.38% | ||
| CRWD - NOW | 68% Closely correlated | +2.75% | ||
| TEAM - NOW | 67% Closely correlated | -4.68% | ||
| MSFT - NOW | 67% Closely correlated | -0.59% | ||
| PANW - NOW | 62% Loosely correlated | +2.78% | ||
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SPT and
Correlation & Price change
A.I.dvisor indicates that over the last year, SPT has been loosely correlated with FRSH. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if SPT jumps, then FRSH could also see price increases.
| Ticker / NAME | Correlation To SPT | 1D Price Change % | ||
|---|---|---|---|---|
| SPT | 100% | -11.35% | ||
| FRSH - SPT | 65% Loosely correlated | -2.49% | ||
| TEAM - SPT | 63% Loosely correlated | -4.68% | ||
| CXM - SPT | 63% Loosely correlated | -2.44% | ||
| COIN - SPT | 63% Loosely correlated | +7.68% | ||
| NEXPF - SPT | 60% Loosely correlated | N/A | ||
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