Dollar General's (DG, $104.10) Healthy Goals - Adding 125 New Items & More for Health-Conscious Customers
Dollar General is ramping up its healthy offerings. Having recently added 125 products including yogurt, nuts, protein bars, veggie snacks, and coconut water, the retailer seems to be catering to an increasingly health conscious consumer population.
The retailer's new "better for you" additions come under its Good & Smart house brand, while the stores also offer other ‘health-conscious’ brands like Annie's, Back to Nature, Honest, Nature Valley, and Kashi. The new items are available in 2,700 Dollar General stores, and the company has plans to add them to more stores in 2019.
The retail chain - known for its inexpensive items - was propelled to bulk up on healthy varieties apparently by an increasing shift in its customers’ preferences towards food low levels of sodium, fat and calorie and/or free of artificial sweeteners. This might also indicate that it is not just high-end customers, but lower income households too that are opting for healthier food.
Dollar General is also focusing on fresh food, and is working to expand the availability of produce and meat across rural and urban areas. By the end of the year, the company wants around 450 of its stores to have produce sections and refrigerators, and 200 more stores to get them next year.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
Momentum Indicator for DG turns negative, indicating new downward trend
DG saw its Momentum Indicator move below the 0 level on September 11, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 92 similar instances where the indicator turned negative. In 64 of the 92 cases, the stock moved further down in the following days. The odds of a decline are at 70%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for DG turned negative on September 10, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 32 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 64%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 63%.
DG broke above its upper Bollinger Band on September 01, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
DG moved above its 50-day moving average on September 11, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +1.77% 3-day Advance, the price is estimated to grow further. Considering data from situations where DG advanced for three days, in 194 of 309 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
The Aroon Indicator entered an Uptrend today. In 134 of 191 cases where DG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 70%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 46 (best 1 - 100 worst), indicating steady price growth. DG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 63 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 67 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.959) is normal, around the industry mean (6.945). P/E Ratio (16.179) is within average values for comparable stocks, (35.983). Projected Growth (PEG Ratio) (1.656) is also within normal values, averaging (2.624). Dividend Yield (0.019) settles around the average of (0.014) among similar stocks. DG's P/S Ratio (0.632) is slightly lower than the industry average of (1.018).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 65, placing this stock worse than average.
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an operator of retail stores
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