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Oct 30, 2026
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Consumer Staples ETFs Compared: FSTA, FXG, and PBJ

Consumer Staples ETFs Compared: FSTA, FXG, and PBJ

Key Takeaways

  • All three funds operate in the consumer staples universe, but they use sharply different construction methods: FSTA is a passive, market-cap-weighted index tracker, FXG is a smart-beta (rules-based factor) fund, and PBJ is a thematic food-and-beverage product.
  • Cost efficiency is a decisive differentiator: FSTA charges roughly 0.08% annually, versus about 0.63% for both FXG and PBJ.
  • Diversification depth varies widely: FSTA holds roughly 100 stocks, while FXG holds about 41 and PBJ roughly 31, concentrating single-name risk in the latter two.
  • FXG and PBJ tilt meaningfully toward mid- and small-cap names and food producers, giving them higher volatility and less mega-cap stability than FSTA.
  • Tickeron AI Verdict: FSTA is the preferred choice based on its superior cost structure, deeper diversification, greater liquidity, and stronger risk-adjusted positioning.

Why These Three Funds Matter for Defensive Exposure

Consumer staples exchange-traded funds (ETFs) draw investors looking for defensive, non-cyclical exposure to everyday household goods. While FSTA, FXG, and PBJ all sit in this sector, they follow three different strategies rather than serving as direct substitutes. One delivers broad, low-cost beta; another applies a factor-driven smart-beta approach; and the third focuses narrowly on food and beverage themes. Comparing them shows how index design, weighting methods, and fees influence sector exposure, volatility, and long-term results.

Fidelity MSCI Consumer Staples Index ETF (FSTA) at a Glance

FSTA follows the MSCI USA IMI Consumer Staples 25/50 Index in a passive, market-cap-weighted structure that covers nearly the full U.S. consumer staples market across large-, mid-, and small-cap names. It holds roughly 100 securities, with market-cap weighting concentrating exposure in a few mega-caps. Top holdings include WMT (Walmart), COST (Costco), PG (Procter & Gamble), KO (Coca-Cola), PEP (PepsiCo), and PM (Philip Morris International). Allocation stays overwhelmingly in consumer defensive names at roughly 97 percent. Its standout feature remains the low expense ratio of 0.08 percent, one of the most economical ways to access the sector, backed by solid liquidity and assets under management. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

First Trust Consumer Staples AlphaDEX Fund (FXG) at a Glance

FXG tracks the StrataQuant Consumer Staples Index, which uses a modified equal-dollar-weighted approach built on the AlphaDEX methodology. This rules-based process ranks Russell 1000 staples stocks on growth factors such as price momentum and sales growth alongside value factors like book value, cash flow, and return on assets, then overweights the top-ranked names. The fund holds about 41 securities and rebalances quarterly. Its top holdings differ notably from FSTA’s, including Cardinal Health, Freshpet, Post Holdings, Pilgrim’s Pride, McCormick, and Ingredion. This setup produces a clear mid-cap and food-producer tilt, with a lower weighted average market capitalization than FSTA. The expense ratio sits at approximately 0.63 percent, and the fund launched in 2007.

Invesco Food & Beverage ETF (PBJ) at a Glance

PBJ follows the Dynamic Food & Beverage Intellidex Index, a quantitative multi-factor benchmark focused solely on U.S. food-and-beverage companies. It applies tiered equal-weighting and holds about 31 to 32 names, among them KR (Kroger), KDP (Keurig Dr Pepper), ADM (Archer-Daniels-Midland), KO (Coca-Cola), SYY (Sysco), CTVA (Corteva), and MNST (Monster Beverage). Sector exposure lands at roughly 82 percent consumer defensive, with smaller allocations to cyclical and agricultural-chemical areas. Its expense ratio is about 0.63 percent, and it remains the smallest and least liquid of the three, with an operating history dating to 2005.

Current Industry and Thematic Context

Consumer staples have reinforced their defensive role amid recent market cycles as investors navigate inflation, interest-rate uncertainty, and slower discretionary spending. Large-cap staples producers have demonstrated resilient pricing power, whereas packaged-food and agricultural names continue to face margin pressure from input costs and shifting consumer preferences toward value and health-focused options. Regulatory attention on food pricing and ultra-processed foods, along with supply-chain and geopolitical issues affecting agricultural commodities, adds sector-specific risk. These dynamics generally support the diversified, mega-cap-heavy positioning of broad staples indexes over the narrower food-and-beverage and mid-cap tilts seen in FXG and PBJ.

Performance Trends and Structural Positioning

In recent weeks and months, FSTA has shown the most stable trend, reflecting its mega-cap concentration and lower drawdowns relative to the peers. FXG and PBJ have posted higher volatility, tied to their smaller average market capitalizations and heavier food-producer exposure. FXG’s factor tilt can magnify swings when value and momentum rotate out of favor, while PBJ’s tight focus on roughly 30 food-related names increases single-stock and subsector concentration risk. These patterns arise more from structural design than short-term price moves: a diversified, cap-weighted index tends to deliver smoother relative performance and stronger long-term risk-adjusted returns than concentrated factor or thematic portfolios. From what I see, this structural edge remains consistent across market environments.

Exploring Tickeron’s AI Tools for Deeper ETF Analysis

I regularly turn to Tickeron’s AI-powered tools when comparing sector ETFs like these, as they let me quickly scan technical patterns, fundamentals, and AI-driven signals across thousands of securities. The platform’s customizable filters for industry, market cap, and performance metrics help surface relevant ideas efficiently. In this case, running the three funds through the system reinforced the cost and diversification advantages of the broadest option. This approach keeps the research process grounded in data without replacing personal judgment on portfolio fit.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: FXG, PBJ, FSTA

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


FXG in downward trend: price dove below 50-day moving average on October 26, 2026

FXG moved below its 50-day moving average on October 26, 2026 date and that indicates a change from an upward trend to a downward trend. In 39 of 50 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 78%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 28, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on FXG as a result. In 69 of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 72%.

The 50-day moving average for FXG moved below the 200-day moving average on October 05, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where FXG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

FXG broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where FXG's RSI Indicator exited the oversold zone, 20 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 87%.

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

The Moving Average Convergence Divergence (MACD) for FXG just turned positive on October 06, 2026. Looking at past instances where FXG's MACD turned positive, the stock continued to rise in 35 of 47 cases over the following month. The odds of a continued upward trend are 74%.

The 10-day moving average for FXG crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.

Following a +1.51% 3-day Advance, the price is estimated to grow further. Considering data from situations where FXG advanced for three days, in 261 of 319 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.

The Aroon Indicator entered an Uptrend today. In 181 of 273 cases where FXG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 66%.

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), Procter & Gamble Company (NYSE:PG), PepsiCo (NASDAQ:PEP), Altria Group (NYSE:MO), CVS HEALTH Corp (NYSE:CVS), McKesson Corp (NYSE:MCK), Mondelez International (NASDAQ:MDLZ), Kroger Co (The) (NYSE:KR), Archer Daniels Midland Company (NYSE:ADM), Constellation Brands (NYSE:STZ).

Industry description

The investment seeks investment results that correspond generally to the price and yield (before the fund's fees and expenses) of an equity index called the StrataQuant® Consumer Staples Index. The fund will normally invest at least 90% of its net assets (including investment borrowings) in the securities that comprise the index. The index is a modified equal-dollar weighted index to objectively identify and select stocks from the Russell 1000® Index in the consumer staples sector that may generate positive alpha relative to traditional passive-style indices through the use of the AlphaDEX® selection methodology.

Market Cap

The average market capitalization across the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF is 49.76B. The market cap for tickers in the group ranges from 3.24B to 399.36B. KO holds the highest valuation in this group at 399.36B. The lowest valued company is FRPT at 3.24B.

High and low price notable news

The average weekly price growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was 5%. For the same ETF, the average monthly price growth was 30%, and the average quarterly price growth was 55%. CLX experienced the highest price growth at 1%, while SFM experienced the biggest fall at -30%.

Volume

The average weekly volume growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was -21%. For the same stocks of the ETF, the average monthly volume growth was 1% and the average quarterly volume growth was -8%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 48
Price Growth Rating: 49
SMR Rating: 59
Profit Risk Rating: 70
Seasonality Score: 39 (-100 ... +100)
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General Information

Category ConsumerStaples

Category
Consumer Defensive
Address
First Trust Exchange-Traded Alphadex Fd120 East Liberty Drive, Suite 400Wheaton
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Consumer Staples ETFs Compared: FSTA, FXG, and PBJ