Coca-Cola might be interested in ‘taking’ marijuana.
According to a report from BNN Bloomberg Television, Coca-Cola is in talks with Canadian marijuana producer Aurora Cannabis Inc. to develop beverages infused with CBD -- the non-psychoactive component in marijuana that treats pain without getting you high.
Expressing his thoughts on CBD’s use in drinks, Coca-Cola spokesman Kent Landers mentions in an emailed statement to Bloomberg New, ““We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” and also said "The space is evolving quickly. No decisions have been made at this time.”, while declining to comment on Aurora.
Coke’s interest in cannabis comes at a time when several other beverage makers’ are foraying into the space. For instance, Corona beer brewer Constellation Brands Inc.announced last month that it will invest $3.8 billion to increase its stake in Canadian marijuana producer Canopy Growth Corp. Also, Guinness beer-maker Diageo PLC is in talks with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month. Heineken NV’s Lagunitas craft-brewing segment has launched a line of non-alcoholic drinks infused with marijuana’s active ingredient THC.
Marijuana is illegal in the U.S., but there is growing acceptance of CBD derived from marijuana in the treatment of illnesses such as epilepsy, chronic pain and anxiety.