Altria (MO) Shows Interest in Marijuana Producer Cronos (CRON) Group
One of the world's largest producers and marketers of tobacco, cigarettes and related products, Altria Group has initiated talks with Canadian cannabis producer Cronos for a likely takeover, as it seeks to diversify its business beyond traditional tobacco smokers.
According to Marijuana Business Daily, the total demand for marijuana including both legal and black-market sales is estimated to be around $52.5 billion, while the e-cigarette market is expected to grow to $6.6 billion in the US in 2018.
Cigarette sales in the US are on a continuous decline over the last few years, largely owing to older smokers dying and very few young people taking up smoking. This has resulted cigarette smoking in U.S. falling to its lowest point in recorded history, but marijuana and e-cigarettes have opened up a new horizon for cigarette makers like Altria to explore.
That being said, Cronos has not confirmed any deal nor there is any certainty it will do so. However, shares of Cronos rose as much as 23% as the news hit the market, pushing Cronos Group's market cap close to $2 billion.
The news comes as Altria is also eyeing a significant minority stake in e-cigarette company, Juul, in-line with its diversification strategy.
MO sees its 50-day moving average cross bullishly above its 200-day moving average
The 50-day moving average for MO moved above the 200-day moving average on February 12, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MO advanced for three days, in of 377 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 262 cases where MO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for MO moved out of overbought territory on February 27, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 41 similar instances where the indicator moved out of overbought territory. In of the 41 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on March 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on MO as a result. In of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for MO turned negative on March 03, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 46 similar instances when the indicator turned negative. In of the 46 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
MO broke above its upper Bollinger Band on February 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (11.278). P/E Ratio (16.296) is within average values for comparable stocks, (17.571). Projected Growth (PEG Ratio) (1.711) is also within normal values, averaging (1.065). Dividend Yield (0.062) settles around the average of (0.050) among similar stocks. MO's P/S Ratio (5.612) is slightly higher than the industry average of (2.392).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 70, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. MO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
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General Information
a holding company which produces and markets tobacco products
Industry Tobacco
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