Cable operated TV days are gone - Gen Z lives in YouTube
Gen Z, which makes up the demographic of ages 13 - 22, is abandoning old media altogether including TV, instead opting for digital content viewing in phones, tablets and laptops. This shift has led content producers to go where Gen Z lives — Google’s YouTube.
YouTube is a favorite destination for youngsters to 'binge watch' content. The average member of Gen Z spends about 3.4 hours online watching videos. YouTube can stretch viewership as it not only suggests other videos for members to watch, but also offers them a place to comment on what they’ve watched and interact with the creators without leaving the platform. There is a direct interaction between the creators and their audience.
YouTube has hence become a go-to platform for a number of companies to launch their content. For example, in 2015 Jack Davis along with horror master Eli Roth founded Crypt TV and have developed a slate of monster-centric IP that they distribute on YouTube and Facebook (FB) in the form of a short digital film and television series. Their YouTube channel has more than 2.2 million subscribers now. Horror master Jason Blum, CEO and Founder of Blumhouse, invested $6.2 million in Crypt TV’s digital network last year.
Other examples include Brat, a YouTube channel with a number of scripted video series featuring Gen Z actors, whose feature length film “Chicken Girls: The Movie” currently has more than 18 million views on YouTube.
Other advantages of Gen Z’s prolonged engagement with YouTube include the reappearance of more ad revenue creators. That way, YouTube doesn’t have to charge viewers for watching its content.
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Notable companies
The most notable companies in this group are Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL), Meta Platforms (NASDAQ:META), Spotify Technology SA (NYSE:SPOT), Baidu (NASDAQ:BIDU), Pinterest (NYSE:PINS), Tencent Music Entertainment Group (NYSE:TME), Snap (NYSE:SNAP), Twilio (NYSE:TWLO), Zillow Group (NASDAQ:Z).
Industry description
Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.
Market Cap
The average market capitalization across the Internet Software/Services Industry is 60.93B. The market cap for tickers in the group ranges from 1.11K to 1.94T. GOOGL holds the highest valuation in this group at 1.94T. The lowest valued company is MSEZ at 1.11K.
High and low price notable news
The average weekly price growth across all stocks in the Internet Software/Services Industry was -1%. For the same Industry, the average monthly price growth was -0%, and the average quarterly price growth was 2%. TRFE experienced the highest price growth at 53%, while QQQFF experienced the biggest fall at -58%.
Volume
The average weekly volume growth across all stocks in the Internet Software/Services Industry was 15%. For the same stocks of the Industry, the average monthly volume growth was 9% and the average quarterly volume growth was -8%
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Valuation Rating: 45
P/E Growth Rating: 72
Price Growth Rating: 59
SMR Rating: 84
Profit Risk Rating: 92
Seasonality Score: -6 (-100 ... +100)