Beyond Meat is set to expand product distribution at Walmart
The maker of plant-based meat substitute said its Beyond Sausage Hot Italian will be added to the fresh meat aisle of around 400 Walmart stores. It will also expand the frozen Cookout Classic value-pack to approximately 500 stores.
In January, Beyond Meat and Pepsi collaborated to produce and market a new line of snacks via PLANeT Partnership LLC, a joint venture that will combine PepsiCo's marketing with Beyond Meat's plant-based food production technology. Yum! Brands also said that its Taco Bell division is exploring a partnership with Beyond Meat for a new plant-based product to be tested next year. Late last year, Pizza Hut partnered with Beyond Meat to offer two plant-based-meat pizzas for a limited time period.
According to the 52-week SPINS and NPD data ending December 2020, Beyond Meat was the #1 selling plant-based meat brand in the refrigerated category at grocery stores1 and across foodservice.