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Mar 29, 2019
Does Nielsen (NLSN, $23.66) no longer have an interested buyer in Blackstone (BX, $34.62)?

Does Nielsen (NLSN, $23.66) no longer have an interested buyer in Blackstone (BX, $34.62)?

Private-equity behemoth Blackstone Group has reportedly pulled back from bidding for market research & TV-rating company Nielsen Holdings.

The New York Post reported Thursday that Blackstone is no longer interested in making a final offer for Nielsen, due to what is perceived as the latter’s troubling balance sheet.

The Post mentioned that Nielsen’s current stock price of $26.63 per share values the company at around $9.4 billion, but it’s debt of roughly $8 billion pushes the cost to upward of $17 billion. Nielsen is reportedly struggling to hike prices for its consumer research reports.

Citing a source close to the situation, the Post mentioned that private equity firm Apollo Global Management, which has been reportedly kicking the tyres on Nielsen since late last year, is also apparently losing interest in bidding for the company.

According to the Post, a Nielsen spokeswoman said that the company will continue to review strategic options, including  a separation of its business divisions, a sale of the whole group, or continuing to operate as a public independent company.

Related Ticker: NLSN

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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


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