Coca-Cola (COKE, $330.66) to drop energy drink line in the US and Canada
Beverage behemoth Coca-Cola said that it’s dropping its energy-drink line in the U.S. and Canada -- less than 18 months after launching it.
Coca-Cola Energy began to be sold in January 2020. But Coke Energy accounted for only 0.7% of U.S. energy-drink sales as of Dec. 31, according to Beverage Digest. Coke will stop sales of Coke Energy in the U.S. and Canada by year-end, the company told The Wall Street Journal. However, it will still be sold overseas.
"Our strategy is focused on scaling big bets across a streamlined portfolio,” a company spokeswoman told Reuters. “As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don't get the traction required for further investment.”
COKE's RSI Oscillator ascending out of oversold territory
The RSI Indicator for COKE moved out of oversold territory on June 06, 2025. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 15 similar instances when the indicator left oversold territory. In of the 15 cases the stock moved higher. This puts the odds of a move higher at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The Moving Average Convergence Divergence (MACD) for COKE just turned positive on June 09, 2025. Looking at past instances where COKE's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where COKE advanced for three days, in of 333 cases, the price rose further within the following month. The odds of a continued upward trend are .
COKE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on May 20, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on COKE as a result. In of 79 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The 50-day moving average for COKE moved below the 200-day moving average on June 05, 2025. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where COKE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for COKE entered a downward trend on June 16, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 68, placing this stock better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.470) is normal, around the industry mean (6.809). P/E Ratio (19.273) is within average values for comparable stocks, (32.900). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (5.903). COKE has a moderately low Dividend Yield (0.002) as compared to the industry average of (0.026). P/S Ratio (1.183) is also within normal values, averaging (3.355).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. COKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
a producer of non-alcoholic beverages
Industry BeveragesNonAlcoholic
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