Burger King (QSR, $65.82) reaps the benefit of following the footsteps of Beyond Meat (BYND, $92.16) and Impossible Foods
Burger King announced of testing a vegetarian version of its Whopper burger made with plant-based Impossible Burger and the results are stupendous. Made with plant-based meat substitutes, the Impossible Whopper is released in test markets and in some locations like St. Louis it has outperformed national foot traffic average by 18.5% in April which is 16.75% higher than the previous month’s average.
This could offset Burger King’s declining same-store sales growth. During Q1, the company reported same-store sales growth of 2.2%, down from 3.8% a year earlier. Impossible Whopper has the potential to break that trend.
Analysts believe that plant-based meat alternatives have the power to disrupt the meat category like plant-based milk drinks disrupted diary and energy drinks disrupted caffeinated beverages.
Impossible Foods, the original inspiration for plant-based burgers, raised $300 million in its latest funding cycle. It has already introduced Impossible Burger to restaurants like Red Robin and Qdoba.
They said the burgers have been such a hit, that Impossible Foods is increasing the number of hours for employees in places like Oakland, California to meet the rising demand. Currently, it is working on putting plant-based sausage in pizza.
Another plant-based meat manufacturer, Beyond Meat, saw its stock rise 218% after it went public earlier this month. It has also signed a deal with Zandbergen World’s Finest Meat to roll out products at its Dutch facility by the first quarter of 2020.
QSR in upward trend: 10-day moving average moved above 50-day moving average on July 16, 2026
The 10-day moving average for QSR crossed bullishly above the 50-day moving average on July 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on July 02, 2026. You may want to consider a long position or call options on QSR as a result. In of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for QSR just turned positive on June 11, 2026. Looking at past instances where QSR's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where QSR advanced for three days, in of 318 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 67 cases where QSR's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
QSR moved below its 50-day moving average on July 20, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where QSR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
QSR broke above its upper Bollinger Band on July 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for QSR entered a downward trend on June 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.854) is normal, around the industry mean (5.842). P/E Ratio (23.781) is within average values for comparable stocks, (39.615). Projected Growth (PEG Ratio) (1.279) is also within normal values, averaging (1.727). Dividend Yield (0.034) settles around the average of (0.027) among similar stocks. P/S Ratio (3.531) is also within normal values, averaging (1.871).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. QSR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
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an operator of restaurants
Industry Restaurants
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