Dollar General's (DG, $104.10) Healthy Goals - Adding 125 New Items & More for Health-Conscious Customers
Dollar General is ramping up its healthy offerings. Having recently added 125 products including yogurt, nuts, protein bars, veggie snacks, and coconut water, the retailer seems to be catering to an increasingly health conscious consumer population.
The retailer's new "better for you" additions come under its Good & Smart house brand, while the stores also offer other ‘health-conscious’ brands like Annie's, Back to Nature, Honest, Nature Valley, and Kashi. The new items are available in 2,700 Dollar General stores, and the company has plans to add them to more stores in 2019.
The retail chain - known for its inexpensive items - was propelled to bulk up on healthy varieties apparently by an increasing shift in its customers’ preferences towards food low levels of sodium, fat and calorie and/or free of artificial sweeteners. This might also indicate that it is not just high-end customers, but lower income households too that are opting for healthier food.
Dollar General is also focusing on fresh food, and is working to expand the availability of produce and meat across rural and urban areas. By the end of the year, the company wants around 450 of its stores to have produce sections and refrigerators, and 200 more stores to get them next year.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
DG sees its Stochastic Oscillator ascending out of oversold territory
On October 06, 2026, the Stochastic Oscillator for DG moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 62 instances where the indicator left the oversold zone. In 42 of the 62 cases the stock moved higher in the following days. This puts the odds of a move higher at over 68%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on DG as a result. In 56 of 92 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 61%.
Following a +4.16% 3-day Advance, the price is estimated to grow further. Considering data from situations where DG advanced for three days, in 197 of 311 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for DG turned negative on September 10, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 49 similar instances when the indicator turned negative. In 33 of the 49 cases the stock turned lower in the days that followed. This puts the odds of success at 67%.
DG moved below its 50-day moving average on September 29, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for DG crossed bearishly below the 50-day moving average on September 22, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 7 of 11 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 64%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 63%.
DG broke above its upper Bollinger Band on September 01, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for DG entered a downward trend on October 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 54 (best 1 - 100 worst), indicating fairly steady price growth. DG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 57 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.954) is normal, around the industry mean (7.191). P/E Ratio (16.152) is within average values for comparable stocks, (36.397). Projected Growth (PEG Ratio) (1.653) is also within normal values, averaging (2.171). Dividend Yield (0.019) settles around the average of (0.009) among similar stocks. DG's P/S Ratio (0.624) is slightly lower than the industry average of (1.008).
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 63, placing this stock worse than average.
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an operator of retail stores
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