Are Recession-Proof Stocks Losing Their Luster?
The early stages of the pandemic forced many to stay home, which inspired a wave of grocery shopping and cooking. Everyone probably knows at least one person who tried to make sourdough bread from scratch.
The surge in home cooking boosted companies from grocery retailers to food staple companies, like Campbell Soup. Campbell has long been a stock that has held up well during recessions, as consumers shift eating behavior and stock up on less expensive staples. The pandemic was no different. Campbell saw a surge in sales, with a 40+% jump in Q2.
The issue today is that consumer patience with the pandemic is waning, as may be the enthusiasm for cooking at home. Campbell's sales rose 21% in Q3, which while strong is less than half of what they posted in Q2. Kroger also saw slower sales growth last quarter than in the early months of the pandemic. Is the food trade waning? The A.I.-powered analysis below gives an overview of the group.
CPB in upward trend: 10-day moving average broke above 50-day moving average on June 05, 2026
The 10-day moving average for CPB crossed bullishly above the 50-day moving average on June 05, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on May 27, 2026. You may want to consider a long position or call options on CPB as a result. In of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for CPB just turned positive on May 22, 2026. Looking at past instances where CPB's MACD turned positive, the stock continued to rise in of 49 cases over the following month. The odds of a continued upward trend are .
CPB moved above its 50-day moving average on May 28, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CPB advanced for three days, in of 281 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 186 cases where CPB Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 10 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CPB declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
CPB broke above its upper Bollinger Band on June 10, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.689) is normal, around the industry mean (4.692). P/E Ratio (11.181) is within average values for comparable stocks, (35.044). Projected Growth (PEG Ratio) (0.728) is also within normal values, averaging (2.875). Dividend Yield (0.068) settles around the average of (0.058) among similar stocks. P/S Ratio (0.688) is also within normal values, averaging (8.276).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CPB’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CPB’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
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Industry description
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
a manufacturer of convenience food products, such as soups and sauces, pasta, broths, vegetable-beverages, cookies and biscuits
Industry FoodMajorDiversified
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