Chipotle (CMG, $637.94) teams up with Venmo to expand its digital presence
Last fall, Chipotle Mexican Grill began testing a point-based system of rewards called 'Chipotle Rewards,' in an effort to make the brand more digitally innovative as well as accessible. The results are so positive that the company is now expanding its loyalty program nationwide, as its digital sales grew 66% in Q4 of 2018 accounting for nearly 13% of overall sales.
The rewards systems needs customers to enroll via the website or app, receiving 10 points for each dollar spent. Upon reaching 1,250 points, customers earn a free entrée. First time users will also earn free chips and guacamole and can accrue rewards online, in store or on the app.
As digital sales grew, the company deemed it fit to collaborate with Venmo, a digital wallet company, depositing surprise amounts of $1 to $500 in fan’s accounts through March 15. This will make Chipotle the first ever company whose presence will pop up in another company’s website or app, thereby sharing the payments. Phone numbers registered with Venmo account can be used to log in at ChipotleRewardMe.com.
Under the current CEO’s guidance, digital innovation has remained the company’s top priority. It has now dedicated kitchens for online orders with the app and delivery drivers so that customers receive their orders in the fastest time. It has also installed new pickup shelves for digital orders.
With customers increasingly going online these days, just having an app is not enough. The digital platform has much to be explored and Chipotle seems to be on the right track. According to the Wall Street Journal, Chipotle’s stock in 2018 had its best year since 2013 and is up more than 40% this year.
CMG in upward trend: price may jump up because it broke its lower Bollinger Band on April 28, 2026
CMG may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 35 cases where CMG's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 55 cases where CMG's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CMG advanced for three days, in of 327 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 271 cases where CMG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for CMG moved out of overbought territory on April 22, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 36 similar instances where the indicator moved out of overbought territory. In of the 36 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on April 27, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CMG as a result. In of 77 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for CMG turned negative on April 28, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 43 similar instances when the indicator turned negative. In of the 43 cases the stock turned lower in the days that followed. This puts the odds of success at .
CMG moved below its 50-day moving average on April 23, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for CMG crossed bearishly below the 50-day moving average on April 29, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CMG declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. CMG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: CMG's P/B Ratio (17.301) is very high in comparison to the industry average of (4.201). P/E Ratio (29.807) is within average values for comparable stocks, (32.131). Projected Growth (PEG Ratio) (1.747) is also within normal values, averaging (1.587). Dividend Yield (0.000) settles around the average of (0.221) among similar stocks. P/S Ratio (3.554) is also within normal values, averaging (1.702).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CMG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
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General Information
an operator of fast-casual, fresh Mexican food restaurants
Industry Restaurants
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