Coca-Cola (COKE, $330.66) to drop energy drink line in the US and Canada
Beverage behemoth Coca-Cola said that it’s dropping its energy-drink line in the U.S. and Canada -- less than 18 months after launching it.
Coca-Cola Energy began to be sold in January 2020. But Coke Energy accounted for only 0.7% of U.S. energy-drink sales as of Dec. 31, according to Beverage Digest. Coke will stop sales of Coke Energy in the U.S. and Canada by year-end, the company told The Wall Street Journal. However, it will still be sold overseas.
"Our strategy is focused on scaling big bets across a streamlined portfolio,” a company spokeswoman told Reuters. “As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don't get the traction required for further investment.”
Momentum Indicator for COKE turns negative, indicating new downward trend
COKE saw its Momentum Indicator move below the 0 level on July 15, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 80 similar instances where the indicator turned negative. In of the 80 cases, the stock moved further down in the following days. The odds of a decline are at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for COKE moved out of overbought territory on July 07, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 49 similar instances where the indicator moved out of overbought territory. In of the 49 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where COKE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
COKE broke above its upper Bollinger Band on July 01, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Moving Average Convergence Divergence (MACD) for COKE just turned positive on July 17, 2025. Looking at past instances where COKE's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .
COKE moved above its 50-day moving average on July 17, 2025 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for COKE crossed bullishly above the 50-day moving average on July 10, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where COKE advanced for three days, in of 331 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 259 cases where COKE Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 69, placing this stock better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.470) is normal, around the industry mean (6.809). P/E Ratio (19.273) is within average values for comparable stocks, (32.900). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (5.903). COKE has a moderately low Dividend Yield (0.002) as compared to the industry average of (0.026). P/S Ratio (1.183) is also within normal values, averaging (3.355).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. COKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
a producer of non-alcoholic beverages
Industry BeveragesNonAlcoholic
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