Alphabet's Google is hoping that users in India can learn about local hotspots and facilities better and quicker – via the online platform's latest app, 'Neighbourly'.
Launched exclusively in India, the app is a social network that allows people to get answers to their questions about various topics like street food/restaurants, car repair shops, plumbers, tuition classes etc. available in their neighborhoods/immediate surroundings. The replies will be sourced from other users.
Google began testing the app in Indian city Mumbai in May, followed by six other cities. ‘Neighbourly’ has recently been made available in India's tech hub Bangalore and Indian capital, New Delhi. It will be introduced in other major cities, including Hyderabad, Chennai and Kolkata, over the next few weeks, as mentioned by Google in a blog post on Wednesday. While the app has been downloaded more than 1.5 million times since June, half a million people signed up on a waiting list for the app in cities where it isn't yet available (according to Google).
'Neighbourly' can be used in English and eight Indian languages. "We are currently focused on expanding the app in India, and don't have any immediate plans to roll this out to other markets," a Google India spokesperson said. Google seems to be keen on milking the market growth potential in India – one of the most populous nations with rapidly expanding usage and penetration of the internet.