Exchange Traded Funds (ETFs) have truly revolutionized the concept of diversification, and they have fundamentally changed the way people invest. Investors can now seek-out different markets, sectors, regions, and/or asset classes that interest you.
ETFs for investing are like apps for your phone. Do you want to invest in only green energy companies? There’s an ETF for that. Are you looking for an ETF that invests in only Israeli stocks? There’s an ETF for that. Do you want an ETF that targets global real estate? There’s an ETF for that too.
The categories and ETF options are so expansive that there are currently more than 1,700 available to choose from, and the number keeps rising. The ETFs can be narrowly focused on a particular region, commodity, style, or can be expansive like investing in an entire market, like the S&P 500. In fact, for many investors, simply buying an S&P 500 ETF (ticker: SPY) and calling it a day is all they’ll ever need.
ETFs can give new investors a benefit because they are generally cost effective (low annual fee) and represent a category, which means investors can obtain instant diversification (assuming you invest in a broad market or multiple categories).
That being said, for new investors or those building a portfolio from scratch, choosing from the extensive menu of ETFs can be somewhat daunting. A good place to start is by answering some questions that inform who you are as an investor:
Those questions are all good primers for narrowing your options and figuring out which ETF(s) could make sense for your situation.
Next would be to search and filter the ETFs. Using the iShares website is helpful to poke around on all the options, and Vanguard and Schwab also offer good selections of ETFs. TD Ameritrade also has a tool that allows you to search for and filter ETFs by different criteria, like performance, sector, fund family, market cap, ratings, portfolio holdings, and so on. They also have more than 300 ETFs that you can trade commission-free.
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The Aroon Indicator for SPY entered a downward trend on July 08, 2026. Tickeron's A.I.dvisor identified a pattern where the AroonDown red line was above 70 while the AroonUp green line was below 30 for three straight days. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options. A.I.dvisor looked at 140 similar instances where the Aroon Indicator formed such a pattern. In of the 140 cases the stock moved lower. This puts the odds of a downward move at .
The 10-day RSI Indicator for SPY moved out of overbought territory on June 03, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 44 similar instances where the indicator moved out of overbought territory. In of the 44 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SPY declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved above the 0 level on July 02, 2026. You may want to consider a long position or call options on SPY as a result. In of 72 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for SPY just turned positive on July 06, 2026. Looking at past instances where SPY's MACD turned positive, the stock continued to rise in of 53 cases over the following month. The odds of a continued upward trend are .
SPY moved above its 50-day moving average on June 29, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SPY advanced for three days, in of 366 cases, the price rose further within the following month. The odds of a continued upward trend are .
SPY may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Category LargeBlend