Does Coca-Cola (KO, $45.99) Want A Taste of Marijuana's CBD?
Coca-Cola might be interested in ‘taking’ marijuana.
According to a report from BNN Bloomberg Television, Coca-Cola is in talks with Canadian marijuana producer Aurora Cannabis Inc. to develop beverages infused with CBD -- the non-psychoactive component in marijuana that treats pain without getting you high.
Expressing his thoughts on CBD’s use in drinks, Coca-Cola spokesman Kent Landers mentions in an emailed statement to Bloomberg New, ““We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” and also said "The space is evolving quickly. No decisions have been made at this time.”, while declining to comment on Aurora.
Coke’s interest in cannabis comes at a time when several other beverage makers’ are foraying into the space. For instance, Corona beer brewer Constellation Brands Inc.announced last month that it will invest $3.8 billion to increase its stake in Canadian marijuana producer Canopy Growth Corp. Also, Guinness beer-maker Diageo PLC is in talks with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month. Heineken NV’s Lagunitas craft-brewing segment has launched a line of non-alcoholic drinks infused with marijuana’s active ingredient THC.
Marijuana is illegal in the U.S., but there is growing acceptance of CBD derived from marijuana in the treatment of illnesses such as epilepsy, chronic pain and anxiety.
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
Momentum Indicator for DEO turns negative, indicating new downward trend
DEO saw its Momentum Indicator move below the 0 level on September 28, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 87 similar instances where the indicator turned negative. In 55 of the 87 cases, the stock moved further down in the following days. The odds of a decline are at 63%.
Technical Analysis (Indicators)
Bearish Trend Analysis
DEO moved below its 50-day moving average on September 08, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for DEO crossed bearishly below the 50-day moving average on September 15, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 8 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 50%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DEO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 60%.
The Aroon Indicator for DEO entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 4 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +1.64% 3-day Advance, the price is estimated to grow further. Considering data from situations where DEO advanced for three days, in 117 of 277 cases, the price rose further within the following month. The odds of a continued upward trend are 42%.
DEO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 21 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.409) is normal, around the industry mean (5.109). P/E Ratio (27.677) is within average values for comparable stocks, (99.123). Projected Growth (PEG Ratio) (0.545) is also within normal values, averaging (0.650). Dividend Yield (0.038) settles around the average of (0.029) among similar stocks. P/S Ratio (2.469) is also within normal values, averaging (4.786).
The Tickeron PE Growth Rating for this company is 21 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 54 (best 1 - 100 worst), indicating steady price growth. DEO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DEO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 100, placing this stock worse than average.
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
a producer of wine, beer and other beverages
Industry BeveragesAlcoholic
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