Cigarette and e-cigarette manufacturer British American Tobacco (NYSE: BTI) dropped by over 50% during 2018 before rallying slightly in the past month. However, if Tickeron’s AI Prediction tool is accurate, the stock could be getting ready for another leg down.
The prediction model generated a bearish signal three days ago with an 84% confidence level. The signal calls for a decline of at least 4% over the coming month.
The daily chart shows a trend line connecting the highs from August, October, and November. The stock is challenging that trend line at this time, but the stock was in overbought territory based on the 10-day RSI and the daily stochastic readings. The stochastic readings just made a bearish crossover and the RSI just dropped out of overbought territory which would also suggest that a downturn is possible.
The fundamentals for BTI are a bit of a mixed picture. The earnings have been growing slowly while the sales have been growing at an above average pace. Earnings have averaged growth of 7% per year over the last three years while sales have grown at a rate of 14% over that same period. Earnings were up 5% in the most recent quarterly report while sales increased by 59%.
The company’s management efficiency measurements and profitability measures are also mixed. The return on equity is average at 15.9% while the profit margin is well above average at 39.3%.
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BTI moved below its 50-day moving average on July 31, 2026 date and that indicates a change from an upward trend to a downward trend. In of 45 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on July 30, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on BTI as a result. In of 77 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for BTI turned negative on August 03, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at .
The 10-day moving average for BTI crossed bearishly below the 50-day moving average on August 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 20 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BTI declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for BTI entered a downward trend on August 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where BTI's RSI Oscillator exited the oversold zone, of 27 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 13 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BTI advanced for three days, in of 380 cases, the price rose further within the following month. The odds of a continued upward trend are .
BTI may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.841) is normal, around the industry mean (19.524). P/E Ratio (14.214) is within average values for comparable stocks, (24.042). Projected Growth (PEG Ratio) (1.483) is also within normal values, averaging (3.797). Dividend Yield (0.058) settles around the average of (0.048) among similar stocks. P/S Ratio (3.503) is also within normal values, averaging (2.874).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 67, placing this stock better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. BTI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a retailer of tobacco related products
Industry Tobacco