Does Coca-Cola (KO, $45.99) Want A Taste of Marijuana's CBD?
Coca-Cola might be interested in ‘taking’ marijuana.
According to a report from BNN Bloomberg Television, Coca-Cola is in talks with Canadian marijuana producer Aurora Cannabis Inc. to develop beverages infused with CBD -- the non-psychoactive component in marijuana that treats pain without getting you high.
Expressing his thoughts on CBD’s use in drinks, Coca-Cola spokesman Kent Landers mentions in an emailed statement to Bloomberg New, ““We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” and also said "The space is evolving quickly. No decisions have been made at this time.”, while declining to comment on Aurora.
Coke’s interest in cannabis comes at a time when several other beverage makers’ are foraying into the space. For instance, Corona beer brewer Constellation Brands Inc.announced last month that it will invest $3.8 billion to increase its stake in Canadian marijuana producer Canopy Growth Corp. Also, Guinness beer-maker Diageo PLC is in talks with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month. Heineken NV’s Lagunitas craft-brewing segment has launched a line of non-alcoholic drinks infused with marijuana’s active ingredient THC.
Marijuana is illegal in the U.S., but there is growing acceptance of CBD derived from marijuana in the treatment of illnesses such as epilepsy, chronic pain and anxiety.
DEO's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for DEO turned positive on July 01, 2025. Looking at past instances where DEO's MACD turned positive, the stock continued to rise in of 43 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where DEO's RSI Indicator exited the oversold zone, of 28 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 01, 2025. You may want to consider a long position or call options on DEO as a result. In of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where DEO advanced for three days, in of 307 cases, the price rose further within the following month. The odds of a continued upward trend are .
DEO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
DEO moved below its 50-day moving average on June 05, 2025 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for DEO crossed bearishly below the 50-day moving average on June 04, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DEO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for DEO entered a downward trend on July 02, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (8.410) is normal, around the industry mean (4.028). P/E Ratio (19.766) is within average values for comparable stocks, (29.201). Projected Growth (PEG Ratio) (1.797) is also within normal values, averaging (2.099). Dividend Yield (0.027) settles around the average of (0.024) among similar stocks. P/S Ratio (3.888) is also within normal values, averaging (6.236).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. DEO’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DEO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock worse than average.
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General Information
a producer of wine, beer and other beverages
Industry BeveragesAlcoholic
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