Burger King (QSR, $63.78) launches monthly coffee subscription to win breakfast war
With subscription services emerging as the new mantra across different industries to lure customers, Restaurant Brands International’s Burger King on Thursday announced the launch of its $5 monthly coffee subscription plan to build brand loyalty.
According to the company, the coffee subscription program would be run through its app and is likely to get customers into their stores in the morning to check out their other breakfast offerings.
With the battle between the fast food restaurants like Burger King, McDonald’s and Dunkin’ heating up in recent times for a greater share of the early morning customers, Burger King seems to win the first round with its innovative coffee subscription program.
Furthermore, the company also introduced its own brand of coffee following the footsteps of its arch rival McDonald’s, who had recently launched McCafe. The company has also been investing in digital across all of its portfolio.
QSR sees MACD Histogram crosses below signal line
QSR saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on June 05, 2025. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 48 instances where the indicator turned negative. In of the 48 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on June 09, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on QSR as a result. In of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
QSR moved below its 50-day moving average on June 17, 2025 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where QSR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The RSI Indicator entered the oversold zone -- be on the watch for QSR's price rising or consolidating in the future. That's also the time to consider buying the stock or exploring call options.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where QSR advanced for three days, in of 307 cases, the price rose further within the following month. The odds of a continued upward trend are .
QSR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 260 cases where QSR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.949) is normal, around the industry mean (5.390). P/E Ratio (22.397) is within average values for comparable stocks, (42.467). Projected Growth (PEG Ratio) (1.737) is also within normal values, averaging (1.862). Dividend Yield (0.036) settles around the average of (0.053) among similar stocks. P/S Ratio (3.423) is also within normal values, averaging (8.565).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 75, placing this stock slightly better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. QSR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
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General Information
an operator of restaurants
Industry Restaurants
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