Investors looking for consumer-driven growth often turn to thematic and sector exchange-traded funds, and EBIZ and PEJ are two that come up regularly. Although both sit within consumer discretionary, they are not direct substitutes. EBIZ captures the global shift toward online commerce, while PEJ captures the U.S. experience economy of travel, dining, and entertainment. Comparing the two helps clarify whether a portfolio is better positioned for structural digital adoption or for cyclical, in-person consumer demand—a distinction that has driven meaningful divergence in relative positioning over recent market cycles. I also checked this using Tickeron’s AI Screener to see how the two stack up on momentum metrics.
The Global X E-commerce ETF (EBIZ) is a passively managed, rules-based fund that seeks to track the Solactive E-commerce Index. The strategy targets companies positioned to benefit from the growth of e-commerce as a distribution model, spanning online marketplaces, e-commerce software and services, and firms selling primarily online. The fund holds roughly 40 to 42 securities and uses a modified market-cap weighting that keeps any single mega-cap from dominating the portfolio.
Top holdings have recently included SHOP (Shopify), WSM (Williams-Sonoma), GDDY (GoDaddy), EBAY (eBay), ETSY (Etsy), EXPE (Expedia), DPZ (Domino's), CSGP (CoStar Group), and CVNA (Carvana), alongside MELI (MercadoLibre). Sector exposure is dominated by consumer discretionary (roughly 70%), with smaller allocations to information technology and communication services. Geographically, the fund is global, with about 46% in the United States, a meaningful China weighting near 22%, and smaller positions in Canada, Japan, Argentina, and other markets. The expense ratio is 0.50%.
The Invesco Dynamic Leisure and Entertainment ETF (PEJ) is a passively managed fund that tracks the Dynamic Leisure & Entertainment Intellidex Index, a multifactor, tiered equal-weight benchmark of U.S. leisure and entertainment companies. Rather than pure market-cap weighting, the Intellidex methodology evaluates constituents on fundamental growth, valuation, timeliness, and risk factors, then equal-weights them within tiers. The fund is classified as non-diversified and holds roughly 30 to 32 securities.
Recent top holdings have included MAR (Marriott International), DAL (Delta Air Lines), SYY (Sysco), LYV (Live Nation), VIK (Viking Holdings), SBUX (Starbucks), ABNB (Airbnb), and EXPE (Expedia), with additional exposure to cruise operators and entertainment names. Consumer discretionary represents roughly 55% of assets, complemented by communication services and consumer staples. The fund is overwhelmingly U.S.-centric, with more than 90% of exposure in domestic names. The expense ratio is 0.58%.
Both ETFs operate within the consumer discretionary complex, but they respond to different drivers. EBIZ is tied to the secular migration of retail spending online, a theme influenced by digital ad spending, cross-border commerce, logistics costs, and, critically, Chinese e-commerce and technology regulation. This makes EBIZ sensitive to both global consumer health and geopolitical policy shifts affecting major Chinese platforms. PEJ, by contrast, is anchored in the experience economy. Demand for air travel, hotels, cruises, live entertainment, and dining has been a resilient post-pandemic theme, supported by consumer preference for services and experiences over goods. However, PEJ remains highly cyclical, with performance tied to employment, wage growth, travel pricing, fuel costs, and discretionary household budgets. Rising interest rates and any consumer pullback are key risks for both funds, but the transmission channels differ meaningfully.
In recent market cycles, PEJ has generally exhibited stronger relative momentum than EBIZ. The leisure and travel complex has benefited from sustained services demand and pricing power among airlines, hotels, and cruise operators, supporting a more consistent uptrend in PEJ. EBIZ, meanwhile, has faced headwinds from weaker growth-stock sentiment, e-commerce normalization after the pandemic surge, and pressure on Chinese internet names, which has weighed on its global, growth-oriented exposure. Volatility profiles also differ. EBIZ's growth-oriented and emerging-market tilt tends to produce higher drawdown sensitivity during risk-off episodes, while PEJ's equal-weight, multi-industry structure spreads risk across travel, dining, and entertainment but leaves it concentrated in a single cyclical sector. On cost, EBIZ holds an edge at 0.50% versus PEJ's 0.58%, but PEJ's substantially larger AUM and higher trading volume offer a liquidity advantage that can reduce transaction costs for larger investors. Overall, the comparison favors PEJ's recent trend consistency and relative positioning, even as EBIZ offers cheaper and more globally diversified exposure.
Based on observable factors, Tickeron's AI would currently favor PEJ over EBIZ. The rationale centers on trend consistency and sector momentum: the experience economy has sustained stronger relative performance in recent cycles, and PEJ's equal-weight structure diversifies single-name risk across multiple travel, dining, and entertainment subsectors. PEJ's substantially larger asset base and superior liquidity also support tighter execution and lower structural friction, despite its modestly higher expense ratio. EBIZ remains an attractive, lower-cost vehicle for investors specifically targeting global e-commerce and digital-retail growth, but its heavier emerging-market concentration and weaker recent momentum place it at a relative disadvantage. On balance, the AI's probabilistic assessment leans toward PEJ for investors prioritizing liquidity, cyclical momentum, and more diversified consumer exposure.
In my research process, I often use Tickeron’s AI Screener to quickly filter ETFs by technical patterns, fundamentals, and momentum signals. It helps surface relative strength between themes like e-commerce and leisure without manual number-crunching, giving a clearer view of which fund aligns with current market conditions before making allocation decisions.
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PEJ saw its Momentum Indicator move above the 0 level on October 06, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 83 similar instances where the indicator turned positive. In 78 of the 83 cases, the stock moved higher in the following days. The odds of a move higher are at 90%.
The Moving Average Convergence Divergence (MACD) for PEJ just turned positive on September 28, 2026. Looking at past instances where PEJ's MACD turned positive, the stock continued to rise in 38 of 45 cases over the following month. The odds of a continued upward trend are 84%.
PEJ moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for PEJ crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 16 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.
Following a +2.45% 3-day Advance, the price is estimated to grow further. Considering data from situations where PEJ advanced for three days, in 259 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 84%.
The Aroon Indicator entered an Uptrend today. In 265 of 320 cases where PEJ Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 83%.
The 10-day RSI Indicator for PEJ moved out of overbought territory on October 30, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 42 similar instances where the indicator moved out of overbought territory. In 37 of the 42 cases, the stock moved lower in the following days. This puts the odds of a move lower at 88%.
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
PEJ broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Category ConsumerDiscretionary